award winning key art
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Presented to marketing team at NBC UniversalTRANSCRIPT
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AWARD WINNING KEY ART
KARL VONTZ, DIRECTOR, KEY ART AWARDS
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The Key Art Awards is produced and managed by The CLIO Awards, one
of the world’s most recognized awards competition for advertising,
design and communications.
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41 Years OldOver 2,000 Entries From 150 Agencies
More Than 60 Judges43 Categories10 Mediums4 Entry Types
LESS THAN 1% WIN GOLD
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ENTRY TYPES
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MEDIA
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AudioA/V & A/V Technique
Print & Print TechniquePackaging
DisplayDigital
Integrated CampaignsInnovative Media
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JURY MEMBERS
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THE AWARDS
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2012 SHOW OPEN
https://vimeo.com/52888148
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AUDIENCE
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Skimmers
Dippers
Divers
Lower Engagement
Higher Engagement
Acce
ssib
ility
Investment
Credit: Mike Monello, Campfire
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AWARD WINING WORK
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INNOVATIVE MEDIA
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“Like any great song sounds like something you’ve already heard, great key art looks like
something that you’ve seen before but despite searching you can’t really find
anything quite like it. In great situations, it can dictate where the industry goes in terms
of advertising, but it doesn’t have to.”
Jeremy Keeler, mOcean
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STRIKE BACK: INTERACTIVE WALL
https://vimeo.com/52883686
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DALLAS: FIELD
https://vimeo.com/52883681
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DIGITAL
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“Approach digital as an experience rather than a content channel. Instead of telling your story,
create experiences that immerse the audience in the world of the film or TV show and allow them to
experience or create their own personal stories.”
Mike Monello, Campfire
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PROMETHEUS: DIGITAL TRANSMEDIA
https://vimeo.com/52883683
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THE LAST EXORCISM: CHAT ROULETTE
https://vimeo.com/52886074
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“Master and employ the best digital technology and techniques to bring work to life, but don’t forget the
underlying tenets of design still apply.
These ideas are so essential that they were perhaps best encapsulated hundreds of years ago by one of
history’s greatest artists and creators, Leonardo da Vinci, who said, “Simplicity is the ultimate
sophistication.”
Stu Pope, Ayzenberg Group
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“The most important part of a successful poster is a METAPHOR as a tool to tell the story.”
Tomasz Opasinski, REV Creative
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PHOTOGRAPHY
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FRANK W. OCKENFELS 3
https://vimeo.com/52888056
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PRINT CAMPAIGN
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“If you can bring someone to tears with an image, you have a winning design. After all,
the heart is a lonely hunter waiting for the next thing of beauty to fall in love with.”
James Verdesoto, Indika
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MOTION POSTER
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“It's about pushing creative thinking so advertising does more than just create visual
noise. It evokes a response and/or an emotion, whether positive or negative and makes
consumers engage and not discard.”
Brad Johnson, Arsonal
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PUSS IN BOOTS: MOTION POSTER
https://vimeo.com/52884361
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THE OTHER GUYS: MOTION POSTER
https://vimeo.com/52884360
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BILLBOARD
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“Have a strong idea first but challenge the genre. Think about it differently. Cheesy
comedies have this knack of always being on white and having bold red type - how can you get away with a comedy who's image is
black and white?”
Kenny Gravillis, Gravillis Inc.
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“I always look for Print that informs, piques your curiosity and in an ideal world conveys to the viewer something provocative in a secondary
read. In other words...the extra takeaway comes from multiple exposures to the art whether in a
theater lobby or driving by a billboard.”
Frank Chiocchi, Disney
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PACKAGING
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“If the movie goer can look at the art again after seeing the movie and say, "WOW! I really
understand what that art was telling me." only then has it truly made a threaded emotional connection
to the film”
Ryan Cramer, Neuron Syndicate
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“Getting the consumer's attention has always been a struggle, but with the sheer
mass of visual stimuli coming at us on every platform, at every second, it's getting even
harder.
So to me the answer is simple: surprise me.”
Justin Carroll, Hamagami/Carroll
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DISPLAY
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“Standees have to be extremely over-powering and interesting in-theater to catch the movie goers eye.
Next to the trailer, standees are the second most effective marketing tool in-theater, better than
banners or any other signage”
Darren McClure, OnDisplay Creative
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SAUL BASS
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SAUL BASS
https://vimeo.com/52888147
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AUDIO/VISUAL
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“Evoking feelings of eroticism, pathos, and despair, ‘Shame’ is a great example of smart,
focused editing that is subtly restrained yet still gets the point across.”
Rob Troy, The Ant Farm
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SHAME: TRAILER
https://vimeo.com/52883684
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“Good A/V makes me a bit misty or makes me throw a fist in the air and say "fuck
yeah!".”
Justin King-Hall, Transit
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MAN OF STEEL: TRAILER
https://vimeo.com/52883682
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INTEGRATED CAMPAIGNS
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“An integrated campaign is exactly that...one in which all the components dovetail together in a
smart, creative and seamless manner.”
Frank Chiocchi, Disney
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TED: INTEGRATED CAMPAIGN
https://vimeo.com/52886076
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