atronics expo - local area social media social media marketing
Post on 17-Oct-2014
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Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.TRANSCRIPT
LOCAL AREA SOCIAL MEDIA MARKETING
@SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial
DAVIDS’ SLINGING LOCALLY SOCIALLY!
Malcolm Gladwell: The unheard story of David and Goliath
Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8
Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm
PERSONAL BRAND
Social Media Consultant Local Trader
Marketing Partner Innovation Partner
LINKEDIN PERSONAL & COMPANY PROFILES
WEB & SOCIAL MEDIA MARKETING STRATEGY
YOU &
YOUR BUSINESS
DAVID
YOUR INDUSTRY
& PARTNERS
YOUR PROSPECT
S & CLIENTS
YOUR RIVALS
GOLIATH
VS.
YOUR WEBSITE
ONLINE / SEARCH
incl. GOOGLE, PPC, SEO
SOCIAL MEDIA
BUSINESS, BRAND AND THE MARKETING HOUSE
Target Audience
Problems Solved
Action You’d Like Them To Take?
Your Unique Solution
Proof You’re Unique
Traditional Communications
Web, Online & Social Communications
Brand Personality & Promise Tagline
Creative Theme
A.I.D.A
WEB SOCIAL PROOFING THE MARKETING NETWORK
WEB SOCIAL PROOFING ATRONICS CONSULTING
WEB SOCIAL PROOFING MELBOURNE TIGERS
WEB SOCIAL PROOFING ALLA’S MUSIC STUDIO
FACEBOOK PAGES “PARETO PRINCIPLE”
FACEBOOK ADVERTISING TARGETED LIKES
TARGETED LIKES ATRONICS CONSULTING
TARGETED LIKES MELBOURNE TIGERS
TARGETED LIKES ALLA’S MUSIC STUDIO
‘ORGANIC’ & PROMOTED FACEBOOK POSTS
TARGETED POSTS ATRONICS CONSULTING
TARGETED POSTS MELBOURNE TIGERS
TARGETED POSTS ALLA’S MUSIC STUDIO
WEEKLY INSIGHTS ATRONICS CONSULTING
WEEKLY INSIGHTS MELBOURNE TIGERS
WEEKLY INSIGHTS ALLA’S MUSIC STUDIO
MelbTigersHQ
1 5 13 33 42 43
7
54 CA
9 12 DD SH TM
15 24
GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
TWITTER, GOOGLE+, YOUTUBE AND SO ON
// Business is about two things and two things only, marketing and innovation. //
Peter Drucker, Father of Modern Management
QUESTIONS?LINKEDIN, WEB & SOCIAL MEDIA AUDITS?
POWER TO CONNECT
Steve Hubbard B.App.Sc (Recreation), MMktg
Local Area Social Media Marketing ConsultantThe Marketing Network
M: +61 418 362 181 E: [email protected] L: http://www.linkedin.com/in/stevehubba
T: https://twitter.com/stevehubba
The Marketing Network 1/192 Graham StreetPort Melbourne Vic 3207
P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/