AWARD-WINNING SOCIAL MEDIA MANAGEMENTListen, manage and interact - all within the iAPPS Product Suite

bridgeline.com

the digital engagement company

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Social Media Management

Give your social channels the attention they deserve.

Keeping up with each of your Social Media outlets can become very frustrating, very fast. With so many conversations simultaneously happening on different networks, a sound Social Media strategy starts with a great administrative tool.

And beyond that, constantly producing updated, fresh content for your social channels can be a time-consuming task for your marketing team – often pushed to the side for more pressing issues.

That’s where iAPPS Socal comes in: A tool that seamlessly integrates within the iAPPS Product Suite providing

you the nuts and bolts needed to manage your daily social media efforts. But, it goes one step further, as the only Social Media Management tool that also helps you to curate content related to your company and your industry.

Curate relevant content

from the web and

social channels.

Schedule posts and

manage engagement -

directly in iAPPS.

Comment, Like,

Retweet or Reply

within the iAPPS

Dashboard.

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Bridgeline Digital and iAPPS are registered trademarks of Bridgeline Digital, Inc.

ATLANTA n BALTIMORE n BOSTON n CHICAGO n DALLAS n DENVER n NEW YORK n SAN DIEGO n SAN LUIS OBISPO n TAMPA

54% of marketers are increasing their social media budget in 2015 -

read our whitepaper to find out why: bridgeline.com/whitepapers

www.bridgeline.com

800.603.9936The Building Blocks for Web Success™

Scale.

iAPPS Social gives you the ability to set up unlimited accounts within the product – meaning your social media team can post on behalf of other internal accounts, be it your sales professionals or individual stores’ Facebook walls and Twitter accounts. Now, you can deliver a robust social experience and a solid social reputation for all of the individual constituents within your organization, all while maintaining your brand integrity.

Management and Posting.

iAPPS Social has all of the features you would expect in a social media management tool – focused around the ability to schedule and write posts to your social channels. The added benefit of integration within iAPPS, however, means your existing content library can easily be used within your social content as well.

Workflow.

Using built-in workflow within iAPPS, you can establish review rules for social media posts and comments. Reviewers and editors have a single list of priorities for all content within your site, your emails and, now, your social channels – ensuring all content gets the necessary attention while not burdening reviewers to use multiple systems.

Engagement and Nurturing.

No matter the quality of the content or the ease of management, without thoughtful and genuine engagement no social media strategy will work. iAPPS Social easily allows you to engage directly with your social channels – making sure you respond and interact with timeliness. Our iAPPS notifications system will update you as soon as a reply is available – meaning you only stay within one system to handle all of your digital marketing efforts. You can Comment, Like, Retweet or Reply – all directly within iAPPS.

Ideation and Curation.

Though the adage ‘Content is King’ has become commonplace in most marketing strategies, it’s an ongoing investment that requires new ideas, new perspectives and tons of new stories to tell. iAPPS Social is the only integrated social media management tool in the market that aims to help with this task. Not only can you listen for your own brand mentions within Twitter, Facebook and other social channels, you can create focused lists of publications, brands and people to watch. Translation? Your team can immediately see industry trends, react to them, share them and, ultimately, generate conversations AND content. Remember the Content Kingdom? This is how you manage it.

www.bridgeline.com

800.603.9936

The Building Blocks for Web Success™

ATLANTA n BALTIMORE n BOSTON n CHICAGO n DALLAS n DENVER n NEW YORK n SAN DIEGO n SAN LUIS OBISPO n TAMPA

Bridgeline Digital and iAPPS are registered trademarks of Bridgeline Digital, Inc.

Your Content LifecycleWith the fully-integrated iAPPS Digital Engagement SuiteiAPPS is one of the only tools on the market that seamlessly integrates your content marketing strategy with your social marketing tactics. In a single platform, you can discover, create, disperse and respond to your audience with highly relevant and timely content.

Respond Turn your content into a conversation - responding to your audience in a single social dashboard.

Ideate With the power of iAPPS Social, you can listen to the leaders in your industry for trends, ideas and stats to help build your content.

Create

Develop content in a shared content repository with ease - from copy to images, videos and files.

Deploy

Share your content with your audience from a single tool. Publish to your website, email to your database and post on your social channels.

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