EconomyHistoryCorporate GovernanceEthicsVRIOIndustry Analysis w/ Michael PorterResearch & DevelopmentMajor CompetitorsFinancialsSummary

Bank Failures Market volatility Recession

1976 Apple Computer Inc. was establishedFounded by Steve Jobs, Steve Wozniak, Ronald WayneIncorporated January 3, 19771980 Apple goes public for 4.6 million shares1985 Jobs resigns from Apple

1997 Jobs returns to Apple2000 Jobs is named permanent CEOAfter 30 years Apple drops the Computer part from the corporate nameEmploys 20,000Net worth of 84.5 billion

Board of Directors

CEO

Top Management

Bill Campbell- Chairman and former CEO of Intuit Corp.Millard Drexler- Chairman and CEO of J. CrewAlbert Gore Jr.- Former Vice President of the United StatesSteve Jobs- CEO of AppleAndrea Jung- Chairman and CEO of Avon ProductsArthur D. Levinson, Ph. D.-Chairman and CEO of GenentechDr. Eric Schmidt- CEO of GoogleJerry York- Chairman, President and CEO of Harwinton Capital

Apple’s Ethics consist of:•Responsibility to shareholders•Obligation to communities•Obligation to customers

•core competencies•distinctive competencies•four questions need to be answered

Valuable? Rare? Costly to Imitate?

Exploited by Organization?

Competitive Advantages

YES YES YES YES SUSTAINABLE

Threat of Entry Supplier PowerBuyer PowerDegree of RivalryThreat of Substitutes

Economy•The next year presents many challenges for Apple to stay profitable and grow their companyVRIO•Apple is a valuable organization that fosters innovation and creativity in its employees and productsResearch & Development•Sets the standard in every industry that it competes in•Succeeds in this area through their innovative ideasFinancials•The current stock price is no indicator of how valuable the company is•Only competitor to post a net gain in 4th quarter sales

The common theme with apple is innovation and success. Apple is not afraid to be bold and try new things. Through their failures they have learned, gained perspective, and have taken on the next challenge with the skill and experience of a seasoned artist. Apple has survived hard times before and has brought itself back from the brink of oblivion to become a company that no one can imitate. The portfolio of achievements that Apple has amassed is prodigious and virtually unattainable for most companies. As long as the company keeps an open mind towards new products and services with a healthy dose of (you guessed it) innovation, there is no reason why they cannot continue prosperity for the foreseeable future.

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