Suranjan Das 1

Automotive

Sector AnalysisSuranjan Das

Managing Contradictions

Suranjan Das 2

Indian Automotive OEM Presence

HyundaiFord MotorsHindustan Motors

Toyota

SkodaTata Motors

FiatMahindra

GM

MarutiHonda

DaimlerChrysler

Daihatsu and Toyota plan for small car plant

No

rth

Wes

tS

ou

th

Nissan

Suranjan Das 3

Automotive (Passenger Car) Growth In India

2010

2009

2008

2007

0 500000 1000000150000020000002500000

1949776

1552703

1549882

1379979

2010

2009

2008

2007

0 100000 200000 300000 400000 500000

446146

335729

218401

198452

2010

2009

2008

2007

0 500000 1000000 1500000 2000000 2500000

2351240

1838593

1777583

1545223

ProductionDomestic Sales

Export Sales

Source: Society of Indian Automotive Manufacturer

27.8%

33%

25.5%

Suranjan Das 4

OEM Growth Rate, Volume and M-Share

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

-200%

0%

200%

400%

600%

800%

1000%

BMW India Pvt Ltd Fiat India Automobiles Pvt Ltd Force Motors Ltd Ford India Pvt LtdGeneral Motors India Pvt Ltd Hindustan Motors Ltd Honda Siel Cars India Ltd Hyundai Motor India LtdInternational Cars & Motors Ltd Mahindra & Mahindra Ltd Mahindra Renault Pvt Ltd Maruti Suzuki India LtdMercedes-Benz India Pvt Ltd SkodaAuto India Pvt Ltd Tata Motors Ltd Toyota Kirloskar Motor Pvt LtdVolkswagen - Audi Volkswagen India Pvt Ltd

Hyundai Tata Motors

Maruti SuzukiUndoubtedly the market leaderWill have to defend the market share

Source: SIAM

Gro

wth

ove

r la

st y

ear

Size of the bubble shows the market share

Ford IndiaHave shown great promise with FigoGrown faster than the rest over last yearTarget would be grow in number

VW IndiaNew entrantNeed to increase market shareAlso improve volume

Suranjan Das 5

OEM Growth Rate, Volume and M-ShareW/O India Big3: Suzuki / Tata / Hyundai

0 10,000 20,000 30,000 40,000 50,000 60,000

-50.0%

0.0%

50.0%

100.0%

150.0%

200.0%

250.0%

300.0%

350.0%

BMW India Pvt Ltd Fiat India Automobiles Pvt Ltd Force Motors Ltd Ford India Pvt LtdGeneral Motors India Pvt Ltd Hindustan Motors Ltd Honda Siel Cars India Ltd International Cars & Motors LtdMahindra & Mahindra Ltd Mahindra Renault Pvt Ltd Mercedes-Benz India Pvt Ltd SkodaAuto India Pvt LtdToyota Kirloskar Motor Pvt Ltd Volkswagen - Audi

Hyundai

Source: SIAM

Gro

wth

ove

r la

st y

ear

Ford

Mahindra

Toyota

GM

Honda

Size of the bubble shows the market share

Fiat

Suranjan Das 6

Indian Auto Segment Analysis

0 100000 200000 300000 400000 500000 600000

-20.00%

30.00%

80.00%

130.00%

180.00%

Size of the bubble shows the Segment Size

A2: Compact (3401-4000mm)Alto, Wagon R, Zen-Estilo, Swift, Ritz, A StarPalio, Fiat 500, Grande PuntoFigoSpark, U-VA, BeatJazzSantro, Getz, i 10, i20MicraFabiaIndicaPolo

A1: (Upto3400)Maruti 800, Nano

A3: Mid-size (4001-4500mm)

A5: Premium (4701-5000 mm)

A4: Executive (4501-4700mm)

A6: Luxury (5001mm & above)

Gro

wth

ove

r 20

09

-10

FY

Ap

ril-J

uly

dat

a

Sales Volume FY 2010-11; April-July dataSource: SIAM

Suranjan Das 7

-50000 0 50000 100000 150000 200000 250000 300000

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

A2: Compact Car Segment Analysis

GMISpark, U-VA, Beat

SuzukiAlto, Wagon R, Zen-Estilo, Swift, Ritz, A Star

HondaJazz

HyundaiSantro, Getz, i10, i20

FiatPalio, Fiat 500, Grande Punto

SkodaAutoFabia

TataMotorsIndica

Size of the bubble shows the Segment Size

Other New Entrants this year areNissan : Micra sold 928 unitsVW: Polo sold 5920 unitsFord: Figp sold 25332 units

Suranjan Das 8

A3: Mid-Size Segment Analysis

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

160.00%

Tata MotorsIndigo

SuzukiSx4

FordIkon, Fiesta

HyundaiVerna, Accent

HMCedia, Lancer

GMAveo

HondaCity

Size of the bubble shows the Segment Size

MRL

Suranjan Das 9

Auto Component IndustryExport & Import

N.America23%

Africa8%

Asia24%

Australia1%

S.America4%

Europe40%

Profile of export• OEM / Tier-1: 80%• Aftermarket: 20%

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-100

1

2

3

4

5

6

7

Export

Import1.2

1.7

2.5 2.7

3.53.8

3.2

1.41.9

2.5

3.6

5.2

6.8

5.9

Export

Import

Suranjan Das 10

Auto Component IndustrySize & Product Range

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-100.0

5.0

10.0

15.0

20.0

25.0

6.7

8.7

12.0

15.0

18.0 18.419.2

(US$ Billion)

Source: MOHI Automotive Mission Plan (AMP)

Engine Parts31%

Drive Transmission & Steering Parts

19% Body & Chassis12%

Suspension & Braking Parts12%

Equipments10%

Electrical Parts9%

Others7%

Suranjan Das 11

Thanks for viewing this presentation

The author can be contacted at das_suranjan@yahoo.com