arts and culture strategic master plan - community coffee presentation
TRANSCRIPT
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Why We Are Here. . .
PROJECT SUMMARY:
The City of Round Rock has hired H3 Hardy Collaboration Architecture and Webb Management
Services to make recommendations as to how the City can better support and cultivate arts and culture in Round
Rock.
A flourishing artistic and cultural environment enhances the quality of life for residents, and has proven to be an
effective economic development tool for communities across the country. In some ways, Round Rock’s success
and rapid growth has created a cultural gap that needs to be filled. Addressing this cultural need will help retain and
attract residents as well as a competitive workforce, and ensure that Round Rock is a destination of choice within
the region. With your input we believe the initiatives that evolve out of this study will promote civic pride,
differentiate the city among its peers, and play an important role in sustainable economic development
PROJECT SCHEDULE:
November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011
Information Gathering and Research Vision and Alternatives RecommendationsPROJECT PHASE
Project Kickoff
Stakeholder Interviews
Cultural Facility Inventory
Market Scan
Public Input:
Community Coffee
Public Input:
Community
Visioning Workshop
Select
Prefered Alternatives
Final Recommendations
and Public PresentationEVENTS
STATUS COMPLETE COMPLETE IN PROGRESS UPCOMING UPCOMING UPCOMING
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What Other Places Have Done. . .Macro Trends
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Average Arts
Organization
Funding
G;",)12O'P/.$"%/-'Q%>":*2%.'(")'.92'N).3I
!'Q/)%2>'$%1"*2O'RST!'+")8")/.$"%3O'UT!'=",%>/.$"%3O'VWT!'E%>$#$>,/-3O'XVT!'L"1/-'Y"#2)%*2%.O'RT!';./.2'Y"#2)%*2%.O'XT!'=2>2)/-'Y"#2)%*2%.'XT
Case Study: Berkshire Creative Economy Project
Overview!'0"8,-/)'.",)$3*'>23.$%/.$"%!';.)"%&'.$23'."'92)$./&2'/%>'-/%>31/82!'L$*$.2>'*">23'"('.)/%38")./.$"%
The Project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
Creative Economy is Combating Strains!'0)233,)23'"('-/%>'>2#2-"8*2%.!'E33,23'"('/((")>/?-2'/%>'*/)<2.')/.2'9",3$%&!'4$38/)/.2'27.)2*23'"(':2/-.9'"('321"%>''''9"*2":%2)3'/%>'),)/-')23$>2%.3!'L/1<'"('>$#2)3$.6!'!$&)/.$"%'"('6",.9'/%>'-"33'"('8"8,-/.$"%!'E*8-2*2%.2>'?6'2$&9.'+)2/.$#2'Q1"%"*6'+",%1$-'''':")<$%&'&)",83A'/'8/).%2)39$8'?2.:22%'8,?-$1'/%>''''8)$#/.2'321.")3
Industry Economic Impact!'C"./-'%,*?2)'"('1)2/.$#2'B"?3'&)2:'WST'()"*'VZZU''''."'XSS[!'\AVSS'B"?3'&2%2)/.2>'?6'.92'1)2/.$#2'21"%"*6''''321.")!'=)"*'XSSR'."'XSSZA'1/8$./-'8)"B21.3'."./-2>'*")2''''.9/%']VS'*$--$"%
Case Study: Bethesda, Maryland
Overview!'L233'.9/%'VS'*$-23'()"*'M/39$%&."%'4+!'^32>'."'?2'*2>$,*'>2%3$.6')23$>2%.$/-A'"(($12'/%>')2./$-''''>2#2-"8*2%.!'P":'/%',)?/%'12%.2)'"('!"%.&"*2)6'+",%.6':$.9'RR_'''')23$>2%.3!'42#2-"82>'/')28,./.$"%'/3'/')2&$"%/-'/).3'>23.$%/.$"%''''"#2)'.92'-/3.'VS`'62/)3
Bethesda Urban Partnership!'P"%8)"($.'")&/%$D/.$"%'23./?-$392>'$%'VZZ[!'a/%>-23'-/%>31/8$%&A'*/$%.2%/%12A'>":%.":%''''*/)<2.$%&A'-/)&2F31/-2'2#2%.3'/%>'21"%"*$1''''>2#2-"8*2%.'$%$.$/.$#23!'Q3./?-$392>'.92'52.923>/'N).3'/%>'Q%.2)./$%*2%.'4$3.)$1.''''$%'XSSX!'=,%>2>'?6')2#2%,2'()"*'52.923>/'0/)<$%&'L".'4$3.)$1.''''(223'/%>'.92'1"**2)1$/-'^)?/%'4$3.)$1.'8)"82).6'./7!'0)$#/.2'38"%3")3'/-3"'3,88").'-/)&2'31/-2'2#2%.3
Arts & Entertainment District!';./.2'>23$&%/.$"%'K'./7'$%12%.$#23'?2%2($.3'/).$3.3A'/).3'''''2%.2)8)$323'/%>'>2#2-"82)3':$.9$%'.92'>$3.)$1.!'N).$3.3':9"'-$#2'$%'!"%.&"*2)6'+",%.6'/%>':")<'$%'.92'''''4$3.)$1.'1/%')212$#2'12)./$%'$%1"*2'./7'?)2/<3!'42#2-"82)3':9"')2%"#/.2'")'1"%3.),1.'38/123'(")'/).3b'''',32'1/%'?2'272*8.'()"*'8/6$%&'12)./$%'8)"82).6'./723'(")'''',8'."'VS'62/)3!'N).3'2%.2)8)$323'.9/.'19/)&2'.92'N>*$33$"%3'/%>'''N*,32*2%.'./7'/)2'27821.'()"*'.9$3'./7
Results!'C92'4$3.)$1.'$3'($--2>':$.9'/).$3.3A'/).3'#2%,23A'&/--2)$23'/%>'''''8,?-$1'/).!'c2%,23'$%1-,>2'&/--2)$23A'/).'2>,1/.$"%'38/123A'1$%2*/A'''''>/%12'3.,>$"3A'.92/.2)3'/%>'*,3$1'3.")23!'H2./$-A'1"**,%$.6'32)#$123A')23./,)/%.'/%>'1"**2)1$/-''''/1.$#$.6'1"*8-2*2%.'.92'/)2/!'Q#2%.3'$%1-,>2'52.923>/'L$.2)/)6'=23.$#/-A'd,.>"")''''!"#$23A'E*/&$%/.$"%'52.923>/A';,**2)'+"%12).';2)$23A''''C/3.2'"('52.923>/A'M$%.2)'M"%>2)-/%>A'N).'M/-<A'N).$3.''''!/)<2.A'52.923>/'=$%2'N).3'=23.$#/-eeeeee
Media/ New Mediafilm, video, animation, web design,
sound studios, TV, radio
Commercial Artsgraphic design, advertising, printing
Designarchitecture, landscape architecture, interior design,
home furnishing, gardens, product design
Literarybooks, newspapers, periodicals, libraries
Visual Arts and Craftspainting, sculpture, photography, crafts,
galleries, art museums
Performing Artsdance, theatre, music
Heritage and Conservationmuseums, historic sites, restoration, preservation
Support SystemBusiness services, Education
Government, Networks
C219%"-"&6
a"38$./-$.6'K'C",)$3*L$(23.6-2O'M2--%233'f'a"*2'K'Y/)>2%'
!/%,(/1.,)$%&
CREATIVE CLUSTER!2>$/fP2:'!2>$/
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ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
“A more cogent case needs to be made for funding the arts. But what the arts can do brilliantly in fundraising is get a little bit from a lot of sources. That's the beauty of it: a bit from government, a piece from corporations and foundations, a chunk from individuals, a portion from galas. It all mixes and matches and voIiloa! -- an incredible feast emerges while no one sector has spent too much.”Karen Brooks Hopkins, President Brooklyn Academy of Music - BAM
Berkshires, MA - Cultural Development Not Facilities
Bethesda, MD - Arts District
New Forms and Media From Palaces to Districts
From Traditional Venues to Engaged Audiences
Concerto for Turntable, with DJ Radar, Carnegie Hall
Macro Trends Funding
Case Studies
Virtual Experiences
Community Based Podcasts
Customizing Your Culture
New Audiences / Experiences
extend the range
What Other Places Have Done. . .
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What Other Places Have Done. . .
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Worldwide, arts & culture are having significant impact in smaller communities, not just larger cities. Creative
workers locate outside of metro centers and continue to work in creative fields. Geographical distribution of US
artistic activity is decentralizing toward second-tier growth rings. Edge cities are taking pride in providing good
quality, but affordable life while supporting a vibrant cultural scene.Round Rock’s similar challengeRound Rock’s similar challenge Other Edge City TransformationsOther Edge City Transformations
Round Rock is to Austin as .... Edge City to Core City
CORE CITY EDGE CITY CORE CITY EDGE CITY
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
The Benefits Are . . .
Economic Impact of Nonpro!t Arts & Culture Organizations and their Audiences in Austin, TX
Resident Audiences Non-Resident Audiences All Audiences
Refreshments/Snacks During the Event $4.36 $4.47 $4.39
Meals Before/After the Event $10.50 $15.73 $11.96
Gifts/Souvenirs $1.79 $5.36 $2.79
Clothing & Accessories $2.11 $2.35 $2.18
Ground Transportation & Parking $3.96 $6.76 $4.74
Event-Related Child Care $0.57 $0.47 $0.54
Overnight Lodging $4.43 $14.05 $7.12
Other $0.81 $2.31 $1.23
Total Per Person Spending $28.53 $51.50 $34.95
Event-Related Spending by Arts & Culture Event Attendees Totaled $138.15 Million in Austin, TX
Residents Non-Residents All Austin Attendees
Total Event Attendance 2,849,148 1,104,158 3,953,306
Percent of Attendees 72% 28% 100%
Average Dollars Spent Per Attendee $28.53 $51.50 $34.95
Total Event-Related Spending $81,216,192 $56,864,136 $138,150,328
Total Economic Impact of the Nonpro!t Arts & Culture Industry in Austin, TX
City of Austin Median of Similar Regions National Median
Total Expenditures 271,694,936 198,873,390 48,358,919
Full-Time Equivalent Jobs 8,625 6,289 1,361
Resident Household Income $154,766,000 $125,022,000 $25,120,500
Local Government Revenue $16,965,000 $8,502,000 $1,934,000
State Government Revenue $10,527,000 $8,272,000 $2,057,000
Government investment in the arts yields $7 for every $1 spentEconomic Impact: Austin arts attendee spends $34.95 + cost of admission vs. national
avg. of $27.79.
Meeting & Event Activity: Cultural activity and places draw ancillary activity (corporate meetings & private special events).
Corporate Recruitment: Cultural activity is an important amenity to corporations considering where to locate business. It is seen as an indicator of an educated workforce & high quality of life.
Cultural Tourism: Cultural activity draws cultural tourists who spend more and stay longer when traveling.
Teaching Innovation & Creativity: The teaching of the arts is now being recognized as a fundamental-need for the North American economy and its workforce. The MFA is the new MFA. STEM to STEAM.
Economic Development: People like to live and work in creative places. Arts and culture are an important part of economic development initiatives.
Quality of Life & Civic Pride: Arts and cultural offerings are widely seen as a strong contributor to high quality of life. Ferments an emotional attachment to place.
Branding & Identity Building: Expand a City’s reputation and develop destination oriented activities.
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
“Not only do the arts provide a much needed social escape for many in our communities—they also help drive
local economies. Having an abundanceof unique arts and events means more revenue for local businesses and
makes our communities more attractive to young, talented professionals–whose decisions on where to start a
career or business are increasingly driven by quality of life and the availability of cultural amenities. ”
- Bart Peterson, Mayor of Indianapolis, IN and President, National League of Cities
Benefits of Art & Culture . . .
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Round Rock Is . . .
1431
620
114
N. MAYS STREET
MAIN STREET
BOWMAN RD.
CHISOLM
TRAIL RD.
SUNRISE BLVD.S. M
AYS STREET
GATTIS SCHOOL RD.
EAST OLD SETTLERS BLVD.
UNIVERSITY BLVD.
WEST OLD SETTLERS BLVD.
McNEIL
RD.
ROUND ROCK AVE.
RED BU
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.
A.W. GRIM
ES BLVD.
A.W. GRIMES BLVD.
OLD TOWN
NORTHEAST
SAM BASS RD.
DOWNTOWN
DELL DIAMOND
OLD SETTLERS PARK
ROUND ROCK
HIGHER EDUCATION
CENTER
LA FRONTERA
SHOPPING CENTER
IKEAIKEA
ROUND ROCK
PREMIUM
OUTLETS
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Round Rock Is . . .Demographic Segments !"#$%&'())*+',-'.)/,0%+10-)2.&34
Blue-Chip Blues
5,$'6/7+8)5,$'-)+-)9.#:.)0-)0)&#;<#%10=,'),+<'-1>,')<#%)young, sprawling
families):+17):',,680>+.?)=,$'6&#,,0%)@#=-3)A17.+&0,,>)B+C'%-'D:+17)0)-+?.+<+&0.1)8%'-'.&')#<)E+-80.+&-)0.BF#%)G<%+&0.6G;'%+&0.-D17')-'?;'.1H-)0?+.?).'+?7=#%7##B-)<'01$%')&#;80&1I)
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child-filled households3
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and children translates into large outlays for child
centered products and services3
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well-off, middle-aged couples settled in the
nation’s satellite cities3)R'-+B'.1-)#<)17'-')1>8+&0,)L2*S))!B#$=,')+.&#;'I).#)9+B-4)7#$-'7#,B-)70C')&#,,'?')'B$&01+#.-I):',,680>+.?)=$-+.'--)0.B)8%#<'--+#.0,)&0%''%-)0.B)-:0.9)7#;'-)<+,,'B):+17)17'),01'-1)1'&7.#,#?>3
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25- to 34-year-old couples with large families in
new money subdivisions3)"$%%#$.B+.?)17'+%)7#;'-)0%')17')-+?.-)#<)$8-&0,'),+C+.?()%'&%'01+#.0,)80%9-I)?#,<)&#$%-'-)0.B)$8-&0,');0,,-3)N+17)0);'B+0.)+.&#;')#<).'0%,>)VWXIXXXI)N+..'%H-)/+%&,')%'-+B'.1-)0%')=+?)-8'.B'%-):7#),+9')1#)1%0C',I)-9+I)?#)#$1)1#)'01I)-7#8)01)&,#17+.?)=#$1+U$'-)0.B)109')+.)0)-7#:3
0% 10% 20% 30% 40% 50% 60%
Art Museums/Galleries
Ballet
Non-musical plays
Musicals
Opera
Classical Music
Jazz
PPercentage of U.S. Adult Population Participating in the Arts bby Level of Educational Attainment
Graduate Degree + Bachelor's Degree Some College
High School
0% 5% 10% 15% 20% 25% 30% 35%
High School Graduate (or GED)
Some College, No Degree
Associate Degree
Bachelor's Degree
Graduate or Prof Degree
EEducational Attainment
Round Rock 20-mile Radius Austin CBSA USA
0% 5% 10% 15% 20% 25% 30% 35%
Age 17 and under
Age 18 to 34
Age 35 to 54
Age 55 to 64
Age 65+
AAge Distribution
Round Rock
20-mile Radius
Austin CBSA
USA
0%
5%
10%
15%
20%
25%
30%
35%
2000 2010 2015
TTrend in Racial Composition Asian
Black or African American
Hispanic or Latino
Major Employers
Creative Industries vs Population
Round Rock Austin2010 Population 95,833 764,479
Creative Businesses (per 1,000 residents) 2.47 4.26
Creative Employees (per 1,000 residents) 7.64 18.87
*All data is under-represented and based solely on businesses that have registered with Dun & Bradstreet
Creative Industries
!)YXZ)Q'--)/%'01+C')5$-+.'--'-)
!)[XZ)Q'--)/%'01+C')A;8,#>''-))
Family
Concentrations
Family-oriented: High levels of children and families
Diversifying: Hispanic/Latino population is
continuing to grow and African
American or Black population is
growing at faster rate than the region,
development of campus will bring
younger adults
Regionally-oriented: Traveling for work (25 min. avg
minute commute time, 60% reported
they work outside of Round Rock in a
community survey), and some arts
and culture, retail and services
Rooted: 76% of community survey
respondents have lived in Round
Rock longer than 5 years
Recreation-oriented: Game On! along with well-attended
recreation programs
Young: 26% of residents are ages 18 - 34 and
this is likely to increase.
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
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23
21
20
18
462217
13
11
10
7
5251
47191612
3124
1514
2625
Old Settlers Palm Valley Park
Baseball Complex
Henry S McNeil Park
Woods Park
Creekmont West Park
Settlement Lake Park
Lake Creek Park
Round Rock West Park
Kiwanis Field
Greenslopes Park
Bustin Memorial Park
Creek Bend Park
Frontier Park
Round Rock Memorial Park
G A Stark Park
Kenningham Park
Stella Park
Settlement 1 Park
Veterans Park
Meadow Lake
Chandler Branch
Old Settlers Lake
Alligator Hole Pond
Forest Creek Golf Course Pond
Brushy Creek
Lake Creek
Chandler Branch
MC Nutt Creek
Dry
Bra
nch
Dry Fork
Onion B
ranch
Dyer B
ranch
Chandler B
ranch
0 0.4 0.8 1.2 1.60.2Miles
!PERFORMIONG ARTS
PROGRAM SPACE/VENUE
VISUAL ARTS
PUBLIC ART
ID # Name ID # Name
1 RRISD - Performing Arts Center Auditorium 28 Clay Madsen Rec Center
2 First United Methodist Church 29 Cordovan Art School
3 Old Settlers Park Pavilion 30 Dance Gallery Round Rock
4 RRISD - CD Fulkes Auditorium 31 Danny Ray's Music
5 Buck Egger Park 32 RRISD - Blackland Prairie
6 Meadow Lake Park 33 RRISD - Berkman
7 Round Rock Public Library Meeting Room 34 RRISD - Brushy Creek
8 RRISD - Performing Arts Center Black Box 35 RRISD - Cactus Ranch
10 Mesa Village Park 36 RRISD - Caldwell Heights
11 Round Rock West Park Pavilion 37 RRISD - Deep Wood
12 City Hall Parking Garage 38 RRISD - Fern Bluff
13 Lake Creek Park 39 RRISD - Forest Creek
14 Memorial Park 40 RRISD - Gattis
15 Sam Bass Community Theater 41 RRISD - Great Oaks
16 City Hall Mall 42 RRISD - Old Town
17 Round Rock Amphitheater 43 RRISD - Robertson
18 RRISD - High School Gymanasium 44 RRISD - Union Hill
19 StarCo 45 RRISD - Voigt
20 The Crossing at Chisholm trail 46 Allen R Baca Center
21 Art Center of Williamson County 47 Arts Space
22 Allen R Baca Center 48 County Annex
23 Brushy Creek Community Center 49 Dell Diamond Exhibition Hall
24 Ceramic Lodge 50 Old Settlers Park
25 CHASCO Family YMCA 51 Palm House Museum
26 YKIDZ YMCA 52 Round Rock Public Library
27 Circle in a Square Pottery 53 Texas State University Higher Education Center
What’s Happening In Round Rock . . .
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
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What’s Happening in Round Rock . . .
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What We’ve Heard So Far . . .
“...Success would be a new facility for arts downtown.”
“1,500 people attended the County Symphony’s Christmas concert.”
“...focus is on families, kids and seniors.” “...AUSTIN is Round Rock’s amenity package.”
“Arts & culture need funding.”
“Round Rock needs to differentiate itself from other places.”
“...great start for an arts center would be an existing warehouse.”
“...a SHARED performance venue is desired.”
“...difficult to imagine success for arts without a place.”
“...lot of lip service, but nothing happens.”
“...art is alive, COMMUNITY is lacking.”
“...City only cares about SPORTS.”
“Northeast will be the new Round Rock”
“Art is stealth”“...shared responsibility.”
“...volunteers are essential!” “ ...red neck reputation needs to go.”
“We can be better than a strip mall between Austin and Georgetown”
“...creating PASSION FOR PLACE through arts is critical”
“We should make an effort to ATTRACT young people and performers from Austin.”
“...higher ed center will be trans formative.”
“...An 800 seat orchestra hall would be perfect.”
“...Next generation needs to step up to the plate.”
“...DIVERSITY should be celebrated - too conservative.”
“...Intertwine recreation, heritage, and art.”
“Better communication of ongoing events would increase awareness & propel interest.”
“Round Rock is interested in traditional forms of art and culture.”
“The City needs a predictable funding system for arts &culture that supplements their income and fundraising.”