austria connect australia / new zealand sydney, …...• upsell and cross-channel marketing •...
TRANSCRIPT
SYDNEY, CUSTOMS HOUSE
THURSDAY 22.03.2018 – FRIDAY 23.03.2018
AUSTRIA CONNECT – AUSTRALIA / NEW ZEALAND
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Austria in Australia –Key Activities and Industries
Karl Hartleb,Austrian Trade Commissioner
AUSTRIA CONNECT – Australia / New Zealand
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Technology, Innovation and R&D in Australia
Jens Goenneman,Managing Director / Advanced Manufacturing Growth Centre
Anto Komarica,Vice President Solution Consulting / Kapsch TrafficCom
Australia
KJ Pittl,Strategic Cloud Engineer / Google Australia
Monica Wulff,CEO and Co-founder / Startup Muster
AUSTRIA CONNECT – Australia / New Zealand
6
TRANSFORMING AUSTRALIAN MANUFACTURING
DR JENS GOENNEMANN
MANAGING DIRECTOR
ADVANCED MANUFACTURING GROWTH CENTRE
www.amgc.org.au
7
GROWTH IN MANUFACTURING = COMPETING ON VALUE
8
COMPETING ON VALUE = MASTERING COMPLEXITY
Hausmann, R., & Hidalgo, C.A. (2014) The atlas of economic complexity: Mapping paths to prosperity. MIT Press
9
THE INTENT OF INDUSTRY POLICY IS SHIFTING
Sector
Market
Activity
Policy
Transforming Facilitating
Directing Enabling
10
MANUFACTURING IS MORE THAN PRODUCTION
Source: Curve adapted from: ‘Interconnected economies benefitting from global value chains’, OECD 2013
11
MANUFACTURERS MUST ADOPT ADVANCED CHARACTERISTICS
12
WE DRIVE INDUSTRY-LED TRANSFORMATION…
13
TRANSFORMING AUSTRALIAN MANUFACTURING
DR JENS GOENNEMANN
MANAGING DIRECTOR
ADVANCED MANUFACTURING GROWTH CENTRE
www.amgc.org.au
Technology, Innovation and R&D in Australia
Jens Goenneman,Managing Director / Advanced Manufacturing Growth Centre
Anto Komarica,Vice President Solution Consulting / Kapsch TrafficCom
Australia
KJ Pittl,Strategic Cloud Engineer / Google Australia
Monica Wulff,CEO and Co-founder / Startup Muster
AUSTRIA CONNECT – Australia / New Zealand
Real-world Machine Learning
with TensorFlow and Cloud ML
Cloud-based ML solutions in Action
The Buzz Words
AI, ML and Neural Network
Neural NetworkA type of algorithm in machine learning
Artificial IntelligenceThe science of making things smart
Machine LearningBuilding machines that can learn
2nd generation
Tensor Processing Unit
ASIC for TensorFlow
Designed by Google
180 Tflops / chip
11.5 Pflops / pod
Machine Learning use cases at Google
SearchSearch ranking
Speech recognition
AndroidKeyboard & speech input
GmailSmart reply
Spam classification
DriveIntelligence in Apps
ChromeSearch by image
AssistantSmart connections
across products
MapsParsing local search
TranslateText, graphic and speech
translation
CardboardSmart stitching
PhotosPhotos search
Google Photos
“boats”
Smart reply
in Inbox
12%of all responses
sent on mobile
Google Translate
Recent Translate improvements
Perfect translation
Human
Neural (GNMT)
Phrase-based (PBMT)
English>
Spanish
English>
French
English>
Chinese
Spanish>
English
French>
Spanish
Chinese>
Spanish
Translation model
Tra
ns
lati
on
qu
alit
y
old: PBMT
new: GNMT
Google DC OpsApplying ML lead to 40% reduction
in cooling energy in Google
datacenters.
Deep Learning growth at Google
2012 2013 2014 2015 2016
Framework GitHub Star Count
TensorFlow 45581
scikit-learn 16423
Caffe 15882
CNTK 9540
MXNet 8226
Torch 6344
Theano 5647
2010
2013 20152014 2016 2017
12500
25000
37500
50000
0
ML in the real-world
Real-world use case of
TensorFlow and ML Engine
Music for Everyone
75M+ Users
2B+ Playlists
30M+ Songs
Data is the center
of the Spotify
music experience
With Google, data
teams get big data
insights in minutes
versus hours
labs.spotify.com
Trawl Long Line Purse Seine
Ulrich Karlowski 2008_Marine PhotobankChris Howell, ShipspotterIvonne Pellworm Marinephotobank
Taxi demand forecast
with machine learning
AI Taxi
Uses ML to continuously improve
quality of baby food
Good for baby food
or not?
Improves user experience of
the royalty program with AI
Tracking millions of
users with the bottle cap
>$10K: 0.1%
$100s - $1000s: 7-10%
No accident: ~90%
Source: AXA
AXA: finding “large loss” car accidents
About 7% - 10% of insured drivers cause a car
accident every year
0.1% of all car accidents require insurance
payment over $10K
Predict if a driver may cause a large loss case
during the insurance period
Proprietary & Confidential
AUCNET: Real-time car auction
5M cars, 30K car dealers
20 images per each car
Labeling takes 15 mins
● Identifying parts and
car make
Inception v3 + Transfer Learning
200 images per car model, 150K images total
ML Engine: increased training performance for 86X faster
Operation time reduced from 15 min to 3 min
Car Image Classifier with TensorFlow/ML Engine
• Predictive maintenance, condition monitoring• Warranty reserve estimation• Propensity to buy• Demand forecasting• Process optimization• Telematics
• Predictive inventory planning• Recommendation engines• Upsell and cross-channel marketing• Market segmentation and targeting• Customer ROI and lifetime value
• Alerts and diagnostics from real-time patient data• Disease identification and risk stratification• Patient triage optimization• Proactive health management• Healthcare provider sentiment analysis
• Risk analytics and regulation• Customer Segmentation• Cross-selling and up-selling• Sales and marketing campaign management• Credit worthiness evaluation
Manufacturing
RetailHealth Care & Life Sciences
Financial Services
cloud.google.comfor more info and demo
Thank You!
Technology, Innovation and R&D in Australia
Jens Goenneman,Managing Director / Advanced Manufacturing Growth Centre
Anto Komarica,Vice President Solution Consulting / Kapsch TrafficCom
Australia
KJ Pittl,Strategic Cloud Engineer / Google Australia
Monica Wulff,CEO and Co-founder / Startup Muster
AUSTRIA CONNECT – Australia / New Zealand
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Coffee BreakSydney, Customs House
AUSTRIA CONNECT – Australia / New Zealand
~30 Minutes
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Getting to the Customer:The Logistics of the
Australian MarketImport, Domestic Airfreight, Warehousing, Supply Chain
Management and E-Commerce
Ron Köhler,CEO / Schenker Australia
Brett Ambrose,Managing Director / Blum Australia
Prof. Rico Merkert,Professor and Chair in Transport and Supply Chain Management / Institute of Transport and Logistics
Studies, University of Sydney
AUSTRIA CONNECT – Australia / New Zealand
DB Schenker at Advantage Austria
Schenker Australia | Ron Koehler | March 2018
49
Our Mindset | The path to excellence
People | Successful as a team
Strategy and Outlook | Making it happen
DB Schenker has an integrated network with its
own IT systems, traffic management, transport
equipment and terminal facilities
DB Schenker is one of the largest global companies
in the world for land, ocean, and airfreight as well
as logistics solutions, and has 720 terminals
throughout Europe
DBSCHENKER was founded
Represents transportation and
logistics activities of Deutsche Bahn
LOCATIONS in all of the world’s
most important economic regions
and well equipped with network
partners
BILLION IN 2014.
Approximately 52% of the DB
Group’s revenues
1872 EUR 20.3
> 130> 2,000
> 95,000
COUNTRIES
EMPLOYEES worldwide
DB Schenker
Footprint - Globally
DB Schenker delivers – across the regionBoth in terms of quality and quantity
96,000 tair freight volume
304,000 TEUsocean freight volume
9 mil. land transport
consignments
(8.3 mil. tons in volume)
60 cross docking stations
Czech Republic
Austria
Slovakia
Hungary
SloveniaCroatia
Bosnia &
Herzegovina
Romania
Serbia
Albania
Greece
Bulgaria
Turkey
Cyprus
Moldova
534,000 m2
warehouse area
Over 10.000 km rail road network
Macedonia
Montenegro Kosovo
50
CZ
HU
SK
SI
HR
DB Schenker AustriaThe connection with South East Europe
Overview Details
2,000 employees
12 offices
1872 founded in Vienna
141,631 m2of warehouse space
Located in the heart of South East
Europe.
Founded over 140 years ago in Vienna, DB Schenker in Austria has nearly 2000
employees spread over 14 offices today. It is closely involved in the European and
worldwide network. Because of its central position DB Schenker in Austria can
provide customers operating in many different sectors.
Roethis
Innsbruck
Kufstein
Lienz
Klagenfurt
Graz
Salzburg
Bad Ischl
St. PoeltenLinz
RiedVienna
51
52
DB Schenker Logistics has the world's leading
transport and logistics network
DB Schenker's worldwide network
Land transport
No. 1 in Europe
95.3 m shipments in 2017
Air freight
No. 2 in the world
1.1 m tons in 2017
Ocean freight
No. 3 in the world
1.9 m TEU in 2017
Contract logistics/SCM
No. 5 in the world
6.0 million m2 warehousing
space in 2017
Own sites
Partners
DB Mobility Logistics AG, Transport and Logistics division52
Schenker Australia/New Zealand
Plus 1 office in Darwin
Sydney Melbourne Brisbane Adelaide Perth Canberra Auckland
Employees 650 212 130 18 83 2 95
Warehouse
Space
180,000
sqm
72,000
sqm
37,500
sqm
4,250
sqm
12,000
sqm
600
sqm
9,500
sqm
Facilities 10 4 3 2 1 1 3
Staff: 1,190
Warehouse: 315,850 sqm
Import / Export Commodities
54
Distribution of Import Containers
55
Over 80% of import containers
through Port Botany are
delivered within a 40 Kilometre
radius of the Port
Distribution of Import Containers
56
And this will remain
over the next 30 years
Container Truck Types – Port Botany
57
NSW Air Freight
It is estimated that unconstrained demand for AF tonnage would quadruple between 2010 & 2060
58
Domestic Landscape
Addressable Domestic Express AU Market Estimated $4.2 billion
Concentrated on east coast and transported by road.
Melbourne, Brisbane and Sydney represent approx. 78% of total.
Dominated by 4 key players: Toll, TNT, Australia Post & Startrack
Express (STE)
They form 85% of the national express market.
STE & Toll dominate the “overnight air market” on the back of having
their own aircraft fleet.
59
DB Schenker e-commerce
Small parcels and large items
Business hours and after hours
SMS and email pre-alerts
Re-deliveries
Authority to Leave
Parcel drop points
Same day Metro – 2 hr. 4 hr.
Real-time visibility
Flexible pricing options
DB Schenker current solution
60
DB Schenker e-commerce – last mile delivery options
FutureCurrent
20
Parcel lockers
Shared drops PUDO networks
Home lockers
2-sided market places – hypa local networks
Airborne drones
Autonomous guided vehicles
Augmented reality
Car boot drop off
Thank you
Getting to the Customer:The Logistics of the
Australian MarketImport, Domestic Airfreight, Warehousing, Supply Chain
Management and E-Commerce
Ron Köhler,CEO / Schenker Australia
Brett Ambrose,Managing Director / Blum Australia
Prof. Rico Merkert,Professor and Chair in Transport and Supply Chain Management / Institute of Transport and Logistics
Studies, University of Sydney
AUSTRIA CONNECT – Australia / New Zealand
Getting to the Customer:The Logistics of the
Australian MarketImport, Domestic Airfreight, Warehousing, Supply Chain
Management and E-Commerce
Ron Köhler,CEO / Schenker Australia
Brett Ambrose,Managing Director / Blum Australia
Prof. Rico Merkert,Professor and Chair in Transport and Supply Chain Management / Institute of Transport and Logistics
Studies, University of Sydney
AUSTRIA CONNECT – Australia / New Zealand
The University of Sydney Page 69Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Challenges to domestic air
freight in Australia
Prof Rico Merkert
Institute of Transport and Logistics Studies
THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL
Austria Connect – Australia / New Zealand Conference
Sydney, Australia, 22-23 March 2018
Based on: Alexander D and Merkert R (2017). Challenges to domestic air freight in Australia: Evaluating air traffic markets with
gravity modelling, Journal of Air Transport Management, 61, 41-52.
Evaluating air traffic markets with gravity modelling
The University of Sydney Page 70Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Background
Australian domestic freight task
– 6th largest landmass by country
– Ranked 2nd by GDP/capita of G20
– 24.13 million inhabitants, 5 large cities + lots of regions
– E-commerce and perishable freight = 2 key trends
– 737.9bn tkm across all modes
– Freight task in NSW=$200bn p.a. and to double over next 40years (TfNSW, 2017)
– Transport can account for 30% of final cost of commodities
The University of Sydney Page 71Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Background #2: AUS top ten imports &exports (A$m, 2016/17)
Source: DFAT, 2017
The University of Sydney Page 72Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Background #3
Domestic Air freight specifics
– SYD-MEL, SYD-BNE routes heavy passenger/aircraft movements
– Air now being second most dominant mode of transport
– Airline duopoly- Qantas/Jetstar, Virgin/Tiger
– Tonne-km 2016- 0.3 billion less than 0.1% of total non-bulk, 0% of bulk
– Tonnage 2017=186,881, 2013=182,738, 1984=169,537
– Stronger growth of international air freight (e.g. MEL +17%; surprisingly bi-directionally)
The University of Sydney Page 73Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Components of our gravity model
Attraction factors of trade– Population
– GDP, GDP/capita
– Disposable Income
– Consumer tastes? Culture? Language?
Impediment factors– Distance (and “distance decay”)
– Time
– Cost (is it correlated to distance?)
– Others?
The University of Sydney Page 74Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Rationalisation of our gravity model (1)
The University of Sydney Page 75Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Rationalisation of our gravity model (2)
The University of Sydney Page 76Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Discussion of the results
– Distance is a significant impediment in one model for air freight BUT substitution effect (price premium + time) between road and air services all routes to Perth comp. advantage for air
– GRP of origin significant positive impact on air freight
– Trade factors such as unemployment and availability of skilled technicians, machine workers, drivers, trades people significant for both origin & destination
– Components of air freight supply (e.g. ATM) not significant (plausible, LF=18%)
– Short haul (e.g. SYD-CBR) air freight simply not competitive
– Will this change with new technology(i.e. UAVs)?
The University of Sydney Page 77Merkert and Alexander (2018) Challenges to domestic air freight in Australia
Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018
Q&A
Thank you very much for your attention !!!
PROF RICO MERKERT PHD FHEA
Editor in Chief Journal of Air Transport Management
Institute of Transport and Logistics Studies
THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL
Rm 209, Building H73
The University of Sydney NSW 2006
Street Address: 378 Abercrombie St, Darlington NSW 2008
T +61 2 911 41883 | M +61 4 68784439
W sydney.edu.au/business/itls
ERA Rank 5 (Transportation and Freight Services)
Join the ITLS group on LinkedIn
Getting to the Customer:The Logistics of the
Australian MarketImport, Domestic Airfreight, Warehousing, Supply Chain
Management and E-Commerce
Ron Köhler,CEO / Schenker Australia
Brett Ambrose,Managing Director / Blum Australia
Prof. Rico Merkert,Professor and Chair in Transport and Supply Chain Management / Institute of Transport and Logistics
Studies, University of Sydney
AUSTRIA CONNECT – Australia / New Zealand
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Workshop: Waltzing the KangarooThe Cultural Challenges and Joys of Austro-Australian Cooperation
Volker Latus,Director / Involve International
Astrid Mulholland-Licht,Director / Austrian National Tourist Office
Eugene Cora,Director Business Development / Ardexa
AUSTRIA CONNECT – Australia / New Zealand
–
“Waltzing the kangaroo“
The cultural challenges and joys of
Austro-Australian cooperation
Volker Latus, Involve International
Astrid Mulholland-Licht, Austrian National Tourist Office
Eugene Cora, Ardexa
Business Culture ProfileAuthority, status and hierarchy
Austria• Structured hierarchy,
although accessible
• Respect of authority
• Quite formal
• Status through ascriptions
(Personal titles, education,
position, seniority, class,
family)
Australia• Accessible hierarchy
• Low respect of authority
(Tall poppy syndrome)
• Rather informal
• Status through
achievements
Business Culture ProfileIndividualism
Austria• Less individualistic
• Individual identity shaped
by the organisation
• Both individual and
collective decision making
• Less personalisation
Australia• Strong individual
responsibility and
accountability
• Organisational identity
shaped by individual
• Individual decision making
• Success and failure
personalised
• Rather risk averse
Business Culture ProfileAttitude to uncertainty
Austria• Higher uncertainty
avoidance
• Need for rules, structure,
details and planning
• Rather long term
orientation
• High loyalty to decisions
and plans
Australia• Low uncertainty avoidance
• Less need for rules, details
and planning
• Short term orientation
• High flexibility, low loyalty to
yesterday’s actions
Business Culture ProfileTask/rules versus relationships
Austria• Concerned with a set task
or objective
• Hold on to standards (law,
norms, rules, agenda, …)
• More emphasis on work
and duty than on
relationships
• Task/rules > relationships
Australia• Prefer to do business with
people they know
• Obligations to relationships
• Flexible regarding tasks
and rules
• Development of trust and
partnership may preside
over business matters
Business Culture ProfileBusiness/work versus private life
Austria• Business and private life
generally separated
• Expectations of protection
of privacy
• Access to specific areas
only
• Communication includes
only selected non-work
topics
Australia• Business and private life
can well overlap
• Expectations of
relationships outside work
• Access to multiple areas
of life
• Communication includes
private matters
Three Don’ts when doing
business with …
Austria
• take shortcuts or be too
pragmatic
• beat around the bush
• discuss private things or
ask personal questions too
early
Australia
• overload with information
and formalities
• go too straight to business
• over-assert your (high)
status
Three Dos when doing
business with …
Austria
• Be on time and come
prepared/informed
• Be specific rather than
generic
• Promise = deliver
Australia
• Plan time to build
relationships
• Talk to the decision maker
• Provide references and
back-up data
Three things Austrians and
Australians share
• Time outdoors
• Socialising with friends
• Sharing a drink or two!
Prost! Cheers!
Workshop: Waltzing the KangarooThe Cultural Challenges and Joys of Austro-Australian Cooperation
Volker Latus,Director / Involve International
Astrid Mulholland-Licht,Director / Austrian National Tourist Office
Eugene Cora,Director Business Development / Ardexa
AUSTRIA CONNECT – Australia / New Zealand
–
AUSTRIA CONNECT –Australia / New Zealand
Sydney, Customs House
Friday, 23 March 2018
Aussie Style BBQ & Lawn BowlingThe Greens – North Sydney Bowling Club50 Ridge Street, North Sydney NSW 2060
Departure by bus to North Sydney Bowling Club
Vielen Dank
für Ihre Aufmerksamkeit