B2B Marketing Ignite 2018

ADAM GREENER I JON CLARKE I JULY 10th 2018

Beyond PredictiveActionable insights with context

Why the human touch is critical for marketing success

Predictive marketing technology pioneers

Specialist B2B tech marketing agency

A brief chat (or argument) about how richer insights

can drive more value for your business

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Beyond predictiveHumanise the data

Predictive analyticsIntent

Internal • Data challenges • Lack of resources, time and budget • Business KPIs and objectives • Sales / marketing alignment • Complex platforms, systems and processes • Unable to measure marketing contribution

External • Position to take in market• Who to target • What to say • When to say it• What content and communications to use

THE WHY

• Accelerate sales cycles• Keep filling the pipeline• Better quality MQLs and SQLs• Uplift in sales engagement

• Better budget allocation • Increased ROI• Inform GTM strategy• Market and account penetration and growth

Challenges

Objectives

The data merry-go-round!

Value is not in the data. Value is in the insights we

extract from the datasource IMIU

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THE WHAT

Relevance Context

Value

Timing

Learn. Optimise. Gain.

What good looks like

What good doesn’t look like

Crap in. Crap out.

THE HUMAN TOUCH

The Outputs

Contextual actionable insights

The Benefits

The right people at the right time with the right content and message

Questions

United KingdomEnigma Marketing ServicesThe New Boathouse, Mill Lane, Maidenhead, Berkshire SL6 0AA

United StatesEnigma Marketing Services71 Stevenson Street, Suite 400, San Francisco 94105 USA

AustraliaEnigma Marketing Services333 George Street, Sydney NSW 2000

+44 (0)1628 580058 marketing@enigma.techwww.enigma-marketing.co.uk

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