augmented reality - nag · using lean development to provide a sound ... workshop. pres. use cases...
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© 2019 TWNKLS | confidential
Technology to drive the digital transformation.AR in your value chain
by PTC / TWNKLSJuly 2nd 2019
Gerben HarmsenPTC SVP Augmented Reality
PTC Acquires TWNKLS to Help Customers Deploy and Adopt Augmented Reality
PTC recently acquired Netherlands-based TWNKLS, a specialized AR company that develops tailor-made AR applications and experiences and provides AR services to solve the specific challenges faced by enterprise companies. The acquisition of TWNKLS will accelerate PTC’s AR strategy as well as enable customers to realize faster time-to-value. With expertise in Vuforia, a world-class creative staff, and experience implementing enterprise AR solutions, the award-winning TWNKLS will help strengthen and expand PTC’s industrial AR offerings to more effectively meet the needs of its customer base.
PTC Acquires TWNKLS to realize faster time-to-value
EMPOWER YOUR OPERATOR
Learn | Operate | Maintain | Assist | Sell
Blended Learning to train Mechanics
Lamborghini Academy
Training with Digital TWINReconnaissance vehicle
Heerema Marine ContractorsUnmanned positioning top sites on jackets
Expert CaptureAuthor and publish AR content quickly
for frontline workers
Remote AssistanceAR-driven collaboration and remote assistance
Reality is often cruel
Philosophy
Innovation by co-creation Dream big, start small User-centered design
Business Apply design thinking to set and validate a solid use case
TechnologyUsing lean development to provide a sound technological basis
UserHuman centered design ensures usability and acceptance
Organization Using co-creation to generating support, accountability, resources from stakeholders
Process DNA
Inspire
Discovery
workshop.
Pres. use cases
Viability
prioritization
Choice (ICE)
Specify
Specification workshop
List of the required
AR development
capabilities and user
and tech requirements
Prototype
MVP/POC/POT
Limited amount of
most essential
capabilities. A
demonstrator
Build
MVP/POC/POT
V2.0
Extended amount
op functionalities
How to start with AR
