aps2013 opening slides - #aps2013
Post on 20-Oct-2014
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App promotion summit 2013. Accelerating your mobile application marketing strategy.TRANSCRIPT
WELCOME TO…
SOLVING THE MOBILE APP DISTRIBUTION PROBLEM
“Whether you’re building an app for photos, shopping, messaging, local, movies, or news, there are now 2-3 very high-quality competitors in each category”
@ANDREWCHEN “Distribution is much harder on mobile than web … You need to master the ‘download app, use app, keep using app, put it on your home screen’ flow and that is a hard one to master”
FRED WILSON, UNION SQUARE VENTURES
“At best, we retain 5% of users through the entire onboarding process”
VIBHU NORBY, ORIGAMI LABS
MOBILE GROWTH HACKING QUESTIONS TO ANSWER TODAY • What are the latest appstore optimization techniques?
• How do you navigate a sea of 200+ mobile ad networks and bring down cost-per-install?
• What are the new App Discovery channels that are emerging?
• How to get users engaged and turn downloads into MAUs and DAUS?
OUR SPONSORS
PARTNERS
• WIFI
• Please put your phone on silent
• Please wear your Lanyards at all 6mes
HOUSEKEEPING
• #APS2013
• @apppromo0on • Audio-‐visual recordings are being made of this
event
• Presenta0ons will be available to aAendees aBerwards
MEDIA
LUNCH AND OTHER REFRESHMENTS 8.00 BREAKFAST 10.45 COFFEE 13.00 LUNCH 15.45 AFTERNOON TEA 18.00 DRINKS
ROUNDTABLE FORMAT
EVALUATION FORM
AGENDA APPSTORES BREAK MOBILE ADVERTISNG LUNCH APP DISCOVERY AFTERNOON TEA ENGAGEMENT PIMMS ROUNDTABLES DRINKS
9.00 -‐ 10.45 10.45 -‐ 11.15
11.15 -‐ 13.00 13.00 -‐ 14.00 14.00 -‐ 15.45
15.45 -‐ 16.10 16.10 -‐ 17.25
17.25 -‐ 18.00 18.00 -‐ 20.00