ASO 101

Who is Popsicle Games?

● Started July 2015● Releases 1 game a month● Founded with the passion of making games (because we love playing games!)

Who is James Chua?

WTF is ASO?

WTF is ASO?

● App Store Optimization● Helps with the discovery of your game / app● Not a Magic Bullet!

3 Major Parts

● Keywords Research● App Description● Images & Videos

Sample App

● Our game Scratch 2 Win: Lottery Tickets● Target Audience

○ Target US audience

○ Players who like to relax with scratch cards

○ Players who like the thrill of gambling, but not

with real money

Keyword Research

● Know which keywords to use● Know how much competition you have● May help generate idea for the theme of your game or app ● Results for Apple’s App Store and Google’s Play Store are different

Where to start?

● Check what’s trending in the App / Play store● Use tools:

○ ASOdesk.com

○ Searchman.com

● Try to be creative!

Check your competitor keywords!

Keywords tools to use

● ASODesk.com● Searchman.com

Monitoring your ranks (asodesk.com)

Results of Proper Keyword Research

App Descriptions

● Remember to use the Keywords you picked○ Use the top keywords in your game / app title

● Try to repeat as much as possible in the description (especially in Google Play)● Similar to SEO

Images & Videos

Always be testing!

Always be testing!

● Review your analytics!○ Downloads

○ Demographic

● Monitor your keyword rankings! ● Adjust Keywords when needed!

Thank you!

Try our games!

● popsiclegames.com/games

Like us on Facebook

● facebook.com/popsiclegames

Feel free to follow me on Twitter!

● @inque54