award winning ad campaign for jensal
TRANSCRIPT
MARCA DE FABRICATeam ID: MF24418
THE PHILOSOPHY OF COMFORT
o The underlying philosophy behind the entire ad
campaign is Comfort.
o We project JeNSaL as a company which provides
comfort in the truest sense of the word.
LOGO & TAGLINE
LOGO
o Simple combination of colors
o Easy on the eye yet memorable
o Personification of the ‘J’, lending the human touch
o Simple text / no complex shape for easier reproduction
WHY COMFORTABLE COMPUTING?
o Simple and direct
o Again the human touch, by including the consumer in
the tagline
o Epitomizes the company’s commitment to provide
stress free solution to its customers.
USP
User Friendly . Efficient . Cost EffectiveWe are what you want us to be
o Emphasizing the basic philosophy of the company and
delivering where it matters to the customers
o Addressing piracy issues by mentioning cost effective
o Exhibits open mindedness of the management to mould
itself to the customer needs
POSTER
E-MAIL ADVERT
BANNER
VIRAL MARKETING
o Makes use of pre existing social networks and online
forums.
o The target customer base exists on these online
networks.
VIDEO AD GOING VIRAL
o How do we spread this?
DOES VIRAL MARKETING WORK?
o Yes. It does.
o Pulsarmania Viral video registered over 60000 views in a
short span.
o The video to follow will hopefully register a similar view
count.
BROCHURE
BROCHURE
REMNANT MARKETING – POSTER
REMNANT MARKETING – PAMPHLET
Thank You