Garnet Consulti

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Garnet Consulti

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B2B Advertising SalesTraining & Support

Advertising SalesMentoring

Stage 1Entrepreneur

Stage 2Account Manager

Paper SalesVendor Reports

Garnet Consulti

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B2B Advertising SalesTraining & Support

Advertising SalesMentoring

Stage 1Entrepreneur

Stage 2Account Manager

Paper SalesVendor Reports

Garnet Consulti

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Barriers to Success

Mental Health

Professional Skills

Substance Abuse

Business Dress

+

Garnet Consulti

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Barriers to Success

Mental Health

Professional Skills

Substance Abuse

Business Dress

+

Garnet Consulti

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Barriers to Success

Mental Health

Professional Skills

Substance Abuse

Business Dress

+

Garnet Consulti

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Barriers to Success

Mental Health

Professional Skills

Substance Abuse

Business Dress

+

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Circulation & Frequency

Phase 1 (2012)

8,000 10,000

10,000 12,000

Phase 2 (2013)

Numbers represented in issues per week

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Circulation & Frequency

Phase 1 (2012)

8,000 10,000

10,000 12,000

Phase 2 (2013)

Numbers represented in issues per week

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Content Sources

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Competitive Pricing Index

8,000 10,000 16,000

$ 550 $ 566 $ 933

0.55 0.56 0.58

Readership per Week

Price of Full Page Ad

Cost per Exposure

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Financial Results

36Ads Sold $ 20,376

60 Ads Sold $ 33,960

21Ads Sold* $ 15,893

456,000Papers Sold $ 57,739

576,000Papers Sold $ 72,576

384,000Papers Sold $ 49,515

Ad Revenue Paper Sales

2010A

2012P

2013P

* = Assumes full-page ad price of $750 for 2010, $566 for 2012-2013

28.2% Growth 16.6% Growth

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January February March April May June July August September October November December$0

$20

$40

$60

$80

$100

$120

2012 2013

Revenue from 2012: $475Revenue from 2013: $900Assumptions based on Fair Market Value of $25 per article, per publication

Secondary Revenue from Article Sales

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Q & A

Pricing Data

Awareness Materials

Projected Revenue

Overcoming Barriers to

Success

Vendor Market Research and

Data

Organizational Chart

Income Statement

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Dimensions (in) Price by issue Discount %$566 1 to 2

$510 3 to 10 10%$482 11 to 18 15%$453 19 to 26 20%$283 1 to 2

$255 3 to 10 10%$241 11 to 18 15%$227 19 to 26 20%$142 1 to 2

$128 3 to 10 10%$121 11 to 18 15%$114 19 to 26 20%$71 1 to 2

$64 3 to 10 10%$61 11 to 18 15%$57 19 to 26 20%

$155 1 to 2

$139 3 to 10 10%$132 11 to 18 15%$124 19 to 26 20%$135 1 to 2

$122 3 to 10 10%$115 11 to 18 15%$108 19 to 26 20%

Color ads are available on the covers or inside spread at $75 premium.

Full Page

Half Page

Quarter Page

Business Card

Cover Ear

Cover Strip 9.5 x 2

2.2 x 1.5

2 in x 3.5

9.5 x 10.9

4.6 x 5.3

4.6 x 10.9

9.5 x 5.3

Revised AdvertisementPricing Schedule

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Founded in 1992, Suited for Change's mission is to break down barriers to self-sufficiency by providing professional clothing, career and life skills education to low-income people. Our goal is to increase their employment and job retention potential. Our services are available at no charge and by referral only to candidates who are actively seeking employment.

Clients come from the DC Metro Region and include the homeless , survivors of domestic violence, teen mothers, senior citizens, returning citizens, and people who have overcome addiction. Suited for Change "suits" on average 100 people each month. Since 1992, Suited for Change has helped more than 18,000 area citizens transition back into the workforce.

Garnet Consulti

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Glass Door was founded in 1976 as a community program that prepares people with severe and persistent mental illness to work and live independently. Each year, we help over 1,800 District of Columbia residents move from institutions and homeless shelters to lead fulfilling, independent lives. Green Door is recognized nationally as one of the most successful programs for people with a mental illness.

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SCORE, America’s premier source of free and confidential business advice for entrepreneurs and small businesses, is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide.Our volunteers provide face-to-face business mentoring and low cost workshops for aspiring entrepreneurs and small business owners. This website and our National website offer extensive “how-to” information, business resources, online mentoring and webinars.Through the Greater Washington DC Chapter of SCORE, you can get confidential counseling and mentoring from over 40 successful executives, with hundreds of years of relevant business experience

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SIFE brings together a diverse network of university students, academic professionals and industry leaders around the shared mission of creating a better, more sustainable world through the positive power of business. By contributing their talents to projects that improve the lives of people worldwide, SIFE participants are demonstrating that individuals with a knowledge and passion for business can be a powerful force for change.

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Andromeda Transcultural Health Center

Andromeda’s mission is to provide access to quality healthcare under the premise that all humans are inherently of equal worth but have cultural and linguistic differences that must be considered. This philosophy reflects a high level of community health care that has been validated by over three decades of direct service to minorities and underserved populations.

Andromeda will continue to serve the community with excellent healthcare targeting those most in need. Our experience will be duplicated nationally, internationally, and our capital city will support and lend stability to our and other community based health centers as a line item in the city budget.

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Income Statement2010A 2012P 2013P

Support and RevenueSupport

Grants and Contributions 154.5 194.7 218.6Donated Goods and Services 28.3 37.0 42.3

Total Support 182.9 231.7 260.8

RevenuePaper Sales 49.5 57.7 72.6Advertising Sales 15.9 20.4 34.0

Total Revenue 67.9 78.1 106.5

Total Support and Revenue 250.8 309.8 367.4

ExpensesProgram Services 210.9 214.6 288.0Supporting Services

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Beginer: 40 - 60 $50 - $75

Intermediate: 61 - 130 $76 - $163

Advanced: 131 - 300 $164 - $375*Source: Street Wise; Chicago

Weekly Newspaper Sales Weekly Earnings

*= Vendor Cost .75 cents/paper, suggested donation $2.00

Average Vendor Sales

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1) How many copies did you sell today?2) Where did you sell?3) How many customers were male? female?4) Average age of male customers? female customers?5) What can we do at Street Sense to better serve you?

Vendor Provided Market Research Survey

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$5,000 +

$125 – $5,000

$25 - $150

Donor Segmentation

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Board of Directors

Vendor Manager

Vendor Trainer

Vendors

Managing Editor

Volunteers

Editor-in-Chief

Volunteers

Executive Director

Organizational Chart 2012

Garnet Consulti

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Board of Directors

Vendor Manager

Vendors

Vendor Trainer

Business Intern

Account Manager

Editor-in-Chief

Journalism Intern

Advertising Manager

Sales Intern

Account Manager

Managing Editor

Journalism Intern

Executive Director

Organizational Chart 2013