aqm-strategic deployment-ass-1.pptx

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    STRATEGIC DEPLOYEMENT

    Presented by:

    DELO BENKA

    NATIONAL INSTITUTE OF FASHION TECHNOLOGY MFTech 1

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    INTRODUCTION

    Is a systematic approach of defining long-term business goals

    and identifying the means to achieve them.

    An organization must incorporate the effort into the strategic

    planning process and into the annual business plan to instituteorganization-wide change.

    The term strategic planning is often misunderstood to be the

    creation of the strategic plan and not the careful deployment of

    strategic goals, sub-goals, and annual goals and the assignmentof the resources and actions to achieve them.

    What Is strategic Planning?

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    Is a systematic approach to integrating customer-focusedorganization-wide improvement efforts with the strategic plan of

    an organization.

    More specifically, it is a systematic process by which an

    organization defines its long-term goals with respect to quality

    and integrates them on an equal basis with financial, human

    resources, marketing, and research and development goals into

    one interconnected business plan.

    The plan is then deployed throughout the entire organization.

    What is Strategic Deployment?

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    Until recently, strategic plans typically consisted only of financial

    goals or market goals.

    Consisted of: establishing financial goals, developing plans to

    meet the goals, providing the needed resources, establishing

    measures of actual performance, reviewing performance against

    financial goals, and providing rewards based on results.

    The approach used to establish organization-wide financial

    goals, To be effective at achieving rapid change in a globalenvironment, quality, benchmarking, and strategic quality

    deployment, change efforts, such as total quality management,

    deployed into the strategic plan,

    reviewing Performance against improvement goals

    Strategic Planning: The Past

    -

    Strategic Planning: Today

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    THE ELEMENTS OF STRATEGIC DEPLOYMENT

    - A desired future state of the organization. one

    that may take 5 or even 10 years to achieve.

    - The purpose or reason for the existence, i.e., what

    we do and whom we serve

    - Means to achieve the vision.

    - Strategies are few and define the key success fact

    - What the organization must achieve over a

    1- to 3-year period.

    - What the organization stands for and

    believes in.

    - A guide to managerial day to day

    action.Commitment to customer

    Quality, safety, environment .

    An activity of duration as long as 3 to 9 months that addresses a deployed goal,

    and whose successful completion contributes to assurance that the strategicgoals are achieved.

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    Example: Vis ion of Am azon

    Our vision is to be the earthsmost customer centric company; to

    build a place where people can come to find and discover

    anything they might want to buy online.

    Example: Miss ion of Google Company

    To organize the worlds information and make it universallyaccessible and useful.

    Examp le - Core values o f Toyota Company

    Customer first Respect for people

    International focus

    Continuous improvement and innovation

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    LAUNCHING STRATEGIC DEPLOYMENT

    Establish the Vision- Strategic deployment begins with a vision that is customer-

    focused:

    - In creating the vision, organizations should take into account itscustomers, the markets in which it wants to compete, the

    environment within which the organization operates, and thecurrent state of the organizationsculture.

    Agree on a Mission

    - A mission statement is designed to address the question, What

    business are we in? A mission statement should clarify theorganizationspurpose or reason for existence.

    - Together, a vision and a mission provide a common agreed-

    upon direction for the entire organization. This direction can be

    used as a basis for daily decision making.

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    OUNT

    The first step in converting the vision into an achievable plan is tobreak the vision into a small number of key strategies.

    Key strategies represent the most fundamental choices that theorganization will make about how it will go about reaching its

    vision.

    Develop Key Strategies

    In order to determine what the key strategies should be, one

    needs to assess five areas of the organization and obtain the

    necessary data on:

    - - Customer loyalty, customer satisfaction.

    - - Costs related to poor quality.

    - - Organization culture (satisfaction)

    - - Internal business process (including suppliers).

    - - Competitive benchmarking

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    An organization sets specific, measurable strategic goals that

    must be achieved for the broad strategy to be a success.

    A goal must be SMART.

    Develop Strategic

    Goals

    Areas minimally required to assure that the proper goals are

    established :Product performance - response to customer needs e.g. fuelconsumption.

    Competitive performance - Meeting or exceeding competitiveperformance

    Quality improvementquality improvement projects

    Cost of poor quality - goal of reducing the costs due to poor quality orwaste

    Performance of business processesmultifunctional in nature,

    e.g., new product development

    OUNT

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    Living the established values, Training and communication ofvalues for all employees

    Examples of values that guide us are:

    customer delight, commitment, teamwork, continuous

    improvement, trust and integrity, and mutual respect

    OUNTEstablish Values

    Communicate Company Policies

    Published policy statements are the result of a good deal of

    deliberation by management, followed by approval at the highestlevel.

    The senior executive team or quality council plays a prominent

    role in this process.

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    Top-level management must come together as a team todetermine and agree upon the strategic direction of the

    organization

    Upper Management Leadership

    Deploy Goals:

    conversion of goals into operational plans and projects.

    Deployment as used here means subdividing the goals and

    allocating the sub-goals to lower levels.

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    A key measures (performance indicators) need to be established.

    Indicators that link strongly to strategic goals and to the vision

    and mission of the organization

    Indicators that include customer concerns; that is, the measures

    focus on the needs and requirements of internal and external

    customers

    A small number of key measures of key processes that can be

    easily obtained on a timely basis for executive decision making

    The identification of chronic waste or cost of poor quality

    Measure Progress with Key Performance

    Indicators:

    Reviewing Progress - look at the gaps between measurement

    of the current state and the target it is seeking.

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    Some organizations have realized the following benefits from

    strategic deployment.

    Focuses the organizations resources on the activities that are

    essential to increasing customer satisfaction, lowering costs, and

    increasing shareholder value.

    Creates a planning and implementation system that is

    responsive, flexible, and disciplined.

    Encourages interdepartmental cooperation.

    Provides a process to execute breakthroughs year after year. Empowers managers and employees by providing them with the

    authority to carry out the planned activities.

    Benefits of Strategic Deployment

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    Some important lessons learned about the risks inimplementing strategic deployment.

    Pursuing too many objectives, long term and short term, at the

    same time will dilute the results and blur the focus of the

    organization.

    Excessive planning and paper work will drive out the needed

    activities and de-motivate managers.

    Trying to plan strategically without adequate data aboutcustomers, competitors, and internal employees can create an

    unachievable plan.

    RISKS AND LESSONS LERNED

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