sirin - award winning ad campaign
DESCRIPTION
The presentation for Silver winning ad campaign by Patel Hall at the Ad Design competition at IIT Kharagpur Related video can be seen at http://www.youtube.com/watch?v=hwACSoB8MrETRANSCRIPT
![Page 1: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/1.jpg)
Inter Hall Ad Design
Team No. 8
![Page 2: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/2.jpg)
The Product
• Mood Swinging Air Curtain
• Controls User Behavior
• Domestic, Business and Industrial
Use
![Page 3: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/3.jpg)
Target Market
• Niche Product for
– Domestic Segment
– Businesses
– Industries
![Page 4: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/4.jpg)
USP
• The MoodulatorTM
– A patented technology that enhances
the properties of the air, hence
affecting the mood of the user as per
requirements.
![Page 5: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/5.jpg)
Logo and Tagline
![Page 6: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/6.jpg)
Campaign Theme
• INVISIBLE BOUNDARIES
• WHAT DO YOU WANT TO BE
TODAY?
![Page 7: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/7.jpg)
Color Composition for Print
![Page 8: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/8.jpg)
![Page 9: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/9.jpg)
B&W Composition for Print
![Page 10: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/10.jpg)
![Page 11: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/11.jpg)
![Page 12: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/12.jpg)
Outdoor Campaign
![Page 13: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/13.jpg)
![Page 14: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/14.jpg)
Website
• www.sirinmood.com
![Page 15: Sirin - Award winning ad campaign](https://reader036.vdocuments.site/reader036/viewer/2022062303/55691502d8b42aa8138b4715/html5/thumbnails/15.jpg)
Commercial for Video Airplay