Product & Audience Analysis REBEKAH WARD

NME

Case Study: NME Target Audience:

73% of the audience are Male.

Female 27

The average age being approximately 23

Working full time: 48%

Working part time: 7%

Still studying: 37%

Circulation: 64,033

Readership: 411,000

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Schedule & Formatting A new issue of NME is

produced weekly.

It is sold for £2.40

There are between 55-70 pages. It varies by each issue.

This magazine is in colour and made up of; Articles, Photography, Reviews, New Albums, Alternative Chart Lists, Interviews, Adverts and Posters.

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Reviews

This provides information regarding newmusic and opinions of the album quality.

It also links the reader to another fan.

It is made up of a rate out of 10, A releasedate and summary of opinions and quotesabout the album.

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Chart Lists This gives information

about what are the most popular songs listened to at that time.

It also gives readers and idea of In v out. To keep up with other fans.

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Interviews

Fans want to connect with their favourite artists and want inside information about them. They can learn about them more and find out the making of new music of famous stars/role models.

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Posters The readers will buy this

not only to read but to expect posters of their favourite artists to hang up and make their walls interesting to look at.

Even the front cover can be used as a poster.

It also helps identity. It creates space for themselves. To become more wellknown.

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Photography They need to

take their own photography to put in their magazines to make the artists look good. Either next to their article or for a general poster.

Reflecting their star image.

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Language The authors of NME magazine

use language that appeals to youth audience, yet still quite educated.

Quirky yet still legitimate information.

This helps the reader engage in the large amount of texts they provide. Use of rhetorical questions and humour involves the reader in what they want to read about.

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