NAVY RECRUITING COMMAND

By

CDR Rob “Big Red” VadnaisNavy Recruiting Command

AVCOT

Navy Recruiting Command Mission & Vision

Vision

The premier recruiting force,

using innovation and technology

to build America’s Navy for

tomorrow.

Mission

Recruit the best men and women

for America’s Navy to accomplish

today’s missions and meet

tomorrow’s challenges.

RECRUITING FORCE 2020 – STRATEGY AND BUSINESS PLAN FOR THE FUTURE

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Andrews served as Commanding Officer of: Boston Military Entrance Processing Station, Boston, Mass., Navy Recruiting District San

Francisco, Calif., and Recruit Training Command (RTC), Great Lakes, Ill. During her tour at RTC she led the training efforts of over 100,000

Sailors for duty in the Fleet and was instrumental in the commissioning of the Navy's only immersive simulator trainer, the USS TRAYER also

known as Battle Stations 21.

Andrews earned a Bachelor of Science Degree in Criminal Justice from Savannah State University, and a Master of Science Degree in

Management from Troy State University. She has been conferred an Honorary Doctorate Degree in Humane Letters from Wilson College in

Chambersburg, Pa. Her military education includes a master's degree in National Security and Strategic Studies from the College of Naval

Command and Staff, Naval War College, Newport, R.I., and she is a graduate of the Armed Forces Staff College, Norfolk, Va. She is

designated as a joint qualified officer.

Andrews' decorations include: the Legion of Merit (three awards); Defense Meritorious Service Medal (two awards); Meritorious Service

Medal; Joint Service Commendation Medal; Navy and Marine Corps Commendation Medal (three awards); Joint Service Achievement Medal,

and various other unit citations.

Commander, Navy Recruiting Command

RDML Annie B. AndrewsRear Adm. Andrews assumed command of Navy Recruiting Command August 29, 2013.

As a Navy Human Resources Officer her assignments have been in the areas of manpower,

personnel, training and education. Andrews began her career at Naval Station Whiting Field,

Milton, Fla., with assignments to Training Air Wing Five, as Assistant Admin Officer, and

Helicopter Training Squadron Eight, as Flight Simulator Coordinator. Her next assignment was at

the Joint Intelligence Center Pacific in Honolulu, Hawaii, as an intelligence analyst. Other

assignments and staff assignments included: Director, Counseling and Assistance Center, Naval

Air Station Keflavik, Iceland; officer-in-charge, Navy Personnel Support Activity Detachments

Subic Bay and Cubi Point, United States Forces Philippines, Republic of the Philippines; branch

head, Deserter Branch/Deserter Apprehension Program (PERS-842), Washington, D.C.; and

chief, Requirements Branch and Joint Manpower Planner, Manpower and Personnel Directorate

Joint Staff, J-1 in Washington, D.C. She served as executive assistant and naval aide to the

Assistant Secretary of the Navy for Manpower and Reserves Affairs in Washington, D.C., and

was a senior fellow on the Chief of Naval Operations Strategic Studies Group (SSG XXX) at the

Naval War College, Newport, R.I. Andrews most recently served as the director of Total Force

Requirements Division (OPNAV N12).

Navy Recruiting Command

2 Regions

26 Districts

1,459 Stations

65 MEPS

1 “NORU”

1 Reserve Unit

2 Regions26 Districts1,459 Stations65 MEPS1 Recruiting School house1 Reserve Unit

(MEPS)

NRD RE-ALIGNMENT REDUCED 237 STATIONS THROUGH FY134

Our FY 13 mission: 44,000 Enlisted ; 4,050 Officer; 3,300 NROTC Applications

The Geography of Navy Recruiting

Key Take-Aways

• Delivering high quality, diverse talent to the Fleet.

• Talent we seek is not just walking in the door.

• Recruiting Force 2020 (RF2020) Strategy realizing

efficiencies and cost avoidance.

• Resource adjustments necessary as economy

recovers.

• Future efficiencies possible “IF” IT investment is

realized.

INVESTMENT IN RECRUITING BUILDS OUR FUTURE NAVY

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RC GENOFF/ PHYSICIAN ARE NRC’s GREATEST CHALLENGES

FY13 Recruiting Mission

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FY12 Goal FY13 Goal Delta

FY13

Accessions % of Goal

Active Enlisted 35,980 36,000 +0.1% 36,510 101.4%

Reserve Enlisted 8,045 8,000 -0.56% 8,169 102.1%

AC General Officer 1,070 1,200 +12.1% 1,155 96.3%

AC Medical Officer 780 900 +15.4% 798 88.7%

RC General Officer 1,420 1,550 +9.15% 1,176 75.2%

RC Medical Officer 405 400 -1.25% 356 75.9%

FY13 NROTC

Applications3,200 3,300 +3.13% 3,935 119%

Two Thirds of Male Target Market Does Not Qualify For Navy Service

66%

35%

5%

8%

18%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Disqualified

Physical &

Medical

Legal

Dependents

Drugs/ Alcohol

16M 17 – 24 Male Target Market

5.3M Qualified for Military Service

850,000 Propensed and Qualified

It is not enough to just recruit those propensed …….

……Navy Recruiters must interest the non-propensed

NON-PRIOR SERVICE MARKET

Source: Lewin Group Study 2007 for disqualifying factors

Sources: W&P Pop Estimates 2009 RMIS

Propensity JAMRS Youth Poll 2009

Mobile Recruiting Initiative (MRI)

Production Recruiters executing mission in .com environment

Mobile computing accessing business application anywhere/anytime

Deploy 4,900 seats 22

Aug 11 – 30 Apr 12

Procured under

NMCI Continuation

of Service Contract

(CoSC)

MRI provides recruiter with

Wi-Fi and 3G connectivity

MRI kit includes

Convertible tablet PC

Portable printer

Scanner and speakers

Roller bag

San Diego, CA

First Mobile Recruiting Devices deployed Aug 2011:

Taking the Sales Force to

Future Sailors

Investment Necessary For Future Efficiencies Back to Presentation

Future of the Navy!

What can you do to help with

recruiting?

• Recruiter Screenings

• Navy Awareness

• Fly Overs

• Support Local Recruiters

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What can you do as an

Executive/Commanding Officer?

• Counsel separating Sailors and Officers on the value of service in the Selected Reserve.

• Be a Navy Ambassador…community service, participate in Veteran’s Day events, visit your college/high school.

• Ensure a thorough special duty screening is completed for any Sailor who will be assigned to recruiting duty.

RECRUITING DUTY SCREENING

Program Background: (MILPERSMAN 1306-964)

• The mission of recruiting is to recruit men and women for enlisted, officer candidate, and officer status in the Regular and Reserve Components of the Navy. It is one of the most demanding billets in the Navy due to the pressures associated with a fast-paced sales environment. Experience has shown that personnel with a strong record of performance in the Fleet and who are at ease discussing navy programs with others have the ability to succeed on recruiting duty.

RECRUITING DUTY SCREENING

Program Background: (MILPERSMAN 1306-964)

• Production recruiters are typically on independent duty and are often stationed in areas far from military installations and associated support facilities. As such, they may be the only

Sailors stationed in areas far from fleet concentration areas.

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RECRUITER SCREENING REQUIREMENTS

Reference: MILPERSMAN Articles 1306-900 & 1306-964.

Recruiters must have

• Valid Drivers License

• Excellent command of the English language

• No alcohol related incidents in 3 years or three within the past five

years

• NAC-LC – “Favorable Adjudication,” i.e., Security Clearance.

• Outstanding appearance, military bearing, and conduct

• Required OBLISERV for normal tour of duty; those with >15 years

must complete a minimum tour prior to transfer to Fleet Reserve

Back to Presentation

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RECRUITER SCREENING REQUIREMENTS

Recruiters must have

• No outstanding Family Advocacy Program cases

• No performance marks below 3.0 (in last 36 months)

• No NJP violations (in last 36 months)

• No significant financial hardships

• Completed a medical screening and be fully qualified for

reenlistment/retention

Appearance

• Within HT/WT Body Fat Standards AT TIME OF TRANSFER

• Passed the last three regularly scheduled Physical Fitness

Assessments (PFA)

• No tattoos contradictory to Navy policy (NAVADMIN 110/06)

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RECRUITER SCREENING REQUIREMENTS

Medical disqualifiers/concerns

• Member – mental health issues aggravated by stress

• Family - Exceptional Family Members require special

consideration

Proper placement through Ultimate Duty Assignment (UDA)

Location near major Military Treatment Facility (MTF) or Fleet

Concentration Area

Screening signed by CMC and CO/XO/OIC/COS

Back to Presentation

BENEFITS OF RECRUITING DUTY

Benefits• SDAP

• Desirable locations

• Recruiting Command Advancement Program

• Special or Supplemental Clothing Monetary Allowance (SSCMA)

Key Take-Aways

• Delivering high quality, diverse talent to the Fleet

AC/RC Medical, RC General Officer are greatest challenge

• Need your assistance in ensuring recruiter

screenings are completed in accordance with

MILPERSMAN

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The End Result…

U.S. Navy Sailor

Questions?

Back Up

Slides

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Web & Social Media Presence

Navy Recruiting Sites www.navy.com

www.navy.com/healthcare

www.navy.com/nuclear

www.navy.com/seals

www.navyreserve.com

www.elnavy.com

www.mynavymyfuture.com

www.navyathletes.com

www.cnrc.navy.mil

Social Networking Sites

www.navyformoms.com

www.facebook.com/navyrecruiting

www.facebook.com/usnavylife

www.facebook.com/navychaplain

www.facebook.com/navycivilengineer

www.facebook.com/NavyHealthcare

www.facebook.com/navyjag

www.facebook.com/NavyNuclear

www.facebook.com/womenredefinednavy

www.facebook.com/navycryptologyandtechnology

www.youtube.com/user/UnitedStatesNavy

www.myspace.com/usnavy

www.twitter.com/navynews

www.flickr.com/photos/unitedstatesnavy

Back to Presentation

NRC Manpower and Resources

MPN, 5,420

RPN, 940

Civilian Personnel, 666

Contract Personnel, 237

MPN, $496.62RPN, $94.16

Civilian Personnel, $45.68

Contract Personnel, $21.93

Recruiting Support (Non-

Mpwr), $66.31

Marketing & Advertising (Non-

Mpwr), $67.08

IT (Non-Mpwr), $17.23

Enlistment Incentives,

$110.58

Total FY 10 Workforce (7,263) Total FY 10 Operating Costs

($919.59M)

Production to Support Ratio

≈ 11 to 1

Reductions through FY12 Marketing & Advertising - 67% Enlisted Incentives - 36% Manpower - 11% IT - 22%

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Production Recruiters 81%

NRD Support6%

NRD Staff 2%

NRC Staff6%

NRD/CRF Management5%