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Redesigning an AntiVirus for millions

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The beginning

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The evolution

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AV today

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100.000.000+

DOWNLOADSAS OF 11/2013

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SUPPORTING

Android 2.2 and up

9000+ devices32 languages

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AppAnnie – Top Companies by Revenue Jan 2015

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4.403.345.232 REVIEWS

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100M – 500M4.4

100M – 500M4.7

100M – 500M4.5

10M – 50M4.4

50M – 100M4.4

We are not alone

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Minor changes since 2011

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Aligning to Android L

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FLEXIBILITY

GROWTH

REVENUE

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HOW DO WEMAKE THIS HAPPEN?

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Define Evaluate & Research

UX Concept & Design

UI Design & Animations Development

The plan

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Spectrum of user experience

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The AV spirit

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BS persona

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Crazy 8s

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Feature mapping

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Red Route Analysis

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GET EVERYONE ONBOARD

ALLOW EXPLORATION

DOCUMENT EARLY

Kickoff takeaways

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Scan findings

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SHORT SCAN=

LESS TRUST

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MORE FUN=

LESS TRUST

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GraphicalContentProgressTiming

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Structure findings

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Visual findings

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DO IT EARLY

DO IT YOURSELF

Research takeaways

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Very first concepts

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Dilemma I: Direct vs. Landing Page

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Dilemma II: Icons vs. labels

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Chosen first concept

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Dilemma III: Cards vs. list

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New pattern on screen

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The first prototype

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But they preferredthe current navigation

We are here to stay!

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The possible reasons

RANDOM LUCK

ICONS VS. LABELS

UNPOLISHED PROTOTYPE

FEAR OF CHANGE

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New iteration

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USABLE > MAGNIV

Concept phase takeaways

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The whole scope

All takeaways

GET EVERYONE ONBOARD

ALLOW EXPLORATION

DOCUMENT EARLY

DIY (EARLY) RESEARCH

USABLE > MAGNIV

BE READY TO BRAKE INTO PARTS

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