Playing SAM Smarter

Christof Beaupoil, Co-founder and PresidentAspera Technologies

Advanced License Optimization by Aspera

Your Coach:Christof Beaupoil

Who am I?

I co-founded Aspera in 2000.

I have over 15 years of experience in the SAM industry.

I’ve implemented and consulted on over 60 license management projects at globally operating organizations.

I am a multi-culti: I speak German, English and Spanish fluently. Óle!

Introducing AsperaFacts & Figures

120

Employees worldwide

>70% Growth

2000

Year founded

3founders still leading the company

Only

SKU-catalog maintained

100% in-house

Average customer size

40,000 clients

All

Quick Poll

How many of you have heard of “Software License Optimization”?

Please Raise Your Hand

Goal of SLOSoftware License Optimization

SLO documents and reconciles software

usage and installations with the available

licenses and entitlements to ensure

compliance.

Software License OptimizationSLO Cornerstones

Usage

Demand for licenses

Reconciliation

Purchases

Licenses & entitlement

s

Reporting

Infrastructure

Normalization

Software License Optimization

So far, a familiar game.

Someone Smart Once Said…

“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein

Advanced License Optimization (ALO)Now, Play Smarter.

Advanced License Optimization

Extends SLO (the rules of the game), revealing the ideal infrastructure and

the most cost-effective license to cover the demand, always taking the current

license & entitlement inventory into account

at all times. Also in dynamic data center and virtual environments.

ALO CornerstonesAdvanced License Optimization

Simulate infrastructure

Optimize the demand for

licenses

Optimize compliance

Smarter procurement

decisions

Deploy the most cost-effective

license

Optimize infrastructure

Achieve hard savings (not just cost

avoidance)

Advanced License Optimization

The Game Plan

Advanced License OptimizationExample: MS SQL Server

Advanced License OptimizationPlay 1: MS SQL Server

- 76%- $170,000

Not in inventory!

- 59%- $42,000

100%

Direct comparison of licensing models:

Advanced License Optimization

Could you do that manually?

Advanced License OptimizationLet’s See…

Keep the Big Picture in MindOptimization is a Process

Compliance & ALO

Installed: MS SQL Server 2008 R2

License Inventory: 24 Standard and 12 Datacenter Editions

Your Server Topologies:

Another Example

The Game:

vS1 vS2

Cluster

SQL 2008 R2

SQL 2008 R2

STD 2008 STD 2008

vS27

SQL 2008 R2

STD 2008

…vS1 vS2

Server2

CPUs

SQL 2008 R2

SQL 2008 R2

vS25

SQL 2008 R2

…

Server4

CPUs

Server6

CPUs

DC 2008DC 2008

DC 2008DC 2008DC 2008DC 2008

Compliance & ALOPlay 2

Product Demand

Licenses

Compliance Position

Compliance Value

Standard 54 24 -30 -$195,000

Datacenter 2 12 +10 +$555,000

vS1 vS2

Cluster

SQL 2008 R2

SQL 2008 R2

STD 2008 STD 2008

vS27

SQL 2008 R2

STD 2008

…vS1 vS2

Server2

CPUs

SQL 2008 R2

SQL 2008 R2

vS25

SQL 2008 R2

…

Server4

CPUs

Server6

CPUs

DC 2008DC 2008

Advanced License Optimization

Standard 0 24 +24 +$156,000

Datacenter 12 12 0 $0

DC 2008DC 2008DC 2008

DC 2008DC 2008DC 2008

Series1

-600000 -450000 -300000 -150000 0 150000 300000 450000 600000

Better Compliance with ALOHard Savings (Not Just Cost Avoidance)

$555,000

$156,000

$195,000

$399,000

SLO

ALO

Cost avoidance

Amount of Under-licensing Amount of Over-spend

$195,000

Hard savings

ALO: Smarter Way to Play SAMLower Risk and Lower Costs

Questions?The Floor is Now Open

Christof Beaupoil

Phone: +1 617-307-7733Email: beaupoil@aspera.comAspera Technologies Inc. – 119 Braintree Street, Suite 602 – Boston, MA 02134 – www.aspera.com

Homepage: www.aspera.com

LinkedIn: www.linkedin.com/company/aspera

Facebook: www.facebook.com/AsperaTech

Twitter: twitter.com/asperatech