april 2003

* * * Drive Traffic to Your Web Site * * *

April 2003

Bridging the GapTo the Search Engines

- Without Any Programming!

A search spider’sbest friend!

Does search‘Hole’ hurt you?

Link directlyto product pages

Case study: It really works!

How LinkDrivermodules work

Who should buy LinkDriver?

Not just asearch optimizer

Updates offermuch more

Return toopening slide

Bridging the Gap to the Search Engines -- Without any Programming!

A Spider’s Best Friend!A search spider’sbest friend!










Your main goal: Drive more traffic to your Web site

The main source of Web traffic: Web users find 80% of sites via search engines

Does the ‘Hole’ in search engines hurt you? Search engine spiders usually cannot

find products in dynamic databases Thus the ‘crown jewels’ of most dynamic

Web sites are not in the search engines!

LinkDriver drives traffic directly to your company’s individual product pages

LinkDriver doesn’t ‘fool’ the search engines Avoids practices frowned on by search engines Helps them find your key dynamic pages

How LinkDriver Can Help YouA search spider’sbest friend!










By driving links into the all-important search engines:

New links (to key elements in a dynamic site’s database)

Additional links (via doorway pages you create easily)

Simplified links (by shortening URLs dynamically)

Meaningful links (by sharpening page descriptions, tags)

Accomplish all thiswithout any programming!











By driving new links into the all-important search engines because:

The key elements of dynamic Web sites are buried in databases

Search engine spiders usually can’t find these pages

Thus key elements in dynamic Web sites are not in search engines

LinkDriver “bridges the gap” by helping spiders find these pages

Once you’ve taught LinkDriver how to find these key products, additional products added to the database are automatically linked











By driving additional links into the search engines:

The more search engine links to your pages, the better your chances of being found.

After creating new links to your key product pages, create additional links via new “doorway” pages -- without any programming.

Package and group your products in all the ways your customers may search for them.

Example: A hotel chain first uses LinkDriver to create new links to each hotel

property in the database of its site: http://www.hotelchain.com/FL/miami

Then the chain creates additional doorway pages to resonate with users seeking only hotels with meeting space, family plans, pets, etc. For example:http://www.hotelchain.com/FL/miami/meetings











By driving simplified links into the search engines:

Many links are very long and not “user friendly”

Create simplified links by shortening URLs

Create these simplified links dynamically (no programming or other changes required)

Easier for both computer and humans to read

People often look at a URL to see if it relates to the search they have performed – a simple obvious one will attract more clicks.

Example: This is a typical URL leading to a hotel property contained in the

site’s dynamic database (it contains a query string):

http://www.hotelchain.com/res/search.asp?sIdt=propid&iid=123

Then with LinkDriver, it could appear as:

http://www.hotelchain.com/santabarbara











By driving meaningful links into the search engines:

Most search engines list only a page’s title and short description

Create meaningful links by focusing page descriptions, tags):

Before optimization with LinkDriver:Real Estate, ERA Real Estate - Properties for Sale Sorry, but you must have a frames-capable browser to view this site. We recommend you use Netscape Navigator or Internet Explorer.http://www.era.com • Refreshed in past 48 hours • Related Pages

After optimization with LinkDriver:Real Estate, ERA Real Estate - Properties for Sale ERA Real Estate - Answers to frequently asked questions about buying, selling, or ... Virginia Wisconsin Wyoming Properties for Sale ERA Office Search ERA Agent Search Open Houses Austria Belgium ...http://www.era.com • Refreshed in past 24 hours • Related Pages More pages from www.era.com











Major real estate Web site: www.era.com

Traffic in the millions; 50,000 homes listed

But had links only to top-level static pages

Installed LinkDriver in early January 2003

Results in 8 weeks: Links to properties now in search engines Traffic (in page views) has Tripled!

LinkDriver Really WORKS!Case Study:

LinkDriver resulted in triple the page views

in just eight weeks!

A search spider’sbest friend!










www.ERA.com Weekly Page View Report

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500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Weeks

Pa

ge

Vie

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LD lower-leveloptimization starts

LinkDriver first turned on

LinkDrivertriples views

in 8 weeks

Case Study:

LinkDriver resulted in triple the page views

in just eight weeks!

LinkDriver Really WORKS!A search spider’sbest friend!










LinkDriver license includes two software modules:

1. LinkDriver Web Daemon Module Small, efficient program sits on the Web server Tuned to your operating system/server program Controlled by IT department or hosting company

2. LinkDriver Administrator Module Windows program built for marketing staff to use Can be run anywhere, re-run as often as desired Automatically finds new products in the database Includes options for paid inclusions, placements 128-bit security limits access to Web daemon Automatically checks for LinkDriver updates Built-in online help, downloadable user manual

How LinkDriver WorksA search spider’sbest friend!










Owners or managers of dynamic Web sites Use LinkDriver to drive traffic to your site Ask your in-house IT staff to review LinkDriver Ask your developer or host to install LinkDriver

Developers of dynamic Web sites Recommend or re-sell LinkDriver to your clients Charge clients to use LinkDriver on their sites Make LinkDriver part of your basic services

Anyone who hosts dynamic Web sites Recommend or re-sell LinkDriver to your clients Charge clients to use LinkDriver on their sites Make LinkDriver part of your basic services

Who Should Buy LinkDriver?A search spider’sbest friend!










Yes, LinkDriver was developed to optimizedynamic database sites for search engines:

Built to get products from the site’s database into the all-important search engines

Can drive multiple types of links into search engines Additional products added to the site’s database

are automatically linked by LinkDriver Can be re-run as often as desired to “fine tune”

links, doorways, descriptions, etc.

But, LinkDriver also does much more for your entire Web site:

Create dynamic site map, updating automatically Create URL shortcuts Create search shortcuts Redirect entire portions of your site Helps bring pages into HTML compliance All without programming!

Just a Search Engine Optimizer?A search spider’sbest friend!










Create dynamic site map, which updates automatically

Site maps are prized by Web users Dynamic sites too complex, volatile for graphical

site map LinkDriver automatically creates site map

including paths to products in database Site map is updated automatically as products

are added to the site’s database All without programming!

LinkDriver Does Much MoreA search spider’sbest friend!










Create URL shortcuts

Use LinkDriver to create a shortcut URL to any specific URL on your Web site -- static page, doorway page, dynamic page, etc.

Once a shortcut is linked in the search engines, use LinkDriver to change which page in your site that shortcut leads to

Example: http://www.vitamins.com/DailySpecial Run the LinkDriver Administrator Module each day to change

your Web site so this shortcut leads to a different page containing a different daily special

All without programming!











Create search shortcuts

Create “one-to-many” shortcut URL in your site Automatically populates search form elements and

performs the search, using your site’s existing search forms

Example: A typical full link in an auction site searching for “dolls”:

http://www.auction.com/search/search.dll?cgiurl=http%3A%2F%2Fcgi.%2Fws%2F&MfcISAPICommand=GetResult&ht=1&from=R7&ebaytag1=ebayreg&query=doll&query2=doll&search_option=1&srchdesc=y&exclude=&category0=220&minPrice=&maxPrice=&tag1code=0&st=&SortProperty=MetaEndSort&pt=2

Use LinkDriver to create a “favorites” shortcut for “doll” searches:

http://www.auction.com/favorites/dolls

And you automatically get limitless other “favorites” shortcuts, for example:

http://www.auction.com/favorites/matchbox http://www.auction.com/favorites/cars http://www.auction.com/favorites/any search term











Redirect entire portions of your Web site

Allows you to make major organizational changes in your Web site more quickly and easily

Reorganize your Web site without losing links already in the search engines

Move entire sections (whole directories) of your Web site without having to re-program the pages











Helps bring pages into HTML compliance

Compliance with basic HTML rules enhances search engine placement

LinkDriver automatically adds proper HTML document type, content location and cache information tags

All without programming!











And, future updates to LinkDriver will help you by:

Keeping up with constantly changing search engine rules

Consolidating your Web site’s usage statistics by including pages on outside proxy servers in your own site’s usage logs

Making sure that search engine links all reflect your own site’s brand across multiple servers and domains

Additional search engine optimizations for sites with heavy graphic content

Accessibility and PDA optimization

Updates Offer Much MoreA search spider’sbest friend!










Visit the LinkDriver Web site at:

Send us an email for information at:[email protected]

Visit our Web site (http://www.linkdriver.com)Read all about LinkDriver

Purchase the product with your credit card

Download the software

Download complete documentation

Join discussion forms

How to Get More InformationA search spider’sbest friend!









april 2003

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