asean business outlook survey 2016

In coopera*on with: AmChams in Cambodia, Indonesia, Malaysia, Philippines, Thailand, and Vietnam, AmCham chapters in Laos and Myanmar, and the U.S. Embassy in Brunei

Report compiled by: AmCham Singapore & the U.S. Chamber of Commerce

ASEAN Business Outlook Survey 2016

73%

24%

2% 1%

67%

30%

3% 1%

66%

29%

3% 2%

More Important Remained about the Same Less Important Don'ʹt Know

Importance of ASEAN Markets in Terms of Worldwide Revenues over the Next 2 years

2013 2014 2015

Importance of ASEAN Markets

Trade and Investment in ASEAN

91%

7% 1%

89%

10% 2%

86%

13% 1%

Increase Remain about the Same Decrease

Expected Level of Level of Trade/Investment in ASEAN over the Next 5 Years 2013 2014 2015

Profit Outlook Compared to 2014

59%

17%

67% 59%

8%

64%

33%

60% 67%

56% 66%

76%

25%

100%

84%

31%

75%

60%

81% 83% 70%

84%

ASEAN Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam

ASEAN Profit Outlook in 2015 & 2016, Compared to 2014

2015 Increase 2016 Increase

Top Target Countries for Business Expansion

35% 41%

37% 30% 31%

21% 28%

13% 18%

7%

18%

32% 31% 31% 24% 21% 20% 20%

12% 12% 5%

26%

Myanmar Indonesia Vietnam Thailand Malaysia Cambodia Philippines Laos Singapore Brunei None

Into Which ASEAN Country or Countries, If Any, Does Your Company Plan to Expand?

2014 2015

27%

27%

33%

34%

41%

Competitive Production Costs

Availability of Trained Personnel/Efficient Manpower

Improvement in Infrastructure

Regional Integration

Diversification of Customer Base

Top Reasons Companies'ʹ Levels of Trade and Investment Are Expanding in ASEAN

Business Expansion in ASEAN Importance of ASEAN Integration

75% 67%

94%

75% 77% 77% 67%

74% 69% 72% 84%

25% 33%

6%

25% 23% 23% 33%

26% 31% 28% 16%


Is ASEAN Integration Important to Helping Your Company Do Business in the Region?

Yes No

Importance of ASEAN Integration

75% 67%

94%

75% 77% 77% 67%

74% 69% 72% 84%

25% 33%

6%

25% 23% 23% 33%

26% 31% 28% 16%


Is ASEAN Integration Important to Helping Your Company Do Business in the Region?

Yes No

Importance of ASEAN Regional Agreements

63%

70%

66%

58%

31%

23%

24%

31%

6%

7%

10%

11%

Comprehensive Investment Agreement

Framework Agreement on Services

Trade Facilitation Work Program and Strategic Plan of Customs Development

Trade in Goods Agreement

Importance of ASEAN Regional Agreements Important Neutral Unimportant

51% 42%

78%

47%

31% 43% 40% 45% 45%

57% 65%

49% 58%

22%

53%

69% 57% 60% 55% 55%

43% 35%


Does Your Company Have a Regional Strategy Based on the AEC’s Goals?

Yes No

ASEAN Economic Community: Corporate Strategies

48%

25% 19%

14%

30%

Greater ability to segment regional supply or value

chains

Changes in regional procurement arrangements

Consolidation or centralization of regional

operations

Re-‐‑location of back office operations or other non-‐‑

core functions

Other

How Will the Completion of the AEC Affect the Location of Your Operations?

ASEAN Economic Community: Impact on Location of Operations

55% 50%

46%

33% 32%

19% 12%

Ability to move key personnel

around the region

Marketing strategies

Reduction in transaction costs

Streamlining or reorganization of

other basic business functions

Opportunities to export from

ASEAN to third markets

Standardization of product lines

Other

Besides Location, What Other Ways Might the AEC Affect Your Regional Operations?

ASEAN Economic Community: Other Impacts

66% 65% 56%

48% 43% 41% 38%

24% 22% 22%

Future Priority Areas of Work to Enhance Regional Economic Integration

Future Economic Integration Priorities

Q&A

Data Collection Method: Web-based, self-administered survey. No enforcement on participation.

Data Collection Period: May 11, 2015 to June 8, 2015

Access the full report online: www.amcham.org.sg/aseanoutlook/

asean business outlook survey 2016

Economy & Finance