1. 1. ARE WE IN CONTROL OF OUR ONLINE DECISIONS? By Dr. Liraz Margalit Web Psychologist at ClickTale '
2. 2. Gut Feeling and its Role in Decision Making
3. 3. John Ritter Fireman 15 years experience, training as an emergency first responder and paramedic. 37 Years Old Married Father of Two AGE
4. 4. Intuition
5. 5. The Fire was Quiet The Clues The Fire Did Not Respond in the Typical Way The Living Room Temp was Higher than Expected
6. 6. Intuition is how one learns to approach or avoid new situations and interactions based on the emotional memory of past events without having to consciously process them again
7. 7. The Reward Path in Our Brain
8. 8. It is a chemical messenger that helps in the transmission of signals in the brain and other vital areas. It acts on the sympathetic nervous system. Application of dopamine leads to increased heart rate and blood pressure. Dopamine
9. 9. What Do You See?
10. 10. Our brains produce a pleasure- inducing neurochemical, dopamine, when we recognize familiar patterns
11. 11. Which Layout is More Efficient?
12. 12. Version 1 Version 2
13. 13. Version 1 - Vertical Layout Version 2 - Horizontal Layout
14. 14. Average Fold: Vertical vs. Horizontal Layouts Version 1 - Vertical Layout Version 2 Horizontal Layout Average fold Average fold *Average fold: The area that is exposed to the visitors upon landing on the
15. 15. Mouse Move Heatmaps Vertical Layout Horizontal Layout
16. 16. eCommerce Website Vertical Layout Horizontal Layout
17. 17. Dramatic Differences Vertical Layout Horizontal Layout
18. 18. Average Fold: Vertical vs. Horizontal Layouts Version 1 - Vertical Layout Version 2 Horizontal Layout Average fold Average fold *Average fold: The area that is exposed to the visitors upon landing on the
19. 19. To Buy or Not to Buy?
20. 20. The Marshmallow Test
21. 21. The Marshmallow Test
22. 22. The Marshmallow Test
23. 23. Human behavior is not the product of a single process, but rather reflects the interaction of different specialized processes: emotional and rational
24. 24. Added to cart vs didnt add to cart
25. 25. Products with Price vs Products without Price
26. 26. Human behavior is not the product of a single process, but reflects the interaction of different processes: emotional and rational Summary Intuition is how one learns to approach or avoid new situations based on the emotional memory of past events Our brain produces dopamine whenever we recognize familiar patterns
27. 27. THANK YOU