Power  to  the  People  

And  now  they  are  mobile,  cranky,  and  impa6ent  

 Rich  Barton  Co-­‐Founder  &  Chairman  of  Zillow  TwiAer:    @Rich_Barton  

Play  

2

1984

Barton’s Power to the People Laws

•  If  it  can  be  known,  it  will  be  known  •  If  it  can  be  rated,  it  will  be  rated  

I  read  that  this  property  was  in  a  “Methane  Area”.    What  does  that  Mean?    Anything  to  do  with  a  Meth  Lab?  

Freeway or catpiss thing on zillow

The property is located around an old oil field

which can produce methane... To my

knowledge there are no Meth Lab issues…

I  wonder  what  a  paralegal  at  Baker  &  McKenzie  makes?  

Glassdoor  Salaries  at  a  big  law  firm  

Barton’s Power to the People Laws

•  If  it  can  be  known,  it  will  be  known  •  If  it  can  be  rated,  it  will  be  rated  

Let’s  live  it  up  tonight.    What  are  the  highest  rated  restaurants  in  SeaAle?  

What  are  the  highest  rated  hotels  in  SeaAle?  

Trip  Advisor  on  Iphone  

How  do  employees  feel  about  working  at  Latham  &  Watkins?  

Glassdoor  CEOs  of  Law  Firm  approval  ra6ng  

Clearly,  Avvo  is  On-­‐Trend  

Now  they  are  super-­‐powered  with  Mobile  

You  are  here  

What  does  all  this  power  do  to  the  people?  

Makes  them  cocky,  cranky,  and  impa6ent  

15  minutes  Later…  

Ne[lix  Screen  Shot  

“42%  of  consumers  surveyed  indicated  they  would  contact  another  service  provider  if  they  have  not  heard  back  

within  one  hour.”  -­‐    Jason  Rasmussen,  Avvo  Sales  Overlord  

So,  What  Can  I  Do  About  All  This?  

Watch  the  Wizard  of  Oz    and  be  Kelly  Slater  

Courage  

Wisdom  

Heart  

Surf  the  Wave  Like  Ke11y  Slater  

Ques6ons?  My  Affilia6ons  

Rich  Barton  @Rich_Barton  on  TwiAer  

Power  to  the  People  

And  now  they  are  mobile,  cranky,  and  impa6ent  

 Rich  Barton  Co-­‐Founder  &  Chairman  of  Zillow  TwiAer:    @Rich_Barton