BENE FI T S - SALE S &

MARK E TI N G SOLU TI O N S

• “Seniority” without adding staff

• Industry experience that could

save you from costly mistakes

• Mentor and train junior employees

to boost productivity and learning

• Implement strategies that they

know will work and be effective

WE OFFER SALES, MARKETING & ORGANIZATION CHANGE MANAGEMENT CONSULTING SERVICES

SALES & MARKETING CONSULTING

It’s time for a new way to run the Marketing& Sales operations of your company. One that’s Strategic, Tech-savvy, Integrated, Efficient, Results-driven and proven.

Execute a data-driven approach

Analyse current marketing and sales channels

Identify promising opportunities

Review go-to-market strategies

Develop sales analytics Identify pipeline, forecasting, team

compensation metrics

Develop and execute digital media strategies

ORGANIZATION CHANGE MANAGEMENT

OCM provides faster change adoption, zero change

roll back, change acceptance improving

organization’s efficiency.

Getting your organization accept:

A change in HR policy

A new IT product

A new IT policy

An M&A culture change…

… with minimal resistance and quick adoption is

any CEO’s dream.

We make it happen for you with our systematic and

organized approached to managing any people-

related change for you.

SALE S & MARK E TI N G SOLU TI O N S

IDENTIFYING MARKETING OBJECTIVE

• Identify your key sellable products/services

• Identify the most profitable model for your business

FINALISING TARGET MARKET

• What Client Market Segments Should You Pursue

• Identify the best customers for your business

• Identify market segment popularity and demand

• Whom you're selling to – buyer profiling

MARKETING

• Determine the right solutions and strategies to get

your products selling

• How to reach target audience

• Identify the right marketing mix

• Create suitable content delivery plan

• Identify key content to be distributed

• Identify the marketing mediums suitable for reaching

target market

• Create referral programs that suits your clients

LEAD NURTURING

• Create mechanism to capture and measure leads

• Create check points to qualify leads into stages

• Formulate questionnaire to identify probability of

buying

• Implement tracking mechanisms to work on the lead

• Identify pre-sales collaterals needed in different

stages of sales

SELLING

• Device a process/people for a closing deals

• Implement industry specific negotiation & closing

techniques

• Create check list for objection handling and FAQs

HOW WE ENGAGE

We believe every organization is unique

hence need customized strategy for growth

and improved efficiency

OCM Methodology

Researching you organization’s

change culture

Designing your OCM strategy

Identify & build your OCM team

Hands-on training for OCM team

Change Communications

planning

Handholding for 4 change

programs

Sales & Marketing Delivery Model

On premises engagement on a weekly basis up to 3 months

Identifying key products & services

Identify key stake holders in the company

Build team & process Profile, identify & build potential

client base

Build collaterals for sales & marketing

Measure & iterate

VALUE ADDSERVICES: ORGANIZATION CHANGE MANAGEMENT

Change Management Concepts | Change Management Planning | Change

Communications | Stakeholder Management | Resistance Management | Change Gap

Analysis | Adoption Acceleration | Risk Ownership Transfer | Change Sustenance

CONTA C T US

EMAIL: ocm2sales@gmail.com

BLOG: ocm2sales.wordpress.com

SKYPE: ocm2sales

CALL:

SALES: +91 99611.55356

OCM: +91 70250.68887

LinkedIn:

Sales: https ://in.linkedin.com/in/pinakipillai

OCM: https ://in.linkedin.com/in/kaymenon

OCM SOLU T I O N S & SERV I C E S

Define your OCM strategy

• Assess change readiness of your organization

• Analyze change acceptance maturity

• Define a customized OCM strategy

OCM Team – Setting up

• Identify OCM team lead

• Identify team members

• Introduce OCM framework

• Align with OCM Strategy

Develop OCM capabilities

• Reskilling your existing in-house team

• Introduce latest best practices in OCM

• Analyze OCM skill of existing team

• Train change champions

• Identify key content to be distributed

• Planning Change Communications

OCM for client projects

• Integrate OCM with PM’s project plans

• Introduce OCM to your clients

• Strategize, manage change programs for clients

• Stakeholder management framework

• Change acceleration, Adoption & Analysis

• Design change communications framework

BENE FI T S FROM OCM

Increased adoption of change

Lower risk of resistance

Insight to OCM best practices

Accelerate change

implementation

Zero-Roll back policy

Define your organisation’s

change acceptance culture

Map change readiness before

strategizing