app store optimization and analytics
TRANSCRIPT
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Hello WatchKit Tuesday, Dec 16
WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)
![Page 3: App Store Optimization and Analytics](https://reader031.vdocuments.site/reader031/viewer/2022032116/55be01ffbb61ebed5b8b46f3/html5/thumbnails/3.jpg)
Seb Hareng App Store Optimization and
Analytics
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Introduction to App Marketing for iOS Apps
and Watch Apps
ASO – App Analytics Seb Hareng
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About Me
@SebHareng
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What is App Marketing?
iPhone/iPad Users
Our Apps App Marketing
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Application Analytics
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Sources:"h$p://bit.ly/1vLTvjR"and"h$p://bit.ly/1HVT7pp9
How People Find Apps?
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Enter Keywords
Browse Results
Review App
Download App
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App Title (255)
Keyword List (100) In App Purchase Name
Company Name
How is Apple Indexing Apps?
Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal
Keywords Field: personal,goal,health,gym,training,motivation,log,calorie
Enter Keywords
Fitness Buddy
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Hypothetical Example
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Creating a Large Keyword List • Brainstorm on Paper • Use Apple Search Suggestions
on iPhone • Other search suggestions
(Google, Amazon, YouTube, …)
• Other App Keywords • Google Keyword Planner,
Google Trends • Synonyms (Thesaurus.com)
Recipes Mexican Food
Mexican Food Recipes Burrito Tacos
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How To Evaluate Keywords? Ideal Keywords/Phrases have high traffic and low competition
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ASO For Apple Watch Apps • Watch Apps are bundled with iOS
Apps • Watch App Categories? • Add Keywords “for”,”Apple”,”Watch”
o “To do list for Apple Watch”
• Special icon in App Store?
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Enter Keywords
Browse Results
Review App
Download App
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Heads Up
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Design Resources
Photoshop Sketch 3 Acorn
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Screenshot Creation Tools
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In"App"Analytics9
App"Performance9
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Flurry
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App Audience
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Event Tracking • Traking game level usage • Optimize IAP conversion or any CTA • Tracking main app usage vs Watch App
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User Acquisition Tracking
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• Downloads/Revenue by Country • Reviews in all countries • Historical Raking • Daily Ranks
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Let’s Connect!
AppMarketingLab.com
@SebHareng
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Hello WatchKit Tuesday, Dec 16
WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)