asia pacific uc market trends and predictions

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An analyst briefing about APAC market trends and predictions for the future.


  • 1. Asia Pacific UCMarket Trends and Predictions Nitin Bhat

2. Agenda1 ICT Megatrends2 Unified Communications Adoption Trends 2 3. #1: Mobile Platforms hitting critical mass acrosssmartphones and tablets Global TrendsAsia Pacific Trends~ 480mnTablets~ 380mn Netbook PCs~ 150mn~ 155mnNetbookTabletsSmartphones PCs DesktopDesktop Smartphones PCsPCs 2011 (e) 2011 (e) Globally in Q4 2010, smartphone & tablet shipments exceeded desktop &PC shipments In the Asia Pacific region, the shift happened by end of Q4 20113 4. #1: Mobile Platforms hitting critical mass acrosssmartphones and tabletsMass market phase will aggravate the challenges for operators, vendors andenterprises alikeDevice Driven Market Seeding Mass Market Phase Networked Societygrowth Upto 2008 2011- 20152015+2009-11 Video is driving network Wide penetration of More mobile BBtrafficdevices and networks Initial seeding todevices than fixed BB monetize 3G devices Smartphone is mass Information ubiquity networksmarket Packet data exceeded Cloud driven models Flat rate as avoice data on mobile 80% of internet users to demand simulation networks in 2010have mobile internet mechanism Apps are the new IT Consumerizationinternet Higher penetration of tablets IT needs to support such devices 4 5. #2: Fixed Broadband and 3G/LTE will provide optionsfor high speed access Fixed Broadband Asia Pacific 3G/LTE Asia Pacific343mn1bn212mn466mn 2011(e)2014(f) 2011(e)2014(f) The fixed broadband market continues to grow in Asia Pacific region despiteof the heavy penetration of 3G/LTE. MBB through dongles will touch 41mn in 2011 and reach around 100mn by2014 More LTE deployments happening in 2012/2013 time frame5 6. #3: Big Data and Analytics will see reaching the chasm in2012 and get deployed through variety of platforms and beenabled by emerging technologiesData is expected to increase dramatically over the next decade; Data from machinecommunication and IOT is expected to exceed social media in the next half decade ContextualMiningGrowth Areas @ AnalyticsQueries,NetworkReporting, analytics,Operationsperforman Research ce &Advance analytics, UtilizationCRM analytics,Data warehouse generationOrganization financial / Bigstrategy analyticsIn-line and predictive analyticsData SentimentMove more towards cloud Industry Analysis &Specific TextSolution AnalyticsSecurity 6 7. #4: Cloud computing is set to become mainstream in AsiaPacific region Factors driving market transition : - Inefficient IT usage - Increasing commoditization of IT resources - Ubiquitous broadband PC / Client-Server Internet Era Cloud ComputingMainframe EraEra - Ubiquitous accessEra- Hardware focused - Prominence of - Webification of- Utility basis- Centralizedsoftware Apps - Multi-tenant- Dumb terminals - De-Centralized - Enterprise mobility- Self-service - Power to the user1970s1980s 1990s2000sSource: Frost & Sullivan7 8. #4: Collision of 3 ecosystems creating new a newparadigm3 ecosystems are converging in the mobile computing ecosystem with diverseapproaches 1990s2000s2010s 2015 2020s Collision PhaseConvergence Phase Computing Client-Server PC as PC asCloud Cycle Computing Workhorse EntertainmeComputingWeb nt/PersonalizOS ed Laptops/Netboo ksTabletsMobile Mobile 2G Based Fixed BBSmartphone MobileCloud Customized CycleComm Growth s internetTablets/phonesApps Soft SIMs Internet Cycle Email/ WebWebWeb 3.0 + 2.0AugReality Digitization DigitalVideo overtookMobile devices Graph not to scalecontent overtook analog static pages sold> Fixed contentdevices8 9. #4: Cloud computing is set to become mainstream in AsiaPacific region. Platform-as-a-service (PaaS) is set to be thenew battleground in the cloud computing industry The cloud value chain will disintegrate and consolidate later Yr1Yr7 Current View (2010)Interim View (2011-13) End game Software Software Reseller Reseller Device PresentationSaaSApplicationManagement Tenancy Managers PreferredPaaSpartnershi 2-3 endps of SPsPlatformto end with cloudsoftware ( playersBrokers/Aggregators retail model) IaaSSynchronizationHosters/Infrastructure Source: Frost & Sullivan 9 10. #5: Enterprise communications would become richer, morecollaborative and increasingly move towards the cloudImprovingDeclining TelecomInfrastructure CostsRich Communications- Pervasive video Shift from CapexIncreasing - Context & presence aware to OpexGlobalizationConsumerization Generation Yof ITCollaborativeCloudworkforce - Native and new Communications - Conferencing- ESN 10 11. #5: And Customer Experience would become moreintelligentMultiple Media Improving for Single Infrastructure Interaction Rich InteractionsCosts - ShiftIncreasingfrom Capex toCompetition OpexServiceCollaborative in theEngagementGen Y Social MediaCloudChangingboomexpectationsNeed forIntelligent More with LessPersonalizationService 11 12. Agenda1 ICT Megatrends2 Unified Communications Adoption Trends 12 13. Dynamic Industry2005Unified MessagingKey Telephone System IP Telephony Centrex PBX Video Conferencing Audio Conferencing2012 Instant Messaging PresenceUnified Communications Cloud CommunicationsVideo ConferencingCollaboration TelePresence Web ConferencingIP Telephony Enterprise Social NetworksMobility Extension 13 14. Promise of Unified CommunicationsAnytime, Anywhere, Any Device Enterprise UserCommunications ToolsCommunications Telephony PresenceEmailImprove User Productivity through UnifiedPresencePresencea Seamless CommunicationsUMIMExperience PresenceConferencingMobile Faster response time & businessagility Process AppsHorizontalBusiness CRM SCM Communications Communications enabledrelated Business Business ProcessesContact CenterERP Process Applications14 15. Investment in the last 3 yearsOver $10.5 Billion spent on UC Hardware & Software over the last 2 years;Growth only in IP Tel, Instant Messaging, Mobility, and Conferencing solutions Asia Pacific excluding Japan Unified Communications Market Spending, 2008-201040%30% CAGR (2008-2010)20%US$ Million(200810%0%-10%-20%-30% IP Telephony 08-09: -30.3%2008 2009 2010 CAGR 09-10: 12.4% 10-11: 8.5%(e)15 16. Key changes in the last 3 yearsApplicationTrendsCAGR (2008-2010) Commoditization of the PBX Shift towards software-based solutionsTelephonyIncreasing adoption of soft phones-17% IP Telephony >12% in 2010 Cost cutting drove investments in Video toolsConferencing Enterprise-wide collaboration with Web Conferencing+12% Reducing price points & Cloud offerings driving adoption Security was the main driver for Enterprise IM adoptionInstantMessaging Presence becomes more mainstream in the Enterprise+12% Unified Clients with Voice, Video, IM & Conferencing emerge Mobility a key theme Adoption of soft phones a start Extension to Cellular, Push Mail & Mobile clients gain interestMobility Multiple networks, devices & platform continue to be a +35% challenge 16 17. Growth Applications Revenue ($ Million)Integration is a big driver $2,144 16% Software endpoint clients aregaining momentumUS$ Million12%Virtualization will drive furthergrowth $1,252$1,1028%$938Increasing focus by customers in$675$616a utility model4%Growth in the SMB segment to0%be driven by software & services VideoContactConf.Cloud platforms are gainingCenters Servicesmomentum 20112017 CAGR17 18. Growth Opportunities Unified CommunicationsUC +CC Market Opportunity, APACCAGR (2010 2016)$10.0 BnUC-as-a-Service 10.0%Unified Messaging10.9%$5.90 Bn$5.45 BnMobility16.1% IM & Presence13.5% Audio, Video & Web 13.7%Contact Centers 9.5% 2009 20102016 Email8.1%Telephony EmailContact Centers Conferencing & Collaboration Telephony 6.0%IM/Presence MobilityUnified Messaging UC-as-a-ServiceSource: Frost & Sullivan18 19. Interplay of devices and delivery models BYOD adoption to explode Interplay between on-device, On Device on-demand, and on-premise Hybrid models to drive TCOOn DemandSMB and Large Enterprises have different demands Virtualization expected to drive integrationOn PremiseNetwork Foundation19 20. #1: Rich Communications Pervasive Video ImmersiveTelepresencIncreasing quality and features eQuality of the Meeting Experience VCRoom Systems VC Desktop SystemsVideophones VideoSoftwar e Falling average prices$100$1000$10,000$100,000 Relative Cost of SolutionVideo moves beyond the Boardroom into the DesktopMore than $1 Billion Market by 201520 21. #1: Rich Communications Context & Presence Aware Information-centric processesContext-AwareCollaboration- Communications enabled Degree of complexity in the process Business ProcessCommunication- Approval or enabled NotificationBusiness Processes ProcessNumber of people in the business processEmbedding Communications, Extracting the right information & context, and Engaging on the right media will enable a truly Collaboration- enabled Enterprise21 22. #1: Rich Customer Service Interactions Context Aware Interactions Media agnostic integration/mash-up of customer information, customer history, transaction history New ways to access service Multimedia & Multimodal Leverage smart phones to deliver service on the go Mobile apps become the new IVR Video in the Contact Center Push video content as Advertising/Promotion, or for technical support22 23. #2: Collaborative Communications Enterprise SocialNetworking Customer CollaborationInternal Collaboration Social Media for Customer Encourage collaboration Care Use social media as aacross geographically channel to connect with dispersed teams customers/partners Collaborate withQuick information sharing across the enterprise through social Customers & Partners over platforms public social networks such as Facebook, Twitter Collaboration platform for enterprise users for specific initiatives Broadcast messages to large audience through the power of Create Groups & social networking (Marketing & PR)Communities Monitor, Participate &Attract Gen Y employees Track activity on social networ