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@scotcommsnet #scotcommsnet Wifi The Brian Cox:Network: TP-LINK-DEED1E Password: 54465336 Breakout rooms: Network: SYT foyer Password: oldsheriffcourt

Agenda10.30: Opening remarks –John Booth (Brian Cox Studio)10.45: Digital Reboot – Duncan Russell (Brian Cox Studio)11.30: Breakout groups (Brian Cox Studio / Gold / Blue + Purple Room)12.50: Breakout summary (Brian Cox Studio)13.00: Lunch (reception area)13.45: Over to you – Ideas for the future (Brian Cox Studio) 14.00: Collaboration panel with Q&A – Clare Smith (Brian Cox Studio)14.45: Closing remarks & next steps – John Booth (Brian Cox Studio)15.00: Close

Wifi The Brian Cox:Network: TP-LINK-DEED1E Password: 54465336 Breakout rooms: Network: SYT foyer Password: oldsheriffcourt

Digital Reboot

Duncan Russell, Senior Producer, Whitespace

Everything many of us once learned about digital design is now completely out of date. But which principles still hold true?

Duncan Russell from the Whitespace user experience team will present the latest in research and best practice to bust some common myths and inspire us to work together to create better digital projects for today's users.

Facing the StormBrian Lironi, Head of Corporate Affairs, SSEPD

On January 12, 2015 Storm Rachel caused power cuts to one in five homes in the north of Scotland. Tens of thousands of those homes were without power for up to four days.

In this workshop Brian Lironi looks at three possible approaches to communications that week: • The Good: as SSEPD tried to do; • The Bad: As another electricity network company did; and • The Future: Just 15 months on, how might technology and other developments

change the comms plan?

‘Scotland. A Spirit of its own.’ Going global with VisitScotland’s new brand campaign

Gwen Raez, Senior Marketing Manager, VisitScotland

VisitScotland trended #2 in the UK and #20 in the world at the launch of its new global campaign in February. Find out more about the new era of Scottish tourism.

The Social Media LandscapeSimon Crunden, Managing Director, Republic of Media Ltd

Social networks are big business - from Facebook to Snapchat, Pinterest to Twitter - these social mega-brands are spreading their wings. What are their plans for the future?

This workshop is reflections on a recent visit to California to see these companies, and a discussion of what the implications are for advertisers of their latest developments

Generation Blog

Emma Paul, Account Manager, Stripe Amanda Davies, Blogger, Honeypop Kisses Emma Paul from Stripe Communications will lead a breakout session on working with bloggers and influencers. She will be accompanied by Scottish Blogger of the Year, Amanda Davies, better known as Honeypop Kisses.

The pair will chat about how comms professionals can engage with the latest generation of media and how to maximise these relationships in campaigns and deliver real results.

Collaboration PanelGreener together Jon Molyneux Head of Communications, Zero Waste Scotland) How Scotland’s environmental and rural affairs agencies are collaborating to improve communications outcomes.

Creating a collaboration mind-set Argo, Associate Director, Weber ShandwickTactics and tools are crucial, but having the right overall approach is even more so. Stewart will set out some of the fundamental building blocks for successful collaboration, how this works in an agency environment, and some of the most important factors that communicators need to consider.

Collaborating for a successful Team Scotland Anna Allan, Head of Business Events, Highlands and Islands EnterpriseHaving worked in various marketing and communications roles in the public sector for the past 12 years, Anna will share her insights into partnership working across Team Scotland and what makes for successful collaboration.

Wifi The Brian Cox:Network: TP-LINK-DEED1E Password: 54465336 Breakout rooms: Network: SYT foyer Password: oldsheriffcourt