brighttalk - b2b marketingmrkto.b2bmarketing.net/rs/085-vab-435/images/martech 1545-1635… · top...
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BrightTALK
PRESENTED BY:
Simon Lees
Chief Customer Officer
BrightTALK™
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BrightTALK brings professionals and
businesses together to learn and grow
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BrightTALK Audience BrightTALK Channel BrightTALK Studios
BrightTALK™
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Producing engaging content
Increasing quality leads &
demand
Delivering on revenue objectives
B2B
marketers’
top priorities
BrightTALK™
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Top 3 metrics for marketing leadership
Revenue 25%
Pipeline 23%
ROI 16%
Leads 8%
Win rate 6%
2016 State of Pipeline Marketing Report | pipelinemarketing.com
BrightTALK™
Other 6%
CPA 5%
CPL 4%
Customers 3%
Unsure 3%
Marketing’s Measure of Success?
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Top challenges for B2B content marketers
2016 B2B Content Marketing Trends | Content Marketing Institute/MarketingProfs
What are your content marketing challenges? BrightTALK™
Producing engaging content
Producing content consistently
60%
Producing a variety of content 35%
Lack of budget 35%
Measuring the ROI of program 52%
Measuring content effectiveness 57%
57%
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Every day, professionals are making purchase and business decisions based on the
insights and ideas from engaging content on BrightTALK.
Bringing professionals and businesses together
to learn and grow
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Personalizing the
learning
experience
Their learning is a personal journey that starts with a question and seeks trustworthy
perspectives and solutions from experts, peers and visionaries.
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• 6 million B2B professionals
• 80+ communities
discover and learn from
70,000+ webinars and videos
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Matching
professionals and
knowledge
Every search, interaction and engagement improves the intelligence of our algorithms to
recommend the right content, to the right person, at the right time.
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INFORMATION TECHNOLOGY MARKETING FINANCE BUSINESS MANAGEMENT
We work with world-class companies
1,000+ global clients accelerate pipeline success with BrightTALK
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Find and motivate buyers and influencers on
BrightTALK’s content marketing platform
BrightTALK Audience BrightTALK Channel BrightTALK Studios
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Marketing Performance: Create, Acquire, Visualize,
Track, and Measure Attribution
Visualization
Marketing ROI
Content