apps and apis for brands-the new creative by oren michels
Post on 18-Oct-2014
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DESCRIPTION
Oren Michels, CEO of Mashery, came by Anthem Worldwide's digital digs in NY to brief on the state of APIs and discuss "The New Creativity" that apps and an open API ecosystem represents for businesses and brands.TRANSCRIPT
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AppsAPIs & Syndication
Creativity in the Post-Website Era
Oren MichelsCo-Founder & CEOMashery
#sxswapis
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The end of “Interneting”
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Wherever, whenever
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Web 1.0
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Web 2.0
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What is creativity?
Generate or recognize ideasalternativespossibilities
solve problemscommunicateentertain
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Perspective
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New Possibilities
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New Possibilities
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Creativity without Utility
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what’s not new?
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Be where your customer is
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\Utility
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what’s new?
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Ubiquitous Connectivity
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Mobile vs. Portable
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Tactile
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Tactile
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Location Context
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so what do you do?
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Repurposing the Internet is not the
Answer
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Apps Grant Wishes
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Apps Grant Wishes
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App-sized portions
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great standalone apps
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New models & Interactions
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Apps come from APIs
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Customer Profiles
Mapping
Media
DataDigital Assets, Such as...
Catalog/Inventory
Data Layer
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Logic Layer
Add toCart
Register
Search
LogicThings that Happen, Such as...
Buy
Data Layer
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Website
PresentationWhere Things End Up, Such as...
Mobile App
Data Layer
Logic Layer
www.
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Data Layer
Logic Layer
www.
Internal developers build web apps accessing data and logic.
Maybe even a mobile appor two...
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API Layer
Data Layer
Logic Layer
www.
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usa today
• very little traction in website era
• lots of traction in post-website era
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who owns location?
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mashery/4square
• web 2.0 conference hack
• location owners no longer own/control their location
• crappy beer in circus mashimus lounge
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What kind of brand are you?
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so creativity has the same goal. just different
tools