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    20112012

    Criteria forPerformanceExcellence

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    The MalcolM Baldrige NaTioNal QualiTy award

    A Public-Private Partnership

    Building active partnerships in the public sectorand among theprivate sector and all levels o governmentis undamental tothe success o the Baldrige Perormance Excellence Program inimproving national competitiveness. Privatesector support or theprogram in the orm o unds, volunteer eorts, and participationin public outreach continues to grow.

    o ensure the continued growth and success o these partnerships,each o the ollowing organizations plays an important role.

    Foundation for the Malcolm Baldrige

    National Quality Award

    Te Foundation or the Malcolm Baldrige National QualityAward was created to oster the success o the program. Teoundations main objective is to raise unds to permanentlyendow the award program.

    Prominent leaders rom U.S. organizations serve as oundationtrustees to ensure that the oundations objectives are accom-

    plished. A broad cross section o organizations throughout theUnited States provides fnancial support to the oundation.

    National Institute of Standards

    and Technology

    Te National Institute o Standards and echnology (NIS),an agency o the U.S. Department o Commerce, manages theBaldrige Perormance Excellence Program. NIS promotesU.S. innovation and industrial competitiveness by advancingmeasurement science, standards, and technology in ways thatenhance economic security and improve our quality o lie. NIScarries out its mission in our cooperative programs, including

    the Baldrige Perormance Excellence Program. Te other threeare the NIS laboratories, conducting research that advances thenations technology inrastructure and is needed by U.S. industryto continually improve products and services; the HollingsManuacturing Extension Partnership, a nationwide networko local centers oering technical and business assistance tosmaller manuacturers; and the echnology Innovation Program,

    which provides costshared awards to industry, universities, andconsortia or research on potentially revolutionary technologiesthat address critical national and societal needs.

    American Society for Quality

    Te American Society or Quality (ASQ) assists in administeringthe award program under contract to NIS. ASQs vision is tomake quality a global priority, an organizational imperative, anda personal ethic and, in the process, to become the communityor all who seek quality concepts, technology, or tools to improvethemselves and their world.

    Board of Overseers

    Te Board o Overseers advises the Department o Commerceon the Baldrige Perormance Excellence Program. Te board isappointed by the secretary o commerce and consists o distin-guished leaders rom all sectors o the U.S. economy.

    Te board evaluates all aspects o the program, including theadequacy o the Criteria and processes or determining awardrecipients. An important part o the boards responsibility is tassess how well the program is serving the national interest anneeded, recommend changes and improvements to the secretao commerce and to the director o NIS.

    Board of ExaminersTe Board o Examiners evaluates award applications and prepeedback reports. Te Panel o Judges, part o the Board oExaminers, makes award recommendations to the director oNIS. Te board consists o leading experts rom U.S. busineand education, health care, and nonproft organizations. NISselects members through a competitive application process. Tcurrent board consists o more than 575 members. O these, 1(who are appointed by the secretary o commerce) serve as judand approximately 90 serve as senior examiners. All members the board must take part in an Examiner Preparation Course.

    Board members also play a signifcant role in sharing inormat

    about the program. Teir membership in hundreds o proes-sional, trade, community, and state organizations helps themdisseminate this inormation.

    Award Recipients

    Award recipients are required to share inormation on theirsuccessul perormance strategies with other U.S. organizationHowever, recipients are not required to share proprietary inotion, even i such inormation was part o their award applicatTe principal mechanism or sharing inormation is Te QuesExcellence Conerence, held annually. wo regional conerenare also held annually to oer additional orums or sharing th

    applicants best practices.For more than 20 years, award recipients have demonstrated tcommitment to improving U.S. competitiveness and urtherinthe U.S. pursuit o perormance excellence by also generouslysharing inormation with hundreds o thousands o companieeducation organizations, health care organizations, governmenagencies, nonproft organizations, and others. Tis sharing arexceeds expectations and program requirements. Tese eortshave encouraged many other organizations in all sectors o theU.S. economy to undertake their own perormance improvemeorts.

    The Alliance for Performance ExcellenceTe Alliance or Perormance Excellence (http://www.baldrige.org/alliance), a nonproft national network, aims to enhance success and sustainability o its member Baldrigebased prograTe Alliances member organizations promote the use o theBaldrige Criteria; disseminate inormation on the Baldrige Awprocess and Baldrige concepts; serve as a eeder system or thenational program, providing a signifcant number o examinerand award applicants; network with the Baldrige PerormanceExcellence Program and each other; and receive and use theBaldrige Criteria or Perormance Excellence and other prograand training materials rom the national program.

    http://www.baldrigepe.org/alliancehttp://www.baldrigepe.org/alliancehttp://www.baldrigepe.org/alliancehttp://www.baldrigepe.org/alliance
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    Baldrige Performance Excellence ProgramNational Institute of Standards and Technology Department of Commerce

    To: U.S. Oz

    From: H S. Hz, D

    B P Ex P

    Subject: W I B I Y N?

    B B C P Ex ! B -, - z. B B C .

    I B C ? N! B W C ? Y. W ? Y.W ? Y. A ? Y .

    W z ; , , , ;

    , C , , . T C ISO 9000, L, B S Sx S.

    H B ? Oz P 46. A B . F , Your Guide to Performance Excellence.

    D ? O ? Are We Making Progress?Are We Making Progras Leaders?. Oz B C , z .

    E x B A, . E x.

    T C . . . . W ? W , x. I , @..

    Need some useful tools to begin the Baldrige challenge? Try using Getting Started with the Baldrige Criteria,

    available on our Web site at http://www.nist.gov/baldrige/enter/self_started.cfm easyInsight: Take a First Step toward a Baldrige Self-Assessment,

    available at http://www.nist.gov/baldrige/publications/easy_insight.cfm

    Are We Making Progress?andAre We Making Progress as Leaders?available at http://www.nist.gov/baldrige/publications/progress.cfm

    Optional Self-Analysis Worksheet (Word le to download), available at http://www.nist.gov/baldrige/publications/business_nonprot_criteria.cfmBesides using these resources from the Baldrige Performance Excellence Program, visit

    http://www.baldrigepe.org/alliance to get support from Baldrige-based programs in your state or local are

    Baldrige Performance Excellence Program NIST Administration Building, Room A600 100 Bureau Drive, Stop 1020 Gaithersburg, MD 20899Telephone: (301) 975-2036 Fax: (301) 948-3716 E-Mail: [email protected] Web Site: http://www.nist.gov/baldrige

    mailto:[email protected]://www.nist.gov/baldrige/enter/self_started.cfmhttp://www.nist.gov/baldrige/enter/self_started.cfmhttp://www.nist.gov/baldrige/enter/self_started.cfmhttp://www.nist.gov/baldrige/publications/easy_insight.cfmhttp://www.nist.gov/baldrige/publications/easy_insight.cfmhttp://www.nist.gov/baldrige/publications/easy_insight.cfmhttp://www.nist.gov/baldrige/publications/progress.cfmhttp://www.nist.gov/baldrige/publications/progress.cfmhttp://www.nist.gov/baldrige/publications/progress.cfmhttp://www.nist.gov/baldrige/publications/business_nonprofit_criteria.cfmhttp://www.nist.gov/baldrige/publications/business_nonprofit_criteria.cfmhttp://www.nist.gov/baldrige/publications/business_nonprofit_criteria.cfmhttp://www.baldrigepe.org/alliancehttp://www.baldrigepe.org/alliancehttp://www.baldrigepe.org/alliancemailto:[email protected]://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigemailto:[email protected]://www.baldrigepe.org/alliancehttp://www.nist.gov/baldrige/publications/business_nonprofit_criteria.cfmhttp://www.nist.gov/baldrige/publications/progress.cfmhttp://www.nist.gov/baldrige/publications/easy_insight.cfmhttp://www.nist.gov/baldrige/enter/self_started.cfmmailto:[email protected]
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    The QuesT for excellence

    The 23rd and 24th Annual Quest for Excellence ConferencesE , T Q Ex, M B N Q A, B A x , , , z. T 23 Q Ex 2010 , 24

    A Q Ex 2011 .

    S 1988, x, , -z x.C x (CEO) z B C, x, . A - xz , .

    T A 36, 2011, M W P H W, D.C., A 1518, 2012, . F , B P : B P Ex P, NIS,

    A B, R A600, 100 BD, S 1020, G, MD 20899-1020; : (301) 975-2036; x: (301) 948-3716; -:

    @.. F BP Ex P, B W: ://../.

    The Malcolm Baldrige

    National Quality AwardT P U S W, D.C. T , , 14 . T z,

    . A 22- - . T T Q Ex P S .

    Crystal by Steuben

    The MalcolmBaldrigeNationalQualityAwardlogoandthephrases TheQuestforExcellenceandPerformanceExcellencearetrademarksand

    service marks of the National Institute of Standards and Technology.

    http://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigehttp://www.nist.gov/baldrigemailto:[email protected]://www.nist.gov/baldrigehttp://www.nist.gov/baldrigemailto:[email protected]
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    Baldrige Criteria for Performance Excellence FrameworkA Systems Perspective

    2StrategicPlanning

    1Leadership

    3Customer

    Focus

    5Workforce

    Focus

    7Results

    6Operations

    Focus

    4Measurement, Analysis, and Knowledge Management

    Organizational Profile:Environment, Relationships, and Strategic Situation

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    Baldrige Performance Excellence ProgramHonors the 2008 Award Recipients

    O D 2, 2009, W, D.C., 2008 B A : C CM N A (CCM) Wz, M (); I-S S (I-SS) S, N C(); P V H S (PVHS) FC, C ( ). C , (1) U.S. V P J B; (2) U.S. S C G L; (3) S L, I-SS C

    B E D W. C, I-SS S BJ, F M B N QA C J Ax; (4) M H, M B; (5) S L, PVHS D PI P J. N, PVHS P/CEO R F.S, J Ax; (6) S L, CCM P

    A W, C, I. C C Ex OG P, J Ax.

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    criTeria for Performance excellenceiTem lisTing

    P Preface: Organizational ProleP.1 Oz D

    P.2 Oz S

    Categories and Items Point Values1 Leadership 120

    1.1 S L 70

    1.2 G S R 50

    2 Strategic Planning 852.1 S D 40

    2.2 S I 45

    3 Customer Focus 853.1 V C 45

    3.2 C E 40

    4 Measurement, Analysis, and Knowledge Management 904.1 M, A, I

    Oz P 45

    4.2 M I, K, I 45

    5 Workforce Focus 855.1 W E 40

    5.2 W E 456 Operations Focus 85

    6.1 W S 45

    6.2 W P 40

    7 Results 4507.1 P P O 120

    7.2 C-F O 90

    7.3 W-F O 80

    7.4 L G O 807.5 F M O 80

    TOTAL POINTS 1,000

    Note: The scoring system used with the Criteria itemsin a Baldrige assessment can be found on pages 6670.

    1

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    criTeria for Performance excellence

    The Importance of Beginning with Your Organizational ProleY Oz P

    it is the most appropriate starting point for self- ;

    it helps you identify potential gaps i ;

    it is used by the examiners and judges in application review, including the site visit, to understand your organization ( C z, , , , Oz P);

    it also may be used by itself for an initial self-. I , , , Oz P , .

    P Preface: Organizational ProleOrganizational Profile:

    Environment,Relationships and Strategic Situation

    2Strategic

    5

    Planning

    1Leadership

    3

    Focus

    CustomerFocus

    Operations

    Workforce

    7Results

    6

    Focus

    4Measurement, Analysis, and Knowledge Management

    T OrganizationalProle z, key how , key .

    P.1Organizational Description: What are your key organizational characteristics?Describe your organizations operating environment and your keyrelationships with customers, suppliers, partners, andstakeholders.

    W , :

    a. Organizational Environment(1) ProductOerings W z ( 1 )? W

    z ? W ?

    (2)Vision andmission W z ? W

    purpose, vision, values, mission? W z core competencies mission?

    (3)Workforce Prole W workforce ? W workforce segments?W ? W key mission vision? W z workforce diversity, z , key workforce, ?

    (4)Assets W , , ?

    (5) Regulatory Requirements W z ? W ; , , ; ; , , ?

    b. Organizational Relationships(1) Organizational Structure W z governance ? W

    governance , senior leaders, z, ?

    (2) customers andstakeholders W key segments, customer , stakeholder , ? W key x , customer , ? W x segments, customer, stakeholder ?

    (3) Suppliers andpartners W key , partners, collaborators? W , partners, collaborators key customer ? W key , partners, collaborators?

    W , , z innovations z? W key- ?

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    Notes:N1. P (P.1[1]) . S z . For som. M - nonprofit organizations, requirements also might include admi , , - istrative cost reductions, at-home services, and rapid response to, . Nonprofit organizations might emergencies.refer to their product offerings as programs, projects, or services.

    N6. C (P.1[3])

    N2. C (P.1[2]) z- - , x. Y z , -, W-, . F z, , . . C

    N7.Many nonprofit organizations rely heavily on volunteers to accomplish their work. These organizations should include . A, volunteers in the discussion of their workforce (P.1a[3]). .

    N8. For nonprofit organizations, industry standards (P.1a[5])N3.W ( might include industrywide codes of conduct and policy guidanz ; P.1[3]) The term industry is used throughout the Criteria to refer to ,

    the sector in which you operate. For nonprofit organizations, th, , , - , sector might be charitable organizations, professional association

    . and societies, religious organizations, or government entitiesoN4. C (P.1[2]) subsector of one of these.x, , , . W N9. For some nonprofit organizations, governance and reportin

    relationships (P.1b[1]) might include relationships with major . Y agency, foundation, or other funding sources. , , , , N10. Customers (P.1b[2]) include the users and potential user

    z of your products. In some nonprofit organizations, customers

    . might include members, taxpayers, citizens, recipients, clients,and beneficiaries. Market segments might be referred to as

    N5. C constituencies.

    (P.1[2]) - , ,, , ,

    F , 3435., , - ,

    Information for Understanding All Criteria ItemsFor denitions of key terms presented throughout the Criteria and scoring guidelines text in small caps, see theGlossary of Key Terms on pages 5664.

    Frequently, several questions are grouped under one number (e.g., P.1a[3]). Tese questions are related and donot require separate responses. Tese multiple questions serve as a guide in understanding the full meaning of tinformation being requested.

    Te items in the Baldrige Criteria are divided into three groups: the Preface, which denesyour organizationalenvironment; categories 16, which deneyour organizationsprocesses; and category 7, which contains yourresultsfor your organizations processes. Only responses to the last two groups are scored during a Baldrige

    Award evaluation of an organization; the Organizational Prole items are used to provide context for theevaluation.

    Item notes serve three purposes: (1) to clarify terms or requirements presented in an item, (2) to give instructioand examples for responding to the item requirements, and (3) to indicate key linkages to other items. In allcases, the intent is to help you respond to the item requirements.

    A number of item notes include guidancespecicallyfornonprotorganizations. Tisinformation appears in ital

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    P.2Organizational Situation: What is your organizations strategic situation?Describe your organizations competitive environment, your key strategic challenges andadVantages, and your systemfor performance improvement.

    W , :

    a. Competitive Environment(1) Competitive Position W ? W z

    ? W z?

    (2) Competitiveness Changes W key , innovation , ?

    (3) Comparative Data W key ? W key ? W , , ?

    b. Strategic ContextW key , , , strategic challenges advantages?

    c. Performance Improvement SystemW key performance , , z learning, innovation processes?

    Notes:N1. S (P.2) , , , , , z, , .S , , , x, , . Forsome nonprofit organizations, differentiators also might include

    your relative influence with decision makers, ratio of administra-tive costs to programmatic contributions, reputation for program

    or service delivery, and wait times for service.

    N2. P (P.2) z ( 6670). T B x x . A B

    z L E S, Sx S, ISO (.., 9000 14000), .

    A z

    N3. Nonprofit organizations frequently are in a highlycompetitive environment; they often must compete with other

    organizations and with alternative sources for similar services tosecure financial and volunteer resources, membership, visibility inappropriate communities, and media attention.

    N4. For nonprofit organizations, the term business (P.2b) isused throughout the Criteria to refer to your main mission area oenterprise activity.

    F , 35.

    Page Limit

    F B A , Oz P . T . Oz P . T Baldrige Award Application Forms, ://..///A_A..

    http://www.nist.gov/baldrige/publications/Award_Application.cfmhttp://www.nist.gov/baldrige/publications/Award_Application.cfm
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    Organizational Profile:Environment,Relationships,and Strategic Situation

    2StrategicPlanning

    3Customer

    ocus

    5Workforce

    Focus

    Re

    6Operations

    Focus

    4Measurement, Analysis, and Knowledge Management

    traPlan

    1

    CusFo

    Leadership (120 pts.)1T Leadership x how z senior leaders z. A x z governance how z , , key .

    1.1Senior Leadership: How do your senior leaders lead? (70 pts.)

    Proce

    Describe hoW senior leaders actions guide and sustain your organization. Describe hoW senior leaders communicatewith your Workforce and encourage high performance.

    W , :

    a. Vision, Values, and mission(1) Vision andValues How senior leaders z vision values? How senior leaders

    deploy z vision values leadership system, workforce, key partners, customers stakeholders, ? How senior leaders z values?

    (2) Promoting Legal andethicalBehaVior How senior leaders ethical behavior? How z ?

    (3) Creating asustainaBle Organization How senior leaders sustainable z? How seniorleaders ?

    z performance , mission strategic objectives, innovation, performance , z

    workforce customer x customerengagement

    z workforce learning

    z learning, , z

    b. Communication and Organizational Performance(1) Communication How senior leaders workforce? How seniorleaders ?

    , - z

    key

    high performance customer

    (2) Focus on Action How senior leaders z , performance, vision? How senior leaders ? How seniorleaders value customers stakeholders z performance x?

    Notes:

    N1. Oz (1.1[1]) x , 2.1 2.2.

    N2.A z (1.1[3]) , , . B x . I x, z z .

    A z .

    A z , , ( 1.2).

    N3.A (1.1[2]) , , , z. I

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    N5. For nonprofit organizations that rely on volunteers to; Sx S L. I accomplish their work, responses to 1.1b(1) also should discuss z your efforts to communicate with and engage the volunteer ( 2.2[1]). workforce.

    N4.Y z 7.17.5. F , 3536.

    1.2 Governance and Societal Responsibilities: How do you govern andfulll your societal responsibilities? (50 pts.) Process

    Describe your organizations goVernance system andapproach to leadership improvement. Describe hoWyour organiza-tion ensures legal andethical BehaVior, ullls its societal responsibilities, and supports its keycommunities.

    W , :

    a. Organizational goVernance(1) goVernance System How z key governance

    ?

    governance ,

    x

    stakeholder ,

    (2) performance Evaluation How performance senior leaders, x? How performance x ? How performance governance , ? How senior leaders governance performance effectiveness leadership system, ?

    b. Legal and eThical BehaVior(1) Legal and Regulatory Behavior How ?

    How ? How , effective - processes, ? W key processes, measures, goals , ? W key processes, measures, goals ?

    (2) ethicalBehaVior How z ethical behavior ? W key processes measures indicators ethical behavior governance, z, customers, partners, , stakeholders? How ethical behavior?

    c. Societal Responsibilities and Support ofkey Communities(1) Societal Well-Being How -

    ? How - , , ?

    (2) Community Support How z key ? W key ? How z , core competencies? How senior leaders, workforce, ?

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    Notes:N1. S z S D ( 2.1) O F( 6). K , ( );

    , - , ; , , L G O ( 7.4).

    N2. (1.2[1]) . For some nonprofit organizations, an external advisoryboard may provide some or all of the governance board functions.For those nonprofit organizations that serve as stewards of public

    funds, stewardship of those funds and transparency in operationsare areas of emphasis.

    N3. L (1.2[2])

    , , . For some nonprofit and

    government organizations, external advisory boards might evaluatethe performance of senior leaders and the governance board.

    N4. M (1.2[2]) ,

    , , z , , . T ,

    , .

    N5.A 1.2 (.., ); ,, ; ,, .

    N6. T 1.2; 5.1.

    N7. Nonprofit organizations should report in 1.2b(1), as apprpriate, how they address the legal and regulatory requirements astandards that govern fundraising and lobbying activities.

    N8. For some charitable organizations, societal contributions asupport of key communities (1.2c) may occur totally through thmission-related activities of the organization. In such cases, it isappropriate to respond with any extra efforts through which ysupport these communities.

    F , 3637.

    Assessment of Item ResponsesI C ; Oz P; , , . R 6670.

    I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplinedthought and taking disciplined action to create great organizations that produce exceptional results.

    J C, Good to Great:Why Some Companies Make the Leap . . . and Others Dont

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    Notes:N1. S C. T x :

    1.1 z

    3

    4 , , , , ,

    5 ,

    , -

    6 , ,

    7.1 z

    N2. M (2.2) ; z ; ; ; , , ; .

    F , 3839.

    TeBaldrige Award Program is still one of the best in the entire maelstrom of awards. Teresthe

    Nobel Prize, the Oscars, and all that, but the Baldrige Award is right up there! Its inspiring.Its exciting. It makes us proud.

    L B, x, J K, M B

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    3 Customer Focus (85 pts.)Organizational Profile:

    Environment,Relationships,and Strategic Situation

    2StrategicPlanning

    1Leadership

    5Workforce

    Focus

    Re

    6Operations

    Focus

    and Knowledge Management

    sh p

    Op

    4Measurement, Analysis, and Knowle

    T CustomerFocus x how z customers - . T engagement how z voice of its customers, customer , customer innovation.

    3.1 Voice of the Customer: How do you obtain informationfrom your customers? (45 pts.) ProceDescribe hoWyour organization listens to your customers and gains satisfaction and dissatisfaction information.

    W , :

    a. cusTomer Listening(1) Listening to Currentcustomers How customers ? How

    customers, customer , segments? How W- customers, ? How customer ? How customers , customer , ?

    (2) Listening to Potential customers How customers, customers, customers

    , customer , , ?

    b. Determination ofcusTomer Satisfaction and engagemenT(1) Satisfaction andengagement How customer engagement? How

    customer segments, ? How x customers x customersengagement?

    (2) Satisfaction Relative to Competitors How customers ? How customers levels customers z products benchmarks, ?

    (3) Dissatisfaction How customer ? How customers x x ?

    Notes:N1. T - . V--- , , , x, . T . L

    , , , , , , .

    N2. U W- (3.1[1]) . U z z

    , , , z.

    N3. T (3.1[1]) - . T , , x, .

    N4. D (3.1) :, , , , , / , , . I W, , . D . D

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    . .

    N5. D (3.1[2]) N6. For additional considerations on products and the business , of nonprofit organizations, see item P.1, note 1, and item P.2,z note 4., z. D F , 3940.

    3.2 Customer Engagement: How do you engage customers to servetheir needs and build relationships? (40 pts.) Process

    Describe hoWyour organization determines productoerings and communication mechanisms to supportcustomers.Describe hoWyour organization builds customerrelationships.

    W , :

    a. Product Offerings and cusTomer Support(1) ProductOerings How customer ? How

    x x customer segments ( Oz P)? How

    , customers, x x customers, ?

    (2) customerSupport How customers customer ? How customer ? W key customer , key ? How customers, customer , segments? How customers key ? How customer deployed processes customer ?

    (3) customerSegmentation How customer, , customer segments? How customers customers ? How customers, customer, segments ?

    (4) customerData Use How customer, , , customer- , innovation?

    b. Building cusTomer Relationships(1) Relationship Management How , , customers

    ?

    customers

    customers, , x x customer

    engagement

    (2) Complaint Management How customer ? How customer process effectively? How customer

    process customers engagement?

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    Notes:N1. C . C ,

    z,

    .N2. P . P (3.2) . T x, z. T , , ,

    , , , z , . K . Y

    7.1, () 7.2.

    N3. T (3.2[2]) z x.

    N4. B (3.2) .

    F , 40.

    Teveteran is the benefactor of what we provide . . . and I think that the Baldrige Programactually enabled us to transform the organization from being good to a great organization,one that is very high-performing.

    M S, 2009 B A VA C S P C R P C C

    We didnt apply the [Baldrige] concepts . . . to win an award. We did it to win customers. We didit to grow. We did it to prosper.

    E D, CEO 1993 B A E C C

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    Strategic WorkforcePlanning Focus

    1

    2 5

    Leadership

    3 6Customer Operations

    Focus Focus

    Organizational Profile:Environment,Relationships,and Strategic Situation

    7Results

    Measurement, Analysis, and Knowledge Management (90 pts.)4

    TMeasurement,AnAlysis, and Knowledge Management x how z , , z, , , , knowledge assets how . T x how z performance.

    4.1 Measurement, Analysis, and Improvement of Organizational Performance:How do you measure, analyze, and then improve organizational performance? (45 pts.) Process

    Describe hoWyour organization measures, analyzes, reviews, and improves its performance through the use of data andinformation at all levels and in all parts of your organization.

    W , :

    a. Performance Measurement(1) performance measures How , , ,

    z performance, strategic objectives actionplans? W key z performance measures, key - -

    measures? H measures? How z innovation?

    (2) Comparative Data How effective key innovation?

    (3) customerData How effective voice-of-the-customer ( ) innovation?

    (4) Measurement Agility How performance x z x ?

    b. Performance analysis and ReviewHow z performance ? How key z performancemeasures ? W analyses ?How z , performance, , strategic objectives action plans? How z z ?

    c. Performance Improvement(1) Best-Practice Sharing How performance

    z work processes?

    (2) Future performance How performance key performance?

    (3) Continuous Improvement andinnoVation How z performance innovation? How deployed - z? W , how

    deployed , partners, collaborators zalignment?

    Notes:N1. P (4.1) - z , ,, z .

    N2. C (4.1[2]) .

    B , z . C z z .

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    N3. Oz (4.1) z C , 2.1 2.2. T x B.

    N4. P (4.1) x

    ; z, , ; , - , . P , ,

    . A, : -, ,, .

    N5. T z z 2.

    N6.Y z 7.17.5.

    F , 4042.

    4.2 Management of Information, Knowledge, and Information Technology:How do you manage your information, organizational knowledge,and information technology? (45 pts.) Proce

    Describe hoWyour organization builds and manages its knoWledge assets. Describe hoWyour organization ensures thequality and availability of needed data, information, software, and hardware for your Workforce, suppliers, partners,collaBorators, andcustomers.

    W , :

    a. Data, Information, and Knowledge Management(1) Properties How z , ,

    ?

    (2) Data and Information Availability How workforce,

    , partners, collaborators, customers, ?

    (3) Knowledge Management How z ?

    workforce

    customers, , partners, collaborators

    , ,

    innovation processes

    b. Management of Information Resources and Technology(1) Hardware and Software Properties How , ,

    -?

    (2) Emergency Availability I , how

    effectively customers ?

    Note:N1. D (4.2[2]) .

    F , 4243.

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    ,

    5 Workforce Focus (85 pts.)Organizational Pr

    Environment,Relationships,

    2StrategicPlanning

    1Leadership

    3Customer

    Focus

    Results

    Focus

    4Measurement, Analysis, and Knowledge Management

    ganizational Profile:lationshi s, and Strategic Situation

    r

    Result

    Operations

    T WorkforCeFocus x workforce capability capacity workforce high performance.T x how z , ,

    workforce z alignment z mission, , action plans.

    5.1Workforce Environment: How do you build an effective andsupportive workforce environment? (40 pts.) Process

    Describe hoWyour organization manages Workforce capaBilityandcapacityto accomplish the work of the organization.Describe hoWyour organization maintains a safe, secure, and supportive work climate.

    W , :

    a. workforce caPaBiliTy and caPaciTy(1) capaBilityandcapacity How workforce capability capacity , ,

    , ?

    (2) NewWorkforce Members How , , , workforce? How workforce , , customer ?

    (3) Work Accomplishment How z workforce ?

    z

    z z core competencies

    customer

    x performance x

    strategic challenges action plans

    (4) Workforce Change Management How workforce capability capacity? How workforce, , , workforce, z workforce , ? How workforce ?

    b. workforce Climate(1) Workplace Environment How , ,

    workforce , , ? W performance measures goals workforce ? W performance measures ?

    (2) Workforce Policies andBenets How workforce , , ? how workforce workforce segments?

    Notes:N1. W z. I z , , - , z. I , , . P 6 . For nonprofitorganizations that also rely on volunteers, workforce includesthese volunteers.

    N2. W (5.1) z , , , . C

    ; ; , , ; , , .

    W (5.1) z

    , .

    N3.W 2.

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    N4. 5.1(2) . , x , , 5.2, W E. .

    N5. P F , 43. (5.1[4]) , ,

    5.2Workforce Engagement: How do you engage your workforce toachieve organizational and personal success? (45 pts.) Proce

    Describe hoWyour organization engages, compensates, and rewards your Workforce to achieve high performance.Describe hoWyou assess Workforce engagement and use the results to achieve higher performance. Describe hoWmembers of your Workforce, including leaders, are developed to achieve high performance.

    W , :

    a. workforce Performance(1) Elements ofengagement How key workforce engagement? How

    key workforce ? How workforce segments?

    (2) Organizational Culture How z z ,

    high-performance work, workforce? How z , , workforce?

    (3) performance Management How workforce performance ?

    high-performance work workforce engagement workforce , , , customer action plans

    b. Assessment ofworkforce engagemenT(1)Assessment ofengagement How workforce engagement? W

    measures workforce engagement workforce ?How measures workforce segments? How indicators, workforce , , , , productivity,

    workforce engagement?

    (2) Correlation with Business results How workforce engagement key results 7 workforce engagement results?

    c. workforce and Leader Development(1) learning and Development System How learning

    workforce ?

    z core competencies, strategic challenges, action plans, - -

    z performance innovation

    customer learning , - ,

    , senior leaders

    workforce

    (2) learning and DevelopmenteffectiVeness How effectiveness learning ?

    (3) Career Progression How effective workforce? how effective ?

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    Notes:N1. W x , , , , z.

    N2. T - (5.2[2] 5.2[3]),

    z, .T - 58.

    N3. C, , (5.2[3]) , , . In some government organizations, compensation systemsare set by law or regulation. However, since recognition caninclude monetary and nonmonetary, formal and informal, andindividual and group mechanisms, reward and recognition systemsdo permit flexibility.

    N4. I (5.2[2]) - 7.3 - z 7 .

    N5.Y z

    , , . I , 5.2 . Y z , , ,, , - x.

    F , 4345.

    If youre considering your own Baldrige quest, please do that. I would encourage you to get your team andyour leadership behind such a journey. Its a very rewarding journey. It really brings your team together, allof your employees. It builds upon success and allows you to strive for continuous improvement in delivering

    for your customer and then internally driving employee satisfaction and engagement.

    A B, III, 2009 B A H F M & , L.L.C.

    When we open a new store we give every hourly employee 120 hours of training. Someone said, What ifyou spend all that money and time and they leave? And I said, What if you dont and they stay?

    P B, 2001 B A P S S

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    6 Operations Focus (85 pts.)T operAtionsfoCus x how z , , work systems work processes customer value z sustainability. A x .

    6.1Work Systems: How do you design, manage, andimprove your work systems? (45 pts.)

    Proce

    Organizational Profile:Environment,Relationships,and Strategic Situation

    2StrategicPlanning

    1Leadership

    3Customer

    Focus

    5Workforce

    Focus

    Re

    Measurement, Analysis,

    ocus

    r

    e

    4ysis, and Knowledge Management

    6Operations

    Focus

    Describe hoWyour organization designs, manages, and improves its Work systems to deliver customer Value, prepare forpotential emergencies, and achieve organizational success andsustainaBility.

    W , :

    a. work sysTem Design(1) Design Concepts How work systems? How z

    core competencies? How processes work systems z ( key work processes) x ?

    (2)Worksystem Requirements How key work system , customers, , partners, collaborators, ? W key

    work systems?

    b. work sysTem Management(1)Worksystem Implementation W z work systems? How

    work systems customer value z sustainability?

    (2) Cost Control How work systems? How , , z customers productivity , ? How z , , process performance , ?

    c. Emergency ReadinessHow work system ? How , , , ?

    Notes:N1. W z . W , , , , . Y

    x , , .

    N2. D (6.1) -, -, -, , . E 4.2.

    F , 45.

    To get the process exactly right is going to be cheaper and is going to be better.

    B G, 1988 B A M

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    6.2Work Processes: How do you design, manage, and improveyour key work processes? (40 pts.) Process

    Describe hoWyour organization designs, manages, and improves its key Work processes to deliver customer Value andachieve organizational success andsustainaBility.

    W , :

    a. work Process Design(1) Design Concepts How work processes key ? How

    , z , x, processes? How cycle time, productivity, , effectiveness processes?

    (2)Workprocess Requirements How key work process ? W zkey work processes? W key work processes?

    b. work Process Management(1) keyWorkprocess Implementation How key work processes work systems? How

    -- processes key process ? W keyperformance measures indicators - measures workprocesses?

    (2) Supply-Chain Management How ? How

    performance customer ? How performance? How ?

    (3) process Improvement How work processes performance, , ?

    Notes:N1.Y (6.2[2]) , , -, , . Y z , , . P x.P .

    N2. (6.2[3]) , z

    L E S, Sx S , ISO , P-D-C-A, . T P.2 OzP.

    N3. T 7.1.

    F , 4546.

    Teeconomic environment isdicultfor Cargill Corn Milling, as it isdicultfor many manufacturingcompanies today. But . . . by utilizing the processes and tools that weve learned from Baldrige, were ableto not only meet these challenges but actually excel in them.

    A W, 2008 B A C C M

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    f7 Results (450 pts.)Organizational Profile:

    Environment,Relationships,and Strategic Situation

    2StrategicPlanning

    1Leadership

    3Customer

    Focus

    5Workfor

    Focus

    6Operations

    Focus

    4Measurement, Analysis, and Knowledge Management

    orceus

    ionssT results x z performance

    key process , customer- , workforce- , governance , . Performance levels x z .

    7.1 Product and Process Outcomes: What are your product performanceand process effectiveness results? (120 pts.) Resu

    Summarize your organizations keyproductperformance andprocess effectiVeness andefciencyresults. Includeprocesses that directly serve customers, strategy, and operations. segmentyour results by productoerings, bycustomegroups and marketsegments, and byprocess types and locations, as appropriate. Include appropriate comparative data.

    P :

    a. cusTomer-Focused Product and Process resulTsW levels trends key measures indicators process performance customers? H results performance z ?

    b. Operational Process effecTiVeness resulTs(1) Operational effectiVeness W levels trends key measures indicators

    performance key work systems processes, productivity, cycle time, measures process effectiveness, , innovation?

    (2) Emergency Preparedness W levels trends key measures indicators effectiveness work system ?

    c. Strategy Implementation resulTsW results key measures indicators z actionplans, core competencies?

    Notes:N1. R 7.1 z ( 4.1); z (4.2); - ( 7.2) ( 7.5).

    N2. P 7.1 x P.1(2), 3.1 3.2. T , P.1,

    5, 3.2, 2.N3. R 7.1 Oz P 6.1 6.2.

    N4.A (7.1) , --, x

    , , ; ; , , ;

    ; ; x;

    x.

    N5. M (7.1) 2.1(1) 2.2(5) 2.2, .

    N6. For some nonprofit organizations, product or service per-formance measures might be mandated by your funding sourcesThese measures should be identified and reported in your responto this item.

    F , 4647.

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    7.2 Customer-Focused Outcomes:What are your customer-focusedperformance results? (90 pts.) Results

    Summarize your organizations key customer-focusedresults for customersatisfaction, dissatisfaction, andengagement.segmentyour results by productoerings, customergroups, and marketsegments, as appropriate. Include appropriatecomparative data.

    P :

    a. cusTomer-Focused resulTs(1) customerSatisfaction W levels trends key measures indicators customer

    ? H results customer levels z ?

    (2) customerengagement W levels trends key measures indicators customerengagement, ? H results customer , ?

    Notes:N1. C , , , N2. M -

    z (7.2[1]) P.1(2) 3 3.1. z.

    F , 4748.

    7.3Workforce-Focused Outcomes: What are your workforce-focusedperformance results? (80 pts.) Results

    Summarize your organizations key Workforce-focusedresults for your Workforce environment and for Workforceengagement. segmentyour results to address the diVersityof your Workforce and to address your Workforce groups and

    segments, as appropriate. Include appropriate comparative data.P :

    a. workforce resulTs(1)Workforce capaBilityandcapacity W levels trends key measures workforce

    capability capacity, ?

    (2)Workforce Climate W levels trends key measures indicators workforce, workforce , , workforce , ?

    (3)Workforce engagement W levels trends key measures indicators workforceengagement workforce ?

    (4)Workforce Development W levels trends key measures indicators workforce ?

    Notes:N1. R 5. Y 6 z 2.2.

    N2. R 7.3(3) 5.2(1).

    N3. Nonprofit organizations that rely on volunteers shouldinclude results for their volunteer workforce, as appropriate.

    F , 48.

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    7.4 Leadership and Governance Outcomes: What are yoursenior leadership and governance results? (80 pts.) Resu

    Summarize your organizations key senior leadership andgoVernance results, including those for scal accountability,legal compliance, ethical BehaVior, societal responsibility, and support ofkeycommunities. segmentyour results byorganizational units, as appropriate. Include appropriate comparative data.

    P :

    a. Leadership, goVernance, and Societal Responsibility resulTs(1) Leadership W results key measures indicators senior leaders

    workforce deploy vision values, - , ?

    (2) goVernance W key trends key measures indicators governance , x, ?

    (3) Law and Regulation W results key measures indicators ?

    (4) Ethics W results key measures indicators ethical behavior stakeholder z senior leaders governance? W results key measures indicators ethical behavior?

    (5) Society W results key measures indicators z z key ?

    Notes:N1. R 7.4(1) 1.1.

    N2. R 7.4(2) , x , . For some nonprofit organizations, results of IRS 990audits also might be included.

    N3. R (7.4[3]) 1.2. W- (.., O S H A [OSHA] ) 7.3(2).

    N4. F x (7.4[4]), 1.2, 4.

    N5. R 7.4(5) z 1.2(1) 1.2(1),

    1.2(2)M - ;

    , , (.., ); .

    F , 48.

    One of the big things about process is you measure everything and youndyoure not quite as good as whatyou thought you were. But more importantly, you ndoutspecicallythe areas you need to improve.

    E Sz, CEO 1996 B A D C C C

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    7.5 Financial and Market Outcomes: What are your nancial andmarketplace performance results? (80 pts.) Results

    Summarize your organizations keynancial and marketplace performance results by marketsegments or customergroups, as appropriate. Include appropriate comparative data.

    P :

    a. Financial and Market resulTs(1) Financial performance W levels trends key measures indicators

    performance, measures , , performance, ?

    (2) Marketplace performance W levels trends key measures indicators performance, , , , ?

    Notes:N1. R 7.5(1) , (ROI), , ,

    . R , , -- , , z, . M 4.1(1) 2.2.For nonprofit organizations, additional measures might include

    performance to budget, reserve funds, cost avoidance or savings,administrative expenditures as a percentage of budget, and the cosof fundraising versus funds raised.

    N2. For nonprofit organizations, responses to 7.5a(2) mightinclude measures of charitable donations or grants and the numbeof new programs or services offered.

    F , 48.

    If you want sustainability in an organization, and you want to go from great to really, really great,youve got to have some kind of a model . . . and Baldrige is that model! . . . MidwayUSA hasbenettedtremendously from the Baldrige Criteria: Our sales are up over 20 percent per year over the lastveyears.Ourprotsare up over 40 percent per year for that same time. Customer satisfaction at 93 percent is at anall-time high. Employee satisfaction at 82 percent is at an all-time high also. All the winds are blowing inthe right direction at MidwayUSA and its all because of ourefortsin engaging the Baldrige Criteria.

    L P, CEO 2009 B A MUSA

    For seven years in a row, weve improved customer satisfaction, weve improved occupancy, weveimproved employee satisfaction, weve lowered employee departures [and] turnover, and we improvedannually ourprot.

    H Sz, CEO 1999 B A T Rz-C H C, L.L.C.

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    changes from The 20092010 criTeria

    T C P Ex z , - , , , , -z . T C

    , z .

    T -- B C . H, B P 20 , C . T z , , . W C, B P . O , C

    x ; , C . S 2009, B P - C. S - C , , 20112012C P Ex.

    T C : (1) x , (2)

    .Cx z . , , , z x. T B C x z x. H, C . W C x, z , , . H x x .

    O z x. E ( ) z . W , , , C x. A , . W the line of sight from strategic challenges and advantages to core

    competencies, to strategy, and then to work systems and workprocesses. T z x . W x, x. S

    2011 C .

    T z . W z . T z z

    W -

    . L - . T z .

    T C C z :

    T 41 40, C 18 17, 2 P: Oz P .

    T C. T z , .

    Preface: Organizational Prole

    I P.1, Organizational Description, .S- 6

    I P.2, Organizational Situation, .

    Category 1: Leadership I 1.1, Senior Leadership,

    .

    I 1.2, Governance and Societal Responsibilities x .

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    Category 2: Strategic Planning T z

    .

    I 2.1, Strategy Development, . T .

    I 2.2, Strategy Implementation, .

    Category 3: Customer Focus T

    .

    I 3.1, Voice of the Customer, , ,

    . I 3.2, Customer Engagement,

    , , , . T , .

    Category 4: Measurement, Analysis,

    and Knowledge Management I 4.1, Measurement, Analysis, and Improvement

    of Organizational Performance, -- z

    . U - 3. P - .

    Category 5: Workforce Focus T

    .

    I 5.1, Workforce Environment,

    . I 5.2, Workforce Engagement,

    .

    Category 6: Operations Focus T , Operations Focus,

    .

    I 6.1,Work Systems, x , .

    I 6.2,Work Processes, . T - .

    Category 7: Results T

    16 x .

    I 7.1, Product and Process Outcomes,

    . T : (1) , z , ; (2)

    z ; (3) - .

    I 7.3, Workforce-Focused Outcomes, 5.

    I 7.4, Leadership and Governance Outcomes x .

    I 7.5, Financial and Market Outcomes, z.

    Glossary of Key Terms S G K

    . T .

    Results Scoring Guidelines T

    z , , . A, x 90100% .

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    23

    7 Results (450 pts.)T Results xi izi perormance d i i key d d process , customer-d , workorce-d , dhi d governance , d i d . Perormance levels xid i h i d hizi ih ii d fi.

    Organzaona Prof ie :E n vi o n m e n R e l a o n h p , a n d S a e g ic S u a o n

    2SrategicPlanning1Leadership

    3CustomerFocus

    5WorkorceFocus7Resuts

    6OperatonsFocus

    4Measuremen Analysis,and KnowledgeManagement

    forceus7Results

    tionsus

    Criteria for Performance Excellence: Results

    7.1 Product and Process Outcomes: What are your product performanceand process effectiveness results? (120 pts.)

    Summarize your organizations keyproductperformance andprocess effectiveness andeciencyresults. Includeprocesses that directly serve customers, strategy, and operations. segmentyour results by productoferings, bycustomergroups and marketsegments, and byprocess types and locations, as appropriate. Include appropriate comparative data.

    P h g q:

    a. Customer-Focused Product and ProCess resultsWh levels trends key measures indicators process perormance h customers? H h results h h perormance h gz h g?

    b. Operational ProCess effeCtiveness results(1) Operational effectiveness Wh levels trends key measures indicators h

    perormance key work systems processes, g productivity, cycle time, h measures process eectiveness, f, innovation?

    (2) Emergency Preparedness Wh levels trends key measures indicators h eectiveness work system g?

    c. Strategy Implementation resultsWh results key measures indicators h h gz g actionplans, g bg ghg core competencies?

    Results

    Notes:

    N1. R 7.1 h , , ; - gz ; , , ( 4.1); gz g ( ; jb jb ; 4.2); h b ; hg ; ( 7.2) g x; ( 7.5). g x.

    N2. P 7.1 h N5. M g - h q x h (7.1) h g bj P.1b(2), b gh 3.1 g 2.1b(1) 3.2. T h h j 2.2(5) , h h P.1, 2.2b, . 5, 3.2, 2.

    N6. For some nonprofit organizations, product or service per-N3. R 7.1b h formance measures might be mandated by your funding sources. q h Ogz P These measures should be identified and reported in your response 6.1 6.2. to this item.

    N4.A F h , g 4647.

    (7.1b) gh , j , x

    criTeria resPonse guiDelines

    T C 17 C . F z B A, 50 .

    T :

    (1) C ,

    (2)

    (3)

    To respond most effectively to the Criteria items, your organiza-tion also will find it important to refer to the scoring guidelines(pages 6869), which describe how organizations can demonstrateincreasing accomplishment and improvement relative to therequirements of the Criteria items.

    General Guidelines1.Read the entire Criteria booklet.

    T C, - B x. Y :

    S S ( 6670) G K ( 5664) C I D ( 3448)

    2. Review the item format and understand how torespond to the item requirements.T ( ) , , . I .T . E C I D ( 3448).

    E process results, . G

    3031.G 3233.

    I . S . R

    C P Ex ( 426)

    Item FormatI I I x

    B x

    O x

    A M x C

    N- ( )

    L

    S z

    I :

    /

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    ; , . R

    , z. T .

    3. Refer to the scoring guidelines.T C ( 6869).S, ( 16), , , x , . S, (7), , , , ,

    . T, C .

    4.Understand the meaning of key terms.M C z. smallcaps G K 56. U - z

    .

    5.Start by preparing the Organizational Prole.T Oz P . T Oz P z C -, , z . T Oz P 46.T Oz P 3435.

    Guidelines for Responding to Process Items

    A C z , diagnostic. F x,

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    z, .

    T z most important z .D

    . F , key . G z .

    1.Understand the meaning of how.P . Responses should outline your key process informationthat addresses approach, deployment, learning, and integration(see Scoring System, page 66). R , x, .

    2.Understand the meaning of what.

    . T . A who , who . T what , , , , . T x . Fx, , , ,

    7 x .

    3.Write and review responses with the followingguidelines and comments in mind. S approaches .

    S . I , , , , , .

    Sdeployment.D z z. D .

    S learning.P , .

    P z .

    Sintegration.I z , , , , z .

    S .T : (1) Oz P z; (2 S P ( 2), , , , ; (3) z- ( 4.1) z z ; (4) O F ( 6)

    . Showing focus and consistency in t

    process items and tracking corresponding measures in theresults items should improve organizational performance

    R .M . A . I .

    4. Cross-reference when appropriate.A , -. H, . I . I , . F x, 5.2. D 5.2 .

    5. Use a compact format.A 50

    . A , , . T 50- z .

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    Guidelines for Responding

    to Results ItemsT C . T , , x .

    1.Focus on the most critical organizationalperformance results.

    R z , Oz P L, SP, C F, W F, O F .

    2.Note the meaning of the four key requirementsfrom the scoring guidelines for effective reportingof results data:

    performance levels

    trends , , x

    comparisons , z

    integration (.., , , , - )

    3. Include trend data covering actual periods fortracking trends.N .H,

    . . () . (). F , .

    4.Use a compact formatgraphs and tables.M . G .R

    z (.., , ,

    z ). F x, 100 z z.

    5. Incorporate results into the body of the text.D B A . Trendsthat show a signicant benecial or adverse change should beexplained. U . Fx, 7.1 7.1-3(S x 33.)

    T 33 z 7.1, P P O. I Oz P, z Sx S . D .

    T :

    A x.

    B x . D

    .

    R . A

    .

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    caTegory anD iTem DescriPTions

    Preface: Organizational ProleT Oz P z. T , z , x, . Y Oz P z. I B x . I z C 17.

    T Oz P z x . T , , , , , , , z .

    A , Oz P z x ; z ; , , z .

    P.1 Organizational Description: What are your keyorganizational characteristics?

    Purpose

    T z . I

    z . T x z C 17.

    Comments

    T , , ,, z, z . N, z,

    x, z . T

    z.

    A z z .

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    Ex . K , .

    T z z. U

    .F, , , x, z.

    L z - . I , , z. B .

    I - z, . S- - -- , x, , , , z .

    P.2 Organizational Situation: What is your organizationsstrategic situation?

    Purpose

    T z , . I , z . T z .

    Comments

    K z , , z. W , , ,

    , z; z; ; .

    U , , . L z - , .

    S , , z, , ,

    O z . T

    (.., , , ); x ; z , ; ; ; ; . I , z , , .

    A , z,

    . I , , , x , - , z .

    Leadership (Category 1)L

    z, z ,, x. A , , z , . T z z , , .

    1.1 Senior Leadership: How do your senior leaders lead?

    PurposeT x . I x z . I , - z

    , , .

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    ; ; , , , , U.S. . Ex

    z z .

    Strategic Planning (Category 2)S P , , , , . T -z

    z . D z z .

    W z , x . T x , - . T , x .

    T B C z

    z x. T :

    C- x x. T , , , , z .

    O - - / . B , ,

    x z .

    Oz - .T C z . T z , z .

    T S P x z

    , , ; ; x

    z , , - -

    x, , ,

    : (1) z x , (2) , (3)

    T S P . T

    . T .

    A . T , , . I , . H, , , .

    2.1 Strategy Development: How do you develop

    your strategy?

    PurposeT x z , , . T , , .

    Comments T

    , , z - z . T x - - , , .

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    T ,- z, , , , .T x - , , z . E z ,

    .

    T z , .C z . H z . H . A

    z , .

    A . T , .S , , . D z z, , , , ( , , ), z

    , , .

    2.2 Strategy Implementation: How do you implementyour strategy?

    PurposeT x z . I x z . T .

    Comments T

    , , .T , , , . O x, , , . A,

    . I , .

    M , z x . F , ,

    , .F , , (ROI), (ROIC).T z z. T z .

    A .

    Ex a redesign of your work organization and jobs to increa

    initiatives to promote greater labor-management,

    a consideration of the impacts of outsourcing on your

    initiatives to prepare for future

    initiatives to foster knowledge sharing andz

    the modication of your z , z, ,,

    education and training initiatives, such as developmenta , , z

    P z , . P , , , , . T , z z

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    . S z , , .

    Customer Focus (Category 3)C F z , , ,

    , . T x . Y . I , - z .

    3.1 Voice of the Customer: How do you obtain informationfrom your customers?

    PurposeT x z . I x

    . T x x.

    Comments S ---

    z . I, z . S

    , , / z , .

    T z . I .

    I , , ,

    x . T . , z .

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    C . T - . A z. Oz .

    K , , , , z , , - , , z .

    I , , , /z . S . T

    - z .

    3.2 Customer Engagement: How do you engage customers toserve their needs and build relationships?

    PurposeT x z ; ; , , . T x

    . T , - , , .

    Comments C

    . A -

    .

    A . T , , . T .

    C , ,

    . S z.

    Measurement, Analysis, and Knowledge

    Management (Category 4)T M, A, K M C , z, z z . I , 4 z .C . F, , , , .

    4.1 Measurement, Analysis, and Improvement of

    Organizational Performance: How do you measure,analyze, and then improve organizational performance

    PurposeT x z , , z . T . T , , , z

    z , x z x, .

    CommentsA

    . T x x. A z z-

    A - z- .

    T z. T (1) z , (2)

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    () , (3) , (4) z . C , , .

    Y (1) , (2) z , (3) () z .

    T z . T . I

    z , , , . T, z z , ,, .

    A z z, z , . Ex :

    how product improvements correlate with key custom, , ,

    cost and revenue implications of customer-related

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    z . L z , ,, , , z .

    Oz , , - . T

    z , ,, , , . T z ( 6.1).

    Workforce Focus (Category 5)W F -

    z . T . Y

    , , , (.., z ).

    , C SP ( 2).

    5.1 Workforce Environment: How do you build an efectiveand supportive workforce environment?

    PurposeT x z , , z, . T .

    CommentsA z, z,

    ;, - z

    . T , , .

    M z, z, . S x , , , , , , , - , ,

    , x , , , x .

    5.2 Workforce Engagement: How do you engageyour workforce to achieve organizational andpersonal success?

    PurposeT x z ,

    . T , , z .

    Comments H- z x,

    , , , z, , . T .

    M , . R z ; z ; , , ,

    . I z,

    F z. U , , , x .

    C . , . C ; x ,

    z , .

    D z , , z , . T , , , ; ; x ; ; ; ;

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    - . E , , , , , .

    L z --,, -, , , , .

    z , z

    .A

    , . I : , , , x x.

    A z

    z - . Ez . T (.., ).

    M , , z ; -; - .

    A , . S x ; ; ; ; ; , , ; ;

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    . S , , , , , .

    Y , ,

    . Y . F ,- , , , , ,, , x , , . E . T () ,

    .

    S - . T , , . T z x .

    A x - . W , . D , / . P ( ) . S z z. W , . T . K z , -- , .

    F z, - z . S,, z . S : , , z . S- ,

    .

    T . B . A

    . Ex (1) z ,(2) z , (3) (.., , zx, ), (4) , (5) ,(6) , (7) z. P z ., , () .

    Results (Category 7)T R z , ; - ; ; , , ; .T , C

    ; z , , , , , ; z . C 7 - ( ) , z . I 4.1 z .

    7.1 Product and Process Outcomes: What are your productperormance and process efectiveness results?

    Purpose

    T x z , . T x z 7.27.5, .

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    Comments

    T .T - 3.1 3.2.

    P : ,

    , , , , z , .

    T :(1) ; (2) ; (3) - . T ,

    , .

    M / x ; , ,- , ; , , x, , - , ;

    . M -, , Sx S , ; - , , , x, - ; - , ISO9001 .

    T z .U - . A z , z , z.

    B z , . F, - - .

    7.2 Customer-Focused Outcomes: What are your customefocused performance results?

    Purpose

    T x z - ,

    z - , .

    Comments

    T z . R

    ; , , ; , ,

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    ; - ; ( ); ; ,, z.

    T - ,

    z .

    7.3 Workforce-Focused Outcomes: What are yourworkforce-focused performance results?

    Purpose

    T x z - ,

    z , , , .

    Comments

    R z- . G ,, , , (). F , , . Oz- . T x , , - ; x -; x - ; x .

    R z . A z , .

    R , z , . I ,

    , , . Fx, z .

    7.4 Leadership and Governance Outcomes: What are yoursenior leadership and governance results?

    PurposeT x z , , z .

    Comments I

    , , , z .G z .

    R , , ; ; , . R

    z - .

    I z , , , z.

    7.5 Financial and Market Outcomes: What are yournancial and marketplace perormance results?

    PurposeT x z

    , .

    Comments

    M z .

    I 7.5, 1, , , , , , , -- , , (,

    ), . M , , . F z, .

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    Organizational and Personal Learning

    A z -x z . Oz x , . L z .

    T (1) ; (2) , , z ;(3) ( );(4) z; (5) , . S , (R&D), , - , .

    Oz (1) ; (2) ; (3)

    ; (4) , , , ; (5) ; (6) ; (7) z .

    T . L , . I z , ,

    . Oz , , . S . O-- - - z . E , -

    W- .

    P (1) , , z;(2) z - ; (3)

    z ; (4) .

    T, , , , z x.

    Valuing Workforce Members and Partners

    A z ,

    z , , , . A, z z , , , , .

    V , , , -I, x, -

    . M (1) , (2) , (3) z, (4) z , (5) , (6) .

    Oz x

    . I - . P

    , -, z - . I x,, .

    Ex , , z. S x. S

    . A, z . S z.

    S x , . P , , , . I ,

    - .

    Agility

    S -, x. Oz - / , z . M , ,

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    . A- .

    A -- ( ) . , z -- ( )

    z .

    A , . O ; , z, , , - ,, .

    Focus on the Future

    E z - - z . T

    - , , , , ; ; .

    Y z , x, , , , , , , , , x , . S

    . A ,

    , ; ; ; .

    Managing for InnovationI z , , , ,, z . I z . I . I ; . Oz . I . S z.

    I z . T,

    z z .

    Management by Fact

    Oz . S , , , . M

    . P , , ; , , ; ,

    , , , ; . D , x, , , .

    A x , , , . A , , . A , , , , , - .

    A . Temeasures or indicators

    you select should best represent the factors that lead to improvedcustomer, operational,nancial, and societal performance. Acomprehensive set of measures or indicators tied to customer andorganizational performance requirements provides a clear basis foaligning all processes with your organizations goals. M . T , .

    Societal ResponsibilityA z , ,

    - . L z , , . T ,,

    z , A, z z . P , , ,, . E , , , , .

    Oz , , ,

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    x . Oz . H z .

    S - z , ,

    z . S , ,

    , x, , , , , . F - z, z, , .

    M z

    .

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    key characTerisTics of The criTeria

    1.The Criteria focus on results.T C z .

    Organizational performance areas:(1)

    (2) -

    (3) -

    (4)

    (5)

    T , , - - .

    2.The Criteria are nonprescriptive and adaptable.T C - .H, C do not :

    z z

    , , ,

    z

    T z, .

    T C :

    (1) T , , , z . Oz , , x .N () .

    (2) T , , , z z z, z

    , z , .

    (3) A , , , , , , , .

    3. The Criteria support a systems perspective tomaintaining organization-wide goal alignment.T ; Oz P; C; -, -, -

    C .

    A C z . T . T , , x M . S , ,

    z .

    A , , C . I C, - .

    T ,

    (1) , , , (approach)

    (2) x (deployment)

    (3) , (learning)

    (4) ,z , (integration)

    4. The Criteria support goal-based diagnosis.T C - () . T C 17 - . T

    . A 17 - . I , x . T , , z

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    glossary of key Terms

    T G K C . A , small caps C P Ex .

    T

    : T . S . A x, , C .

    Action Plans

    T - - . A z . A

    , z- . I C, . D z .

    A x . A - , z

    . D

    . Oz- z , , .

    S 62.

    Alignment

    T , ,, , , , z- . E . I

    , , , : z , , .

    S 59.

    AnalysisT x . A - . Oz

    .

    D , .E .

    AnecdotalT , , , , , . A x .

    A x z . O ,

    x z , , .

    S 63.

    ApproachT z B C .

    A z

    , .

    A . F , 6670.

    Basic RequirementsT C . B (.., 2.1). I C,

    . T 29.

    Benchmarks

    T , z . Oz - () .

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    B . O z ( ), , z .

    Capability, WorkforceS 64.

    Capacity, WorkforceS 64.

    CollaboratorsT z z - ., .

    S 60.

    Core CompetenciesT z x. Y z . C , . A z

    .

    C x, , , (.., ).

    Customer

    T z , , ( C). C , . T , , z . T C , , .

    C- x B - z.C z , , .

    S 62 .

    Customer EngagementT . I

    . C , z,

    .

    Cycle Time

    T . C

    . C . C , , , , .

    DeploymentT extent B C . D z.

    D . F , 6670.

    DiversityT . T , , , , , x , , , , , , , .

    T B C . Cz ;

    , ; .

    EffectiveT . D (1)

    z

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    (2) .

    EmpowermentT . E , - .

    E , , z . A ; , z .

    Engagement, CustomerS 57.

    Engagement, WorkforceS 64.

    Ethical BehaviorT z , , z . T z . T .

    S . T z, , . A B C z , z

    . E , , , , , , z .

    W- . S z z/ .

    GoalsT . G - -. G .Q , ,

    . . T , () , z .

    G ,

    ---x ()

    S 61.

    Governance

    T x zI z /, , . C z , , z (1) / , (2) , (3) . G , CEO , x , , , , ,

    . E z .

    High-Performance Work

    T - - z , ,, , .H- .

    A - , . H-

    . I ,

    ; , ; , - ; . I z ; z; x

    ; z, z

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    ; , . M- z z , , . A,- z , , , , , .

    HowT z . I , ( ), , , .

    Indicators

    S 60.

    InnovationT , , z . I , , , , .T , , .

    S z , , , , .

    A , z , . I z z .

    Integration

    T z ,, , , , , z- . E .

    S 56.

    I . F , 6670.

    Key

    T , . T B C, x, , , , z T .

    Knowledge Assets

    T z. I z , , , , , , . Y , , , , , , z . K z ,, , .

    K - z , , . B z .

    Leadership System

    T x, , z; ,, . I ; - ; ; , , , x.

    A , x . I z . I , z , . A -x, , .

    Learning

    T , , x, . TB C : z . Oz , , ,

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    - , . P , , .

    , z . L z . F z , 51.

    L . F , 6670.

    LevelsT z . P , , , .

    Measures and IndicatorsT , , , , , , , z (). M ( ) .

    T C . H, (1) (..,

    ) (2) ( ) (.., ).

    MissionT z. T , W z ? T , , .

    Multiple RequirementsT C . T . T x () . T 29.

    E -, - C

    .

    Overall RequirementsT C . O . I C, . T 29.

    Partners

    T z z . , , .

    F x .

    S 57.

    Performance

    T , , z , , , , z. P x .

    T B C :(1) , (2) -, (3) , (4) .

    P . Ex , - , -x , . F z, x , - , .

    C- , , . Ex

    , . O , ,z, , , .Ex , , ,

    , - , , , , . O , , z .

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    F , , , z, , . Ex , , -- , , , , ,-- , , .

    Performance Excellence

    T x z (1) - , z ;(2) z ; (3) z . TB C P Ex

    z .

    Performance Projections

    T . P , , ,

    x . T .

    P x . G

    . P z z . W , .

    S 58.

    Process

    T ( ) ()

    z. G, , , , ,, . P . I , , ( ) , - .

    I , , (.., ,

    x ). I , . S .

    I , , ,, ,

    . R, , , , , .S .

    I B , . T z :, , , . F , 6670.

    Productivity

    T .

    A , ( ), , , , , . T

    - .

    Projections, Performance

    S .

    PurposeT z x. T z . P . z , z .

    ResultsT

    z B C . R ; ; , , ; z . F , 6670.

    Segment

    T z , , ,

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    S . I , z . I z , , , .

    U x , ,

    x. A x, , ,, . W , , , , .

    Senior Leaders

    T z . I z, z .

    StakeholdersT z . Ex , ,, , , , ,, x, , , , .

    S 57.

    Strategic AdvantagesT x z . T z . S :(1) , x z , (2) x , x .

    W z z ,

    z z.

    S , , z .

    Strategic ChallengesT x z . T

    z . W x , x . H, x , z .

    Ex x; ; , , . I

    z .

    S , , z .

    Strategic ObjectivesT z , , . S x ,, , ( ). B , z - . S z - .

    S 56 x .

    Sustainability/SustainableT z , , . B x . T z- .

    S , , , , , , , .

    S , , . I, -- - - .

    I x B C, z - , z . W z .

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    Systematic

    T -, , . I , , , , . F , 68.

    Trends

    T z . z .

    A ( ) . M . T . S , .

    Ex C , , , , , .

    Value

    T ,, , .

    Oz , . Oz . T , .

    Values

    T z x . V z. V , z . Ex , x x, , , x .

    VisionT z. T z , , .

    Voice of the Customer

    T - . V--- , , , x, . T . L , , , , , .

    Work ProcessesT . T , , , , . T z , , .

    Y , , .

    Work SystemsT z . W

    , , , . Y x , , .

    D . T z

    z .

    WorkforceT z, (.., , -, , , z) , . T

    , , .

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    Workforce Capability

    T z , , , .

    C ; ;

    ; , , .

    Workforce CapacityT z

    , .

    Workforce EngagementT x