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A STRATEGY ANALYSIS OF APPLE CORPORATION

AND ITS PRODUCTS

SUBMITTED BY: SUBMITTED TO:

Neha yadav GEETI SHARMA MAAM

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ABOUT APPLE:APRIL 1ST 1976 - FOUNDED.

JANUARY 3RD , 1977 - INCORPORATED

HEADQUARTERS CUPERTINO, CALIFORNIA.

CO-FOUNDERSSTEVE JOBS, STEVE WOJNIAK

CEO STEVE JOBS.

REVENUEUS DOLLAR 19.3 BILLION

INDUSTRYCOMPUTER SOFTWARE, COMPUTER HARDWARE, CONSUMER

ELECTRONICS

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VISION AND MISSION:VISION:

Man is the creator of change in this World. As such he should be above systems and

structures, and not subordinate to them

MISSION:

Apple is committed to bringing the best personal computing experience to students,

educators, creative professionals and consumers around the World through its

innovative hardware, software and internet offerings.

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OBJECTIVE:

To collect information about apple products and satisfaction level

of its products.

To seek the views of different users of different companies about

their satisfaction level.

To analyze the strategy used by apple computers and its products.

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RESEARCH METHODOLOGY:

INSTRUMENTS : Questionnaire, Primary and Secondary Data.

PRIMARY DATA : In the Form of Raw Data.

SECONDARY DATA : Collected from Internet & Library.

QUESTIONNAIRE SAMPLE SIZE : Sample Size is 150.

AGE GROUP : 20 to 30 Years.

PROFILE : Students and Employees.

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- DATA ANALYSIS:QUESTIONNAIRE

Q. Do you buy apple products?

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Q. Which products do you buy from

Apple?

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Q. How often product of Apple is used by users?

- CONCLUSION: It shows that the half of the users of iPods,mobiles, laptops and PC,s use Apple products once in a week.

This is because of availability of Apple products among the users

and advancement of technology of apple products.

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Q. Overall, users are how much satisfied with apple products?

CONCLUSION: It shows that the most of the users of all appleproducts i.e. iPods, laptops, PCs and mobiles are either very satisfied or

satisfied .

This is because apple always focus on consumer satisfaction. They know

what their customer want and how they should timely improve their

technology.

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Q. SATISFACTION LEVEL OF USERS ACCORDINGLY WITHTHE CHARACTERISTICS OF APPLE PRODUCTS.

CONCLUSION: It shows that there are very less unsatisfied users of apple products.

Users who are using apple products are either very satisfied or satisfied or neutral.

This is because of technology provided by apple products.

Apple always follow their mission statement i.e. they are committed to best personal

computing experience to their users.

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Q.Comparison between apple and other company products?

CONCLUSION:More than 60 % users think that apple is much better than other companies products. It

shows that quality of Apple products are much better than the other companies

products .

This is because technology of apple products is much advance than other products, user

interface is very effective in apple products, comparative and competitive advantagein apple products is much better than other companies products.

0

1

2

3

4

5

6

7

Much better

About the same

Somewhat better

Dont know

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Q. How much are you satisfied with the apple

corporations strategy formulation and

implementation regarding its products?

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Q.Which product of Apple is most frequently used or buy by users? CONCLUSION: Frequency shows that I pod is most frequently buy or

used by users.

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Q.Which attributes of apple products are liked by users? CONCLUSION: Quality of the apple products are mostly liked by apple

users.

This is because apple spend lots of money on their R&D department.

55 % users think that quality of apple product is very good.

Quality Durability Features Easy to use

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Q. What are the most important motive you take

into account, while purchasing any products?

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Q. What do you think who are the major

competitors of Apple in India?

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Q. According to you where this

company will stand in next 10 years?

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Q. What comes to your mind when you

think about apple?

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Q. What do you dont like in Apple

products?

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Q. What is the USP of apple products?

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Q. Which are the major strengths of the

company?

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Q. Which are the major weaknesses of

the company?

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Q. Do you think that Apples strategy in

India are implemented perfectly by the

company?

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Q. Do you think that apple corporation have

to make more provisions for advertising and

marketing?

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CONCLUSION:

1). To survive in the cut throat competition

Apple must take maximum efforts to keep

the customer satisfied.

2). Customer retention is very important and Apple

Computers is lacking somewhere.

3). Apple is the most popular and widely used brand by the

people.

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RECOMMENDATION:

Choose the products based on individual needs.

Always be unique and different.

Continuous innovation to expand .

More number of retail stores for easy access.

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LIMITATIONS: The survey covers only a small percentage of the total

population from the hardware and software users.

The major obstacles with which I had crop up was

limitation of time and entire study has been completed in ashort time span of 55 days ( in near about two months

time).

Although every care has been taken to make sure that the

research is accurate to the highest degreebut still a slight possibility of errors

cannot be ruled out.

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BIBLIOGRAPHY:- Kothari C.R.

(Research Methodology)New Delhi,

Vikas Publishing House pvt. Ltd.

- Phillip Kotler(Marketing Management)

-WEBSITES:

www.apple.com/in

http://books.google.co.in/books?id=mXnw5http://www.myfirstmac.com/index.php/mac/

articles/introduction .

www.americanlibrariesmagazines.org

http://www.apple.com/inhttp://books.google.co.in/books?id=mXnw5http://www.myfirstmac.com/index.php/mac/http://www.americanlibrariesmagazines.org/http://www.americanlibrariesmagazines.org/http://www.myfirstmac.com/index.php/mac/http://books.google.co.in/books?id=mXnw5http://www.apple.com/in

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Thank you