website/social media program blue thumb pond expo

Welcome Video

http://youtu.be/TXD-Uqx6_Wk

Friday, October 11, 13



WEB/SOCIAL PROGRAMPRESENTERS:

Aaron Scarlata & Jeff DeHaven


FACEBOOK STATS


FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)


FACEBOOK STATS


751 million monthly mobile active users


FACEBOOK STATS



Has the most customization options & features


FACEBOOK STATS




Has the largest demographic


FACEBOOK STATS





Sustained 9 years on top


FACEBOOK STATS





Sustained 9 years on top

Must used platform overall within Great Lakes Bay Region


WHAT IS FACEBOOK?


WHAT IS FACEBOOK?

Word of mouth (just online)


WHAT IS FACEBOOK?


90% of today’s buyers trust peer recommendations


WHAT IS FACEBOOK?



Constant communication tool 24/7


WHAT IS FACEBOOK?




Fundamental of how we share what matters most


WHAT IS FACEBOOK?





Real time new source


WHAT IS FACEBOOK?





Real time new source

Customer service tool


HOW IT WORKS


HOW IT WORKS

It’s all about friends interacting


HOW IT WORKS


Brands are able to engage like never before


HOW IT WORKS



Reach your exact audience


HOW IT WORKS




Top of mind awareness


HOW IT WORKS





Conversation are happening


HOW IT WORKS





Conversation are happening

EdgeRank Algorithm


TACO BELL


EFFECTIVENESS


EFFECTIVENESS

Against Facebook policy to use personal page for business


EFFECTIVENESS


Rich content


EFFECTIVENESS


Rich content

Visual post


EFFECTIVENESS


Rich content

Visual post

Creating campaigns to reach goals


EFFECTIVENESS


Rich content

Visual post


Brand ambassadors


EFFECTIVENESS


Rich content

Visual post


Brand ambassadors

Passionate content creator


OREO CASE STUDY

http://youtu.be/ZDSc0V3AEnk




BIGGEST MISTAKESFriday, October 11, 13

BIGGEST MISTAKES

Not allowing fans to post on wall


BIGGEST MISTAKES

Non-effective cover photo


BIGGEST MISTAKES

Unrecognizable profile picture


BIGGEST MISTAKES

Visual post not properly sized


BIGGEST MISTAKES

Not monitoring your page


BIGGEST MISTAKES

Posting irrelevant content


BIGGEST MISTAKES

Trying to capitalize on certain events


TIPS & RESOURCES

mashable.com

socialmediaexaminer.com

allfacebook.com

facebook.com/facebook

blog.facebook.com

youtube.com/facebook


SOCIAL POSSIBILITIESFriday, October 11, 13

POSSIBILITIES


POSSIBILITIES

Had wedding sponsored in summer of 2012 using social


POSSIBILITIES


Build excitement


POSSIBILITIES


Build excitement

Created an unmatched value


POSSIBILITIES


Build excitement

Created an unmatched value

Saved over $15,000


REAL LIFE EXAMPLE


REAL LIFE EXAMPLE

Eastman Party Store


REAL LIFE EXAMPLE

Eastman Party Store

662 shares


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions

SOLD OUT bags!


REAL TIME POSTING


REAL TIME POSTING

Royal Baby


REAL TIME POSTING

Royal Baby

Real time marketing


REAL TIME POSTING

Royal Baby

Real time marketing

Staying on top of trends


REAL TIME POSTING

Royal Baby

Real time marketing


Great exposure


REAL TIME POSTING

Royal Baby

Real time marketing


Great exposure

Increased brand awareness


EFFECTIVE CAMPAIGN

737 NEW fans

Highest attendance at annual fundraiser

Most revenue collected


ONLINE MODEL


WEBSITE W’S


WEBSITE W’S

World


WEBSITE W’S

World

Wide


WEBSITE W’S

World

Wide

Web


WEB RULES


WEB RULES

FLASH is out


WEB RULES

FLASH is out

Simplistic


WEB RULES

FLASH is out

Simplistic

Visually impactful


WEB RULES

FLASH is out

Simplistic

Visually impactful

Short right to the point text


WEB RULES

FLASH is out

Simplistic

Visually impactful


Easy to navigate & find information


WEB RULES

FLASH is out

Simplistic

Visually impactful



Social integration


WEB RULES

FLASH is out

Simplistic

Visually impactful



Social integration

Site must be mobile friendly


WEB STATS


MOBILE

LIVE DEMO


TEXT POLL


TEXT POLL

Send a text to 22333


TEXT POLL

Send a text to 22333 When was the last time you’ve

updated your website?


TEXT POLL



Last 30 days - 883621


TEXT POLL



Last 30 days - 883621

This year - 883622


TEXT POLL



Last 30 days - 883621

This year - 883622

No idea - 883623


POLL RESULTS

22 participates

30 days: 8

Last year: 8

No idea: 6Friday, October 11, 13

WEBSITE OPTIONS


ECOMMERCE STORE


ECOMMERCE STORE

MAIN LANDING PAGE (HOME)


WEBSITE

LIVE DEMO


GETTING STARTED


GETTING STARTED

Logo


GETTING STARTED

Logo

Short company description


GETTING STARTED

Logo


Products/services


GETTING STARTED

Logo


Products/services

Photos


GETTING STARTED

Logo


Products/services

Photos

Contact information


GETTING STARTED

Logo


Products/services

Photos

Contact information

Added as an Facebook admin


WEBSITE PROGRAM


SOCIAL PROGRAM


VISIT DIGITAL BOOTH


VISIT DIGITAL BOOTH

Get your exclusive foam thumb


VISIT DIGITAL BOOTH


Get your questions answered by the pros


VISIT DIGITAL BOOTH



FREE website & Facebook analysis


VISIT DIGITAL BOOTH




Learn about the different pricing options


VISIT DIGITAL BOOTH





Sign up for the program TODAY!


VISIT DIGITAL BOOTH





Sign up for the program TODAY!

Enter to WIN free upgrade or redesign


Q&A


REACH US

[email protected] 888.619.3474 x209

[email protected] 888.619.3474 x210

bluethumbdigital.comFriday, October 11, 13

INFOGRAPHIC


website/social media program blue thumb pond expo

Technology

facebook policy

facebook stats

personal page

biggest mistakes visual

monthly mobile active

powerful social platform

word of mouth

todays buyers