arts and culture strategic master plan - community coffee presentation

11
ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE Why We Are Here. . . PROJECT SUMMARY: The City of Round Rock has hired H3 Hardy Collaboration Architecture and Webb Management Services to make recommendations as to how the City can better support and cultivate arts and culture in Round Rock. A flourishing artistic and cultural environment enhances the quality of life for residents, and has proven to be an effective economic development tool for communities across the country. In some ways, Round Rock’s success and rapid growth has created a cultural gap that needs to be filled. Addressing this cultural need will help retain and attract residents as well as a competitive workforce, and ensure that Round Rock is a destination of choice within the region. With your input we believe the initiatives that evolve out of this study will promote civic pride, differentiate the city among its peers, and play an important role in sustainable economic development PROJECT SCHEDULE: November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 Information Gathering and Research Vision and Alternatives Recommendations PROJECT PHASE Project Kickoff Stakeholder Interviews Cultural Facility Inventory Market Scan Public Input: Community Coffee Public Input: Community Visioning Workshop Select Prefered Alternatives Final Recommendations and Public Presentation EVENTS STATUS COMPLETE COMPLETE IN PROGRESS UPCOMING UPCOMING UPCOMING

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Page 1: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

Why We Are Here. . .

PROJECT SUMMARY:

The City of Round Rock has hired H3 Hardy Collaboration Architecture and Webb Management

Services to make recommendations as to how the City can better support and cultivate arts and culture in Round

Rock.

A flourishing artistic and cultural environment enhances the quality of life for residents, and has proven to be an

effective economic development tool for communities across the country. In some ways, Round Rock’s success

and rapid growth has created a cultural gap that needs to be filled. Addressing this cultural need will help retain and

attract residents as well as a competitive workforce, and ensure that Round Rock is a destination of choice within

the region. With your input we believe the initiatives that evolve out of this study will promote civic pride,

differentiate the city among its peers, and play an important role in sustainable economic development

PROJECT SCHEDULE:

November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011

Information Gathering and Research Vision and Alternatives RecommendationsPROJECT PHASE

Project Kickoff

Stakeholder Interviews

Cultural Facility Inventory

Market Scan

Public Input:

Community Coffee

Public Input:

Community

Visioning Workshop

Select

Prefered Alternatives

Final Recommendations

and Public PresentationEVENTS

STATUS COMPLETE COMPLETE IN PROGRESS UPCOMING UPCOMING UPCOMING

Page 2: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

What Other Places Have Done. . .Macro Trends

!"#$%&'()"*'+,-.,)/-'0/-/123'."'+,-.,)/-'4$3.)$1.3!'5$&'(/%16'2782%3$#2'8/-/123'/)2'"%'''.92$)':/6'",.!';*/--'8"1<2.3'"('#/)$",3'/1.$#$.6'

+9/%&$%&'+"%3,*2)'529/#$")'!'=)"*'8/33$#2'."'/1.$#2'8/).$1$8/.$"%!'=)"*')$&$>$.6'."'(-27$?$-$.6

+9/%&$%&'+,-.,)/-'+-$*/.2'!'5",%>/)$23'9/#2'?-,))2>@:2'/)2'$%'.92''''1)2/.$#2'321.")A'%".'B,3.'.92'/).3!'42*/%>'(")'*")2'3.$*,-/.$"%

+9/%&$%&'0/..2)%3'"('0/).$1$8/.$"%'!'C92')$32'"('82)3"%/-'1)2/.$#2'278)233$"%!'!")2'>2*/%>'(")'/1.$#2'2%&/&2*2%.'''"88").,%$.$23!'!")2'1,3."*$D2>'2782)$2%123!'E%.2)8)2./.$"%F)$19'2782)$2%123

=,%>$%&';.)/.2&$23!'52>'C/7'GH",%>'H"1<'/%>'".92)3I!'H2/-'23./.2'>2#2-"8*2%.'G+-2#2-/%>'''0-/69",32';J,/)2'=",%>/.$"%I!'0,?-$1'(,%>$%&'*219/%$3*3'G42%#2)'''';1$2%.$($1'K'+,-.,)/-'=/1$-$.$23'4$3.)$1.I!'L"..2)$23'G!/33/19,32..3'+,-.,)/-'''+",%1$-I!'0,?-$1'0/)<$%&'GM/-."%'N).3'+2%.2)I

Average Arts

Organization

Funding

G;",)12O'P/.$"%/-'Q%>":*2%.'(")'.92'N).3I

!'Q/)%2>'$%1"*2O'RST!'+")8")/.$"%3O'UT!'=",%>/.$"%3O'VWT!'E%>$#$>,/-3O'XVT!'L"1/-'Y"#2)%*2%.O'RT!';./.2'Y"#2)%*2%.O'XT!'=2>2)/-'Y"#2)%*2%.'XT

Case Study: Berkshire Creative Economy Project

Overview!'0"8,-/)'.",)$3*'>23.$%/.$"%!';.)"%&'.$23'."'92)$./&2'/%>'-/%>31/82!'L$*$.2>'*">23'"('.)/%38")./.$"%

The Project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

Creative Economy is Combating Strains!'0)233,)23'"('-/%>'>2#2-"8*2%.!'E33,23'"('/((")>/?-2'/%>'*/)<2.')/.2'9",3$%&!'4$38/)/.2'27.)2*23'"(':2/-.9'"('321"%>''''9"*2":%2)3'/%>'),)/-')23$>2%.3!'L/1<'"('>$#2)3$.6!'!$&)/.$"%'"('6",.9'/%>'-"33'"('8"8,-/.$"%!'E*8-2*2%.2>'?6'2$&9.'+)2/.$#2'Q1"%"*6'+",%1$-'''':")<$%&'&)",83A'/'8/).%2)39$8'?2.:22%'8,?-$1'/%>''''8)$#/.2'321.")3

Industry Economic Impact!'C"./-'%,*?2)'"('1)2/.$#2'B"?3'&)2:'WST'()"*'VZZU''''."'XSS[!'\AVSS'B"?3'&2%2)/.2>'?6'.92'1)2/.$#2'21"%"*6''''321.")!'=)"*'XSSR'."'XSSZA'1/8$./-'8)"B21.3'."./-2>'*")2''''.9/%']VS'*$--$"%

Case Study: Bethesda, Maryland

Overview!'L233'.9/%'VS'*$-23'()"*'M/39$%&."%'4+!'^32>'."'?2'*2>$,*'>2%3$.6')23$>2%.$/-A'"(($12'/%>')2./$-''''>2#2-"8*2%.!'P":'/%',)?/%'12%.2)'"('!"%.&"*2)6'+",%.6':$.9'RR_'''')23$>2%.3!'42#2-"82>'/')28,./.$"%'/3'/')2&$"%/-'/).3'>23.$%/.$"%''''"#2)'.92'-/3.'VS`'62/)3

Bethesda Urban Partnership!'P"%8)"($.'")&/%$D/.$"%'23./?-$392>'$%'VZZ[!'a/%>-23'-/%>31/8$%&A'*/$%.2%/%12A'>":%.":%''''*/)<2.$%&A'-/)&2F31/-2'2#2%.3'/%>'21"%"*$1''''>2#2-"8*2%.'$%$.$/.$#23!'Q3./?-$392>'.92'52.923>/'N).3'/%>'Q%.2)./$%*2%.'4$3.)$1.''''$%'XSSX!'=,%>2>'?6')2#2%,2'()"*'52.923>/'0/)<$%&'L".'4$3.)$1.''''(223'/%>'.92'1"**2)1$/-'^)?/%'4$3.)$1.'8)"82).6'./7!'0)$#/.2'38"%3")3'/-3"'3,88").'-/)&2'31/-2'2#2%.3

Arts & Entertainment District!';./.2'>23$&%/.$"%'K'./7'$%12%.$#23'?2%2($.3'/).$3.3A'/).3'''''2%.2)8)$323'/%>'>2#2-"82)3':$.9$%'.92'>$3.)$1.!'N).$3.3':9"'-$#2'$%'!"%.&"*2)6'+",%.6'/%>':")<'$%'.92'''''4$3.)$1.'1/%')212$#2'12)./$%'$%1"*2'./7'?)2/<3!'42#2-"82)3':9"')2%"#/.2'")'1"%3.),1.'38/123'(")'/).3b'''',32'1/%'?2'272*8.'()"*'8/6$%&'12)./$%'8)"82).6'./723'(")'''',8'."'VS'62/)3!'N).3'2%.2)8)$323'.9/.'19/)&2'.92'N>*$33$"%3'/%>'''N*,32*2%.'./7'/)2'27821.'()"*'.9$3'./7

Results!'C92'4$3.)$1.'$3'($--2>':$.9'/).$3.3A'/).3'#2%,23A'&/--2)$23'/%>'''''8,?-$1'/).!'c2%,23'$%1-,>2'&/--2)$23A'/).'2>,1/.$"%'38/123A'1$%2*/A'''''>/%12'3.,>$"3A'.92/.2)3'/%>'*,3$1'3.")23!'H2./$-A'1"**,%$.6'32)#$123A')23./,)/%.'/%>'1"**2)1$/-''''/1.$#$.6'1"*8-2*2%.'.92'/)2/!'Q#2%.3'$%1-,>2'52.923>/'L$.2)/)6'=23.$#/-A'd,.>"")''''!"#$23A'E*/&$%/.$"%'52.923>/A';,**2)'+"%12).';2)$23A''''C/3.2'"('52.923>/A'M$%.2)'M"%>2)-/%>A'N).'M/-<A'N).$3.''''!/)<2.A'52.923>/'=$%2'N).3'=23.$#/-eeeeee

Media/ New Mediafilm, video, animation, web design,

sound studios, TV, radio

Commercial Artsgraphic design, advertising, printing

Designarchitecture, landscape architecture, interior design,

home furnishing, gardens, product design

Literarybooks, newspapers, periodicals, libraries

Visual Arts and Craftspainting, sculpture, photography, crafts,

galleries, art museums

Performing Artsdance, theatre, music

Heritage and Conservationmuseums, historic sites, restoration, preservation

Support SystemBusiness services, Education

Government, Networks

C219%"-"&6

a"38$./-$.6'K'C",)$3*L$(23.6-2O'M2--%233'f'a"*2'K'Y/)>2%'

!/%,(/1.,)$%&

CREATIVE CLUSTER!2>$/fP2:'!2>$/

423$&%'Y"">3+"**2)1$/-'N).3

a2)$./&2 c$3,/-'N).3'f+)/(.3

Page 3: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

“A more cogent case needs to be made for funding the arts. But what the arts can do brilliantly in fundraising is get a little bit from a lot of sources. That's the beauty of it: a bit from government, a piece from corporations and foundations, a chunk from individuals, a portion from galas. It all mixes and matches and voIiloa! -- an incredible feast emerges while no one sector has spent too much.”Karen Brooks Hopkins, President Brooklyn Academy of Music - BAM

Berkshires, MA - Cultural Development Not Facilities

Bethesda, MD - Arts District

New Forms and Media From Palaces to Districts

From Traditional Venues to Engaged Audiences

Concerto for Turntable, with DJ Radar, Carnegie Hall

Macro Trends Funding

Case Studies

Virtual Experiences

Community Based Podcasts

Customizing Your Culture

New Audiences / Experiences

extend the range

What Other Places Have Done. . .

Page 4: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

What Other Places Have Done. . .

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!$"+*$*5'1+-> !? @A>ABB>BBBC 3*(8#1> !? @DB>BBBC AE./F<#-.F51*0#F.'F1+7#F@33?CF

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Worldwide, arts & culture are having significant impact in smaller communities, not just larger cities. Creative

workers locate outside of metro centers and continue to work in creative fields. Geographical distribution of US

artistic activity is decentralizing toward second-tier growth rings. Edge cities are taking pride in providing good

quality, but affordable life while supporting a vibrant cultural scene.Round Rock’s similar challengeRound Rock’s similar challenge Other Edge City TransformationsOther Edge City Transformations

Round Rock is to Austin as .... Edge City to Core City

CORE CITY EDGE CITY CORE CITY EDGE CITY

Page 5: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

The Benefits Are . . .

Economic Impact of Nonpro!t Arts & Culture Organizations and their Audiences in Austin, TX

Resident Audiences Non-Resident Audiences All Audiences

Refreshments/Snacks During the Event $4.36 $4.47 $4.39

Meals Before/After the Event $10.50 $15.73 $11.96

Gifts/Souvenirs $1.79 $5.36 $2.79

Clothing & Accessories $2.11 $2.35 $2.18

Ground Transportation & Parking $3.96 $6.76 $4.74

Event-Related Child Care $0.57 $0.47 $0.54

Overnight Lodging $4.43 $14.05 $7.12

Other $0.81 $2.31 $1.23

Total Per Person Spending $28.53 $51.50 $34.95

Event-Related Spending by Arts & Culture Event Attendees Totaled $138.15 Million in Austin, TX

Residents Non-Residents All Austin Attendees

Total Event Attendance 2,849,148 1,104,158 3,953,306

Percent of Attendees 72% 28% 100%

Average Dollars Spent Per Attendee $28.53 $51.50 $34.95

Total Event-Related Spending $81,216,192 $56,864,136 $138,150,328

Total Economic Impact of the Nonpro!t Arts & Culture Industry in Austin, TX

City of Austin Median of Similar Regions National Median

Total Expenditures 271,694,936 198,873,390 48,358,919

Full-Time Equivalent Jobs 8,625 6,289 1,361

Resident Household Income $154,766,000 $125,022,000 $25,120,500

Local Government Revenue $16,965,000 $8,502,000 $1,934,000

State Government Revenue $10,527,000 $8,272,000 $2,057,000

Government investment in the arts yields $7 for every $1 spentEconomic Impact: Austin arts attendee spends $34.95 + cost of admission vs. national

avg. of $27.79.

Meeting & Event Activity: Cultural activity and places draw ancillary activity (corporate meetings & private special events).

Corporate Recruitment: Cultural activity is an important amenity to corporations considering where to locate business. It is seen as an indicator of an educated workforce & high quality of life.

Cultural Tourism: Cultural activity draws cultural tourists who spend more and stay longer when traveling.

Teaching Innovation & Creativity: The teaching of the arts is now being recognized as a fundamental-need for the North American economy and its workforce. The MFA is the new MFA. STEM to STEAM.

Economic Development: People like to live and work in creative places. Arts and culture are an important part of economic development initiatives.

Quality of Life & Civic Pride: Arts and cultural offerings are widely seen as a strong contributor to high quality of life. Ferments an emotional attachment to place.

Branding & Identity Building: Expand a City’s reputation and develop destination oriented activities.

Page 6: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

“Not only do the arts provide a much needed social escape for many in our communities—they also help drive

local economies. Having an abundanceof unique arts and events means more revenue for local businesses and

makes our communities more attractive to young, talented professionals–whose decisions on where to start a

career or business are increasingly driven by quality of life and the availability of cultural amenities. ”

- Bart Peterson, Mayor of Indianapolis, IN and President, National League of Cities

Benefits of Art & Culture . . .

Page 7: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

Round Rock Is . . .

1431

620

114

N. MAYS STREET

MAIN STREET

BOWMAN RD.

CHISOLM

TRAIL RD.

SUNRISE BLVD.S. M

AYS STREET

GATTIS SCHOOL RD.

EAST OLD SETTLERS BLVD.

UNIVERSITY BLVD.

WEST OLD SETTLERS BLVD.

McNEIL

RD.

ROUND ROCK AVE.

RED BU

D LN

.

A.W. GRIM

ES BLVD.

A.W. GRIMES BLVD.

OLD TOWN

NORTHEAST

SAM BASS RD.

DOWNTOWN

DELL DIAMOND

OLD SETTLERS PARK

ROUND ROCK

HIGHER EDUCATION

CENTER

LA FRONTERA

SHOPPING CENTER

IKEAIKEA

ROUND ROCK

PREMIUM

OUTLETS

Page 8: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

Round Rock Is . . .Demographic Segments !"#$%&'())*+',-'.)/,0%+10-)2.&34

Blue-Chip Blues

5,$'6/7+8)5,$'-)+-)9.#:.)0-)0)&#;<#%10=,'),+<'-1>,')<#%)young, sprawling

families):+17):',,680>+.?)=,$'6&#,,0%)@#=-3)A17.+&0,,>)B+C'%-'D:+17)0)-+?.+<+&0.1)8%'-'.&')#<)E+-80.+&-)0.BF#%)G<%+&0.6G;'%+&0.-D17')-'?;'.1H-)0?+.?).'+?7=#%7##B-)<'01$%')&#;80&1I)

;#B'-1,>)8%+&'B)7#;'-)-$%%#$.B'B)=>)&#;;'%&+0,)&'.1'%-)1701)cater to

child-filled households3

Family Thrifts

J7')-;0,,6&+1>)&#$-+.-)#<)+..'%6&+1>)B+-1%+&1-I)K0;+,>)J7%+<1-)&#.10+.)young,

ethnically diverse parents):7#)70C'),#1-)#<)&7+,B%'.)0.B):#%9)'.1%>6,'C',)-'%C+&')@#=-3)2.)17'-')080%1;'.16<+,,'B).'+?7=#%7##B-I)C+-+1#%-)<+.B)17')-1%''1-)@0;680&9'B):+17)=0=+'-)0.B)1#BB,'%-I)1%+&>&,'-)0.B)=0-9'1=0,,)7##8-I)L0':##-)0.B)E>$.B0+-3

Kids & Cul-de-SacsM8-&0,'I)-$=$%=0.I);0%%+'B)&#$8,'-):+17)&7+,B%'.3333333G.)'.C+0=,'),+<'-1>,')#<),0%?')<0;+,+'-)+.)%'&'.1,>)=$+,1)-$=B+C+-+#.-3)N+17)0)7+?7)%01')#<)E+-80.+&)0.B)G-+0.)G;'%+&0.-I)17+-)-'?;'.1)+-)0)%'<$?')<#%)&#,,'?'6'B$&01'BI):7+1'6&#,,0%)8%#<'--+#.0,-):+17)0B;+.+-1%01+C')@#=-)0.B)

$88'%6;+BB,'6&,0--)+.&#;'-3)J7'+%)nexus of education, affluence

and children translates into large outlays for child

centered products and services3

White Picket FencesO+B8#+.1)#.)17')-#&+#'&#.#;+&),0BB'%I)%'-+B'.1-)+.)N7+1')P+&9'1)K'.&'-),##9)0),#1),+9')17')-1'%'#1>8+&0,)G;'%+&0.)7#$-'7#,B)#<)0)?'.'%01+#.)0?#()>#$.?I);+BB,'6&,0--I);0%%+'B):+17)

&7+,B%'.3)5$1)17')&$%%'.1)C'%-+#.)+-)characterized by modest homes

and ethnic diversityD+.&,$B+.?)0)B+-8%#8#%1+#.01').$;='%)#<)E+-80.+&-)0.B)G<%+&0.6G;'%+&0.-3

Brite Lites, Li’l City*#1)0,,)#<)17')G;'%+&0H-)&7+&)-#87+-1+&01'-),+C')+.);0@#%);'1%#-3)5%+1')Q+?71-I)Q+H,)/+1>)+-)0)?%#$8)#<)

well-off, middle-aged couples settled in the

nation’s satellite cities3)R'-+B'.1-)#<)17'-')1>8+&0,)L2*S))!B#$=,')+.&#;'I).#)9+B-4)7#$-'7#,B-)70C')&#,,'?')'B$&01+#.-I):',,680>+.?)=$-+.'--)0.B)8%#<'--+#.0,)&0%''%-)0.B)-:0.9)7#;'-)<+,,'B):+17)17'),01'-1)1'&7.#,#?>3

Country Squires

J7'):'0,17+'-1)%'-+B'.1-)+.)'T$%=0.)G;'%+&0),+C')+.)/#$.1%>)"U$+%'-I)0.)#0-+-)<#%)affluent

Baby Boomers who’ve fled the city)<#%)17')&70%;-)#<)-;0,,61#:.),+C+.?3)2.)17'+%)=$&#,+&)&#;;$.+1+'-).#1'B)<#%)17'+%)%'&'.1,>)=$+,1)7#;'-)#.)-8%0:,+.?)8%#8'%1+'-I)17')<0;+,+'-)#<)'T'&$1+C'-),+C')+.)-+T6<+?$%')&#;<#%13)/#$.1%>)"U$+%'-)'.@#>)&#$.1%>)&,$=)-8#%1-),+9')?#,<I)1'..+-)0.B)-:+;;+.?)0-):',,)0-)-9++.?I)=#01+.?)0.B)=+9+.?3

Upward BoundO#%')170.)0.>)#17'%)-'?;'.1I)M8:0%B)5#$.B)088'0%-)1#)=')17')7#;')#<)17#-')

legendary Soccer Moms and Dads3)2.)17'-')-;0,,)-01',,+1')&+1+'-I)$88'%6&,0--)<0;+,+'-)=#0-1)B$0,)+.&#;'-I)&#,,'?')B'?%''-)0.B).':)-8,+16,'C',-)0.B)&#,#.+0,-3)

R'-+B'.1-)#<)M8:0%B)5#$.B)1'.B)1#)=')kid-obsessedI):+17)7'0C>)8$%&70-'-)#<)&#;8$1'%-I)0&1+#.)<+?$%'-I)B#,,-I)=#0%B)?0;'-I)=+&>&,'-)0.B)&0;8+.?)'U$+8;'.13

Winner’s CircleG;#.?)17'):'0,17>)-$=$%=0.),+<'-1>,'-I)N+..'%H-)/+%&,')+-)17')>#$.?'-1I)0)&#,,'&1+#.)#<);#-1,>)

25- to 34-year-old couples with large families in

new money subdivisions3)"$%%#$.B+.?)17'+%)7#;'-)0%')17')-+?.-)#<)$8-&0,'),+C+.?()%'&%'01+#.0,)80%9-I)?#,<)&#$%-'-)0.B)$8-&0,');0,,-3)N+17)0);'B+0.)+.&#;')#<).'0%,>)VWXIXXXI)N+..'%H-)/+%&,')%'-+B'.1-)0%')=+?)-8'.B'%-):7#),+9')1#)1%0C',I)-9+I)?#)#$1)1#)'01I)-7#8)01)&,#17+.?)=#$1+U$'-)0.B)109')+.)0)-7#:3

0% 10% 20% 30% 40% 50% 60%

Art Museums/Galleries

Ballet

Non-musical plays

Musicals

Opera

Classical Music

Jazz

PPercentage of U.S. Adult Population Participating in the Arts bby Level of Educational Attainment

Graduate Degree + Bachelor's Degree Some College

High School

0% 5% 10% 15% 20% 25% 30% 35%

High School Graduate (or GED)

Some College, No Degree

Associate Degree

Bachelor's Degree

Graduate or Prof Degree

EEducational Attainment

Round Rock 20-mile Radius Austin CBSA USA

0% 5% 10% 15% 20% 25% 30% 35%

Age 17 and under

Age 18 to 34

Age 35 to 54

Age 55 to 64

Age 65+

AAge Distribution

Round Rock

20-mile Radius

Austin CBSA

USA

0%

5%

10%

15%

20%

25%

30%

35%

2000 2010 2015

TTrend in Racial Composition Asian

Black or African American

Hispanic or Latino

Major Employers

Creative Industries vs Population

Round Rock Austin2010 Population 95,833 764,479

Creative Businesses (per 1,000 residents) 2.47 4.26

Creative Employees (per 1,000 residents) 7.64 18.87

*All data is under-represented and based solely on businesses that have registered with Dun & Bradstreet

Creative Industries

!)YXZ)Q'--)/%'01+C')5$-+.'--'-)

!)[XZ)Q'--)/%'01+C')A;8,#>''-))

Family

Concentrations

Family-oriented: High levels of children and families

Diversifying: Hispanic/Latino population is

continuing to grow and African

American or Black population is

growing at faster rate than the region,

development of campus will bring

younger adults

Regionally-oriented: Traveling for work (25 min. avg

minute commute time, 60% reported

they work outside of Round Rock in a

community survey), and some arts

and culture, retail and services

Rooted: 76% of community survey

respondents have lived in Round

Rock longer than 5 years

Recreation-oriented: Game On! along with well-attended

recreation programs

Young: 26% of residents are ages 18 - 34 and

this is likely to increase.

Page 9: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

6

5

4

3

2

53

5049

48

45

44

43

42

41

40

39

38

37

36

35

34 33

32

30

29

28

27

23

21

20

18

462217

13

11

10

7

5251

47191612

3124

1514

2625

Old Settlers Palm Valley Park

Baseball Complex

Henry S McNeil Park

Woods Park

Creekmont West Park

Settlement Lake Park

Lake Creek Park

Round Rock West Park

Kiwanis Field

Greenslopes Park

Bustin Memorial Park

Creek Bend Park

Frontier Park

Round Rock Memorial Park

G A Stark Park

Kenningham Park

Stella Park

Settlement 1 Park

Veterans Park

Meadow Lake

Chandler Branch

Old Settlers Lake

Alligator Hole Pond

Forest Creek Golf Course Pond

Brushy Creek

Lake Creek

Chandler Branch

MC Nutt Creek

Dry

Bra

nch

Dry Fork

Onion B

ranch

Dyer B

ranch

Chandler B

ranch

0 0.4 0.8 1.2 1.60.2Miles

!PERFORMIONG ARTS

PROGRAM SPACE/VENUE

VISUAL ARTS

PUBLIC ART

ID # Name ID # Name

1 RRISD - Performing Arts Center Auditorium 28 Clay Madsen Rec Center

2 First United Methodist Church 29 Cordovan Art School

3 Old Settlers Park Pavilion 30 Dance Gallery Round Rock

4 RRISD - CD Fulkes Auditorium 31 Danny Ray's Music

5 Buck Egger Park 32 RRISD - Blackland Prairie

6 Meadow Lake Park 33 RRISD - Berkman

7 Round Rock Public Library Meeting Room 34 RRISD - Brushy Creek

8 RRISD - Performing Arts Center Black Box 35 RRISD - Cactus Ranch

10 Mesa Village Park 36 RRISD - Caldwell Heights

11 Round Rock West Park Pavilion 37 RRISD - Deep Wood

12 City Hall Parking Garage 38 RRISD - Fern Bluff

13 Lake Creek Park 39 RRISD - Forest Creek

14 Memorial Park 40 RRISD - Gattis

15 Sam Bass Community Theater 41 RRISD - Great Oaks

16 City Hall Mall 42 RRISD - Old Town

17 Round Rock Amphitheater 43 RRISD - Robertson

18 RRISD - High School Gymanasium 44 RRISD - Union Hill

19 StarCo 45 RRISD - Voigt

20 The Crossing at Chisholm trail 46 Allen R Baca Center

21 Art Center of Williamson County 47 Arts Space

22 Allen R Baca Center 48 County Annex

23 Brushy Creek Community Center 49 Dell Diamond Exhibition Hall

24 Ceramic Lodge 50 Old Settlers Park

25 CHASCO Family YMCA 51 Palm House Museum

26 YKIDZ YMCA 52 Round Rock Public Library

27 Circle in a Square Pottery 53 Texas State University Higher Education Center

What’s Happening In Round Rock . . .

Page 10: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

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What’s Happening in Round Rock . . .

Page 11: Arts and Culture Strategic Master Plan - Community Coffee Presentation

ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE

What We’ve Heard So Far . . .

“...Success would be a new facility for arts downtown.”

“1,500 people attended the County Symphony’s Christmas concert.”

“...focus is on families, kids and seniors.” “...AUSTIN is Round Rock’s amenity package.”

“Arts & culture need funding.”

“Round Rock needs to differentiate itself from other places.”

“...great start for an arts center would be an existing warehouse.”

“...a SHARED performance venue is desired.”

“...difficult to imagine success for arts without a place.”

“...lot of lip service, but nothing happens.”

“...art is alive, COMMUNITY is lacking.”

“...City only cares about SPORTS.”

“Northeast will be the new Round Rock”

“Art is stealth”“...shared responsibility.”

“...volunteers are essential!” “ ...red neck reputation needs to go.”

“We can be better than a strip mall between Austin and Georgetown”

“...creating PASSION FOR PLACE through arts is critical”

“We should make an effort to ATTRACT young people and performers from Austin.”

“...higher ed center will be trans formative.”

“...An 800 seat orchestra hall would be perfect.”

“...Next generation needs to step up to the plate.”

“...DIVERSITY should be celebrated - too conservative.”

“...Intertwine recreation, heritage, and art.”

“Better communication of ongoing events would increase awareness & propel interest.”

“Round Rock is interested in traditional forms of art and culture.”

“The City needs a predictable funding system for arts &culture that supplements their income and fundraising.”