The Benefits & Tools Of Upsell Marketing

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After You Read This Report…You’ll Have A

Better Understanding Of The Benefits And Tools

Of Upsell Marketing

To get access to techniques and in-depth information for implementing

highly successful upsell marketing strategies into your business - I

invite you to take advantage of this available resource.

Upsell Profit Tactics

If you want to hit the ground

running and begin implementing

Upsell strategies into your business

today, then you need to get your

hands on a copy of my brand new

44-page guide: "Upsell Profit

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Benefits & Tools Of

Upsell Marketing

About the author

Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed

for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik

ultimately sold that business to a larger international media company.

After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik

realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching

to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never

know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands

more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports

with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".

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Upsell Benefits

In the world of offline retail sales, “upselling” is a given. Not doing it

would be considered rather like taking your car out when the gas tank

is on empty – and not bothering to visit a gas station because you’re

hazily leaving the question of whether or not you get there and back

safely to chance.

So why, then, do a surprisingly large number of internet marketers

practice only a token smattering of upselling techniques?

And why don’t some bother to practice upselling at all?

This usually occurs for one of 2 reasons:

The more experienced marketer is taking upsells for granted,

thinking of them as “just” an extra sales opportunity

The marketer who doesn’t upsell is brand new to

entrepreneurship, having come straight from a “traditional” job.

He or she doesn’t know a thing about them

Of the two groups, the former is by far in the most danger of losing

real profits over a lifetime sales career. A new marketer will jump on

the Upseller bandwagon the moment he or she has caught on to what

upsells are and how to do them. And very often, new marketers

will take the time to learn the correct way to apply these upselling

techniques.

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A marketer with some experience will often fall into the bad habit of

“copying” successful marketers whose offers he or she regularly

receives. This translates into shoving the odd affiliate link (or – worse

– lots of affiliate links) on every site page, list email or sales letter –

without proper research, thought or attention to all the nuances.

But in spite of all those “Automatic Income – Work Only 3 Hours A

Week Like Me!” ads you see, online marketing is exactly like any other

trade in life: You have to know what you’re doing, and why, before

you can reap the biggest rewards – or even make a modest profit!

And if you don’t bother to learn what you should be doing for success

and how to do it, you can actually inflict permanent harm on your

business.

Why Should You Upsell?

If you were a fairly new woodworker, you wouldn’t just grab a piece of

sandpaper and energetically start scraping away with it on that $1000

piece of rare Palo Morado “purpleheart” wood. You’d be checking with

the boss, or anxiously searching online information, for the right

sanding technique and sandpaper grain mil count, in order to do the

best work (and the least damage) to your piece of priceless,

irreplaceable rare wood.

You’d make sure you knew its specific gravity was a dense .77 before

you ever put it on a lathe; and you’d check to see if you could use a

carbide cutter – and which sort would give you the best results.

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It’s exactly the same with your internet marketing business. Do you

want to be the master craftsman who deals in rare wood, perfectly

finished (re-selling the valuable scraps to eager wood sculptors) – or

do you want to be the “woodworker” who slaps up a couple of sheets

of plywood, covers them with cheap veneer, and throws all the scraps

in the garbage? (You can bet your life no one would bother buying

from him again!)

Worse, would you want to be the master craftsman who does a

flawless job, sells his product for less than he invested in creating it –

and didn’t even think of making double his sales amount by selling

those scraps of wood to the right people?

Upselling is knowing how to generate multiple sales out of one

single opportunity. It’s selling our customers the main big ticket

item – and then knowing how (and when) to offer them irresistible

extras and/or impulse buys (the “candy bar” or magazine at the

checkout counter).

But way more than that, upselling is using every opportunity to add

genuine value to a sale by providing items or services that enhance

the customer experience by giving your customers what they

need for satisfaction and success.

Upselling is an art. And it’s one every salesman should master.

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Benefits For The Internet Marketer

The benefits to internet marketers can be significant. Done properly

and skilfully, upsells and cross sells can:

Increase sales

Increase profits

Increase online status and visibility – especially when sales

offers find you paired with more experienced and respected

marketers

Increase customer loyalty and trust

Provide added value to customers

Increase “Wow” factor in customer service

Develop customer relationship “real estate”

Benefits For Your Customer

The best upsells should be, if anything, of greater value to your

customer than to you. This type of upsell:

Solves a customer problem

Provides a much-needed key for making good products work

even more easily

Enhances the value and usability of your main-item product

Makes the customer feel appreciated, important and respected

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Makes them feel as if they’ve found THE “go-to” guy for their

particular area of interest

Tools You Will Need To Create Superior Upsells

One of your best tools should be a thorough knowledge of all the

ways and means to create the best upsell offer for your product or

service – one that shows your customer clearly how much better life

will be if he or she chooses to add your upsell option to their

purchase.

These include a knowledge of the following…

Positioning

You will need to be a master at positioning your upsell. If you were in

a store, and a customer came to you looking to buy a printer, you

wouldn’t break off in the middle of showing him the nifty features on

that Canon IP3300 to try to upsell him a 3-pack of colored ink for it,

would you?

There’s a place and a time in retail to position that upsell. So it is in

online internet marketing, too.

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For example, 2 of the best psychological key moments to position

upsells:

At the “checkout counter” – i.e. on your checkout page.

Example: Just as your customer is about to hit the purchase

button for your Premium WordPress Theme, she sees a

checkbox, and sentence beside it saying “Do you want to

upgrade to a multiple license, for unlimited use on your own

sites for only $129.95?”

And then another checkbox with: “Do you want to upgrade now

to a reseller license at $179.95, so you can use

MyPremiumTheme on all your customers sites too?”

As a seemingly casual “tag on” or “afterthought” upsell. (The key

to this one is making it feel natural, and not forced.)

Example: In the P.S. of your subscriber list email about

copywriting mistakes, you add a simple line, “By the way, I

cover this in more detail in Chapter 5 of my new book, “The

Instant Copywriter – Just Add Water And Grow”.

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Sales Psychology

Knowing all the different motivations and reasons that people buy is

a “must” for any internet marketer – whether you’re talking about

upsells or regular sales. You will need to know about:

“Fear based” sales

“Need based” sales

What motivates your particular customer (Is it social status? A

need for more free time? Need for better health? Et cetera…)

What “triggers” work in selling to women

What “triggers work better in selling to men

What tactics don’t work at all – and can actually harm your

sales

(And a whole host more factors to consider!)

Applications And Software

A more concrete “tool” you might use, in conjunction with your use of

sales psychology and positioning?

Your actual Shopping Cart.

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Example: Some of the best shopping carts allow you to an

option right at checkout point to position your “checkout

counter” impulse buy upsell. (“Before you check out, have you

considered adding the accompanying mini pocket version of

“MyUltraCoolTravelGuide Handy Foreign Phrases” to slip into

your pocket on the plane? Only $4.95 extra…”)

Example: Last minute “decide now or lose your chance!”

bonus buys and offers. (“Buy 2 or more copies of

“MyUltraCoolTravelGuide” and qualify instantly for FREE

SHIPPING, anywhere within the U.S. or Canada!”)

Example: Positioning affiliate offers. (“If you like travel,

you’ll LOVE “101 Save Oodles Of Cash Travel Tips” by Monica

Doogood! YES! Add this item now for only $7.95”)

Example: The ability to handle coupons. (“Enter your coupon

code or discount in the box for this one time only chance to

receive your bonus copy of Volume 2 at HALF PRICE!”

There are also lots of offline tactics you can use also, to increase

revenue from your upsell offers (budget clues, past customer purchase

patterns, related products, etc.) And of course, there is are some

simple “must have” components you will need on all your main sites –

sign up forms!

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Freebies

A great way to get subscribers to opt in to your list is to offer a

freebie, using a sign up form. Can a freebie be used to generate

upsells? Absolutely!

Once your new subscriber has swapped their email address (and

permission for you to contact them – essential under the North

American Can Spam Act) – you can legitimately not only email them

new offers and suggestions, but you can include an upsell for your

main product right on your “Thank You” or confirmation page:

Thank you for downloading “MyHandyProductGuide Short Tips And

Tricks”. And as a further gesture of my gratitude that you took the

time to check it out, I’m offering the first 100 subscribers a chance to

purchase “MyHandyProductGuide” right now – at HALF PRICE! (Just

keep this page open, scan through my “Short Tips And Tricks”, and

click YES! if you think you’d love to take advantage of this offer.”

Cross Selling

We mentioned “cross sells” earlier. What are they?

A “cross sell” is nothing more than a related product you can offer

your customer in addition to your main product or service. In online

marketing, these are usually affiliate products.

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A Final Thought

No matter what tools you employ, the best upsells are ones that make

money for you and save money (or time, or trouble) for your

customers.

Your upsell should be the most shrewdly tested and planned upsell it

can be. As a dedicated internet marketer, hopefully you have enjoyed

adventuring vicariously through your customer’s minds, so that you

were able to bring him the very item he needed the most – one that

he (and possibly you too, initially) would never have normally even

considered.

You see, upselling isn’t about making a few extra bucks.

It’s about making the most of every opportunity.

Wait! Before You Go, Scroll Down. . .

The Benefits & Tools Of Upsell Marketing

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Upsell Profit Tactics

If you want to hit the ground running and begin implementing Upsell

strategies into your business today, then you need to get your hands

on a copy of my brand new 44-page guide: "Upsell Profit Tactics!"

You‟ll discover:

- The best time to plan an upsell

- The perfect moment to offer one

- The crucial time to trigger an “impulse

buy”

- Buying signals - and how to catch them

when you can't see your customer face to

face

- Selling styles - and knowing which one is

right for you - and which works best in a

particular situation

- Adapting offline retail sales techniques to create valid internet marketing upsell

opportunities

- How to make it easy for your customers to choose to click on your upsell link

- The 3 benefits of targeted upsells that every customer will love

- The 4 lasting benefits a single upsell can easily bring you

- 2 helpful options that will save your customer money - while lining your pockets

- 7 secrets of getting to know your customers inside out

- The single most powerfully growing hidden market you may be missing out on

- 6 ways to spot a premium upsell opportunity

- 7 "advanced" techniques that can turn you into an upsell guru

- "Hot" Buttons - and how to find them every time

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- The single most fatal advantage to unwittingly discard

- What you need to know about the Can Spam Act

- When cross selling is actually illegal - and how to protect yourself from unwittingly

being involved

- The secret techniques you can learn and adapt that Call Centers spent millions to

develop

- The difference between up selling and cross selling

- The secret of really giving your customer a choice

- What doesn't work when selling to men

- What doesn‟t work when selling to women

Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics

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Success Strategies for Marketing Your Online Business

Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report,

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„

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Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way

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