Copyright © Richard Murphy 2007 1

Relating to Your AudienceAudience Analysis

Captive participantsVoluntary participants

Copyright © Richard Murphy 2007

2

Demographics

Age

Sex

Culture

Education

Occupation

Religion

Race

Geographic Origins

Group Membership

Other factors?

10Copyright © Richard Murphy 2007

Other factors…

Copyright © Richard Murphy 2007 11

Problems with Demographics

Copyright © Richard Murphy 2007 12

Psychological Analysis Size of Audience

Physical Setting

Knowledge Level

Relationship to Speaker

Attitudes and Values Related to Topic

Attitudes Related to the Situation

13

Interviews

Surveys

Ethnography

How might you adapt your current

informative speech topic to this audience ?