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© 2015 IBM Corporation IBM Cloud IBM Aspera Solution Overview Module 1 Sebastian Osterc

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Page 1: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

IBM Cloud

IBM Aspera Solution OverviewModule 1Sebastian Osterc

Page 2: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation2

At the end of this session, you will be able to:

Describe Aspera (the company, its technology, and why they matter)

Have a preliminary understanding of the use cases

Have a basic understanding of the Aspera software portfolio, and be able to map high level client needs to a corresponding Aspera solution

Know where to get additional help for identifying and advancing opportunities

Goals for this session

Page 3: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Our Agenda for Today

Market trends driving the need for fast delivery of digital assets

A brief introduction to Aspera Software

Challenges with traditional, TCP-based approaches to file movement

FASP™ - What is it and why should customers care?

The Aspera portfolio

Additional resources and contacts

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-169 Incremental incentives registered in 2014 worth $54M of pipeline-52 Incentives worth $22M closed in 2014

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© 2015 IBM Corporation

Trends

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Big Data Explosion– 90% of data today file-based or unstructured– Mix of file sizes—but larger and larger files the norm

Diversity of IP Networks—Media, Bandwidth Rates, and Conditions– Variable bandwidth rates (slow to super-fast)– Bandwidth rates increasing—costs decreasing– Network media remains diverse (terrestrial, satellite, wireless) – Conditions vary—all networks prone to degradation over distance

Global Workflows—moving Big Data over WANs– Teams are geographically dispersed– Over distance, network conditions degrade– Contemporary TCP acceleration solutions not designed for big data

transfer and replication

Cloud Computing Grows Up– More choices: SoftLayer, AWS, Microsoft Azure, OpenStack, HP Cloud– No longer a niche – Netflix (transcoding), MTV (global video distribution),

BGI (genomic sequencing)

Page 5: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Introducing Aspera

An innovator in moving the world’s biggest data at maximum speed

Capabilities:Extreme file transfer software, Enterprise File Sync and Share, Email/mobile/cloud integration

Founded:2004 in Emeryville, California

Markets Served:Over 2000 customers in Media & Entertainment, Government, Telecommunications and Life Sciences

Sweet spot:Large files/data sets, long distance,where speed is critical

The Aspera Difference:Patented fasp™ transport technology

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© 2015 IBM Corporation

Challenges with TCP and alternative technologies

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Distance degrades conditions on all networks

TCP performance degrades with distance

TCP does not scale with bandwidth

Alternative Technologies are inferior

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© 2015 IBM Corporation

FASP™ — High-performance Data Transport

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Maximum transfer speed Congestion Avoidance and Policy Control Uncompromising security and reliability Scalable management, monitoring and

control Low Overhead Resulting in

– Transfers up to thousands of times faster than FTP

– Precise and predictable transfer times– Extreme scalability (concurrency and

throughput)

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© 2015 IBM Corporation

FASP™ – performance breakthrough

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TCP transfer times limited by packet loss, delay (network distance) NOT BANDWIDTHAspera transfer times shorten linearly with bandwidthIndependent of packet loss, delay (network distance)

Cross US – Add 1% to 5% Intercontinental – Add 1% to 10% Satellite – Add 1% to 10%

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© 2015 IBM Corporation

Aspera product portfolio

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Page 10: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Aspera customer needs / product mappingClient needs to… Aspera product

Leverage patented FASP high-speed transport technology, optimized storage I/O, transfer and user management for automated “lights out” delivery

IBM Aspera Enterprise Server

Upload and download files and directories via a simple web browser IBM Aspera Connect Server

Easily and securely send and receive packages for file-based collection, distribution and collaboration anywhere

IBM Aspera faspex

Provide centralized access, control and sharing of files and folders to global teams inside and outside of the enterprise

IBM Aspera Shares

Initiate file transfers with Aspera transfer servers from a desktop or small server (Windows, Linux, Mac OS X)

IBM Aspera Point to Point or Desktop Client

Enable high-speed FASP file transfers to, from and across the multiple Cloud environments with deeply integrated direct-to-cloud object storage

IBM Aspera on Demand

Deploy advanced levels of security in the DMZ for high-speed transfers within highly restricted network environments

IBM Aspera Proxy

Give business users the ability to quickly and securely share, exchange and synchronize large files and data sets directly from their desktop or mobile device

IBM Aspera DriveIBM Aspera Mobile

Develop custom applications that integrate with Aspera solutions and the FASP technology through a comprehensive set of API’s and SDK’s

IBM Aspera Developer Network

Automate collection, processing and distribution of large volumes of files and data sets IBM Aspera Orchestrator

Centralize monitoring, management and reporting of their Aspera transfer environment IBM Aspera Console

Run high-performance, scalable, multidirectional asynchronous file replications and synchronizations between sites (business continuity/DR, content distribution)

IBM Aspera Sync

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Page 11: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Telco, Media and Entertainment

• Distribution of large media assets through their rapidly expanding digital supply chain

LifeSciences

• Processing Big Data sets that are changing daily (e.g. Genomic data)

Financial Services

• High speed synchronization of data across geographies for critical business continuity capabilities

Industry examples of large, long distance, speed critical data

IT applicationdevelopment

• Sync and share of source code and software support images

Oil, Gas and Next Gen Energy

• Movement of giant seismic data sets from remote locations across data centers for processing and analysis

Government

• Analysis of globally sourced surveillance audio and video data

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Page 12: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

The sweet spot is also found horizontally in departments like …

•Design documents

•Testing results

• Advertising

• Media/Video

• Agency collaboration

• Disaster recovery sitesynchronization

• Software images, log files

• Data migration

Marketing IT

• eDiscovery

Engineering Legal

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Page 13: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Increase in network utilization – from 2% to 99% for file transfer

Customers who choose Aspera are experiencing clear business value

Reduction in transfer times – transfer that was taking 10 hours now 26 min.

20x

Reduction in process turnaround – media collection to broadcast from 6 to 1.5 days

4x

97%

Business outcomes

•Speed the process synchronization for digital supply chains

•Provide high performance distribution and synchronization of Big Data sets

•Accelerate the reliable flow of information and the processes that depend upon it

•Enable organizations to reliably, quickly and securely move new workloads to/from the cloud

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Page 14: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Moving the World’s Data at Maximum Speed

Aspera Value Props & Differentiators

Value Propositions Differentiating Capabilities

• Boost WAN performance with high-speed movement of large files or large collections of files.

• Breakthrough cost savings and efficiency gains to organizations that need to move large volumes of data over public and private IP networks.

• Easy-to-deploy, fully cross-platform (such as Microsoft™ Windows™, Linux™, web browsers, mobile devices, and so forth) file transfer solutions that are file type and network agnostic.

• Transform business processes: Aspera provides a high level of predictability and reliability to business processes that depend on the movement of large files and data sets.

• Patented FASP™ technology leverages existing wide area network (WAN) infrastructure and commodity hardware to achieve speeds that are up to hundreds of times faster than FTP and HTTP with end-to-end security, and exceptional reliability and bandwidth control.

• High speed interfaces to object storage in the cloud.

• Handles high degree of concurrency and large collections of small files in an efficient manner.

• Proven cloud solutions: Numerous on-demand customers and years of experience working with cloud infrastructure providers including IBM SoftLayer.

Additional resources at http://w3.ibm.com/software/xl/portal/content?synKey=U497402I48306R30

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Page 15: Aspera Solution Overview - IBM Software

© 2015 IBM Corporation

Aspera has tremendous case studies!

http://asperasoft.com/customers/

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© 2015 IBM Corporation

THANK YOU

Questions and Answers

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