APC Channel Partner Program Be the solution your customers need today

Opportunities change at lightning speed. We’ll help you keep up.

Differentiate yourself in the marketplace

Match the right solution to the right customer

Develop sales and engineering competencies

Our program is all about you 

Capitalize on market trends Virtualization. Cloud computing. BYOD. Co-location facilities. Unprecedented reliance on network connectivity. All while EPA regulations are contributing to rising energy costs. Customers need you to help them do more with less by providing a physical infrastructure strategy as dynamic as the market landscape in which we find ourselves.

We are more committed than ever to helping you turn market challenges into new opportunities by offering innovative solutions that are easy to sell.

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The basics of our program The APC Channel Partner Program offers clearly differentiated program levels that reflect your core competencies and area of expertise.  

With four levels – Registered, Select, Premier, and Elite – you leverage benefits as you advance. You’ll gain valuable insight into where the market is going and where you can take your business.

Program level revenue requirements

Each program level has its own set of revenue and competency requirements. Competency is related to certifications discussed on page 4 below.

Registered – No Minimum Revenue Required Select – No Minimum Revenue Required Premier - $100,000 Annual APC Revenue Required Elite Business Networks - $250,000 Annual APC Revenue Required Elite Data Center - $500,000 Annual APC Data Center and Services Revenue

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Getting started

Create a personal page login at: http://www.apc.com/personalpage

Profile

line profile identifies the distinguishing demographics of

e area(s) uture

d

y a

Once logged in, click “My Account” at the top right-hand corner of the page.

Click “Create” under “Channel Partner Profile” and fill out the

 

 

 

The on

your core business and competency: your market segment and verticals, thof your expertise, and your fambitions. The more we know about you, the better we can direct all our sales, marketing, ansupport efforts to meet your needs and expectations.

If you believe your company malready have a profile created or

if you have questions, email us: Channel.Programs@apc.com

required information.

 

Once these steps are

Registered Partner in our Channel Program!

 

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completed, you will officially be a

Educate yourself

Our best-in-class training helps you build

and

ications.

nized by certification, environment, discipline, and delivery type. Your program level will be dependent upon the individual certifications held by

owers you to become a trusted adviser with an unmatched level of expertise.

Competency Requirements

competencies around APC solutions to solve your customers’ most challenging problems. This professional education is available asself-paced, on-demonline training, live webinars led by industry experts, and instructor-led classroom training for more hands-on appl

The training curriculum is orga

employees at your company.

Our best-in-class training emp

Certification Title Registered Select Premier Elite Bus. Network Data Center

Regis tered Member 1 Sales Associate 1 1 Sales Professional 2 2 1 Technical Consultant 1 1 Integrated Design Consultant 1 Total Number of Individuals 1 1 2 3 3*

*Total of four individual certifications required by three unique individuals. Individual holding Technical Consultant or Integrated Design Consultant certificati hold Sales Professional certification. on may also

There are additional training paths you can complete to attain special certifications such as software specialist and advanced software

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specialist. These certifications improve your credibility as a solution provider and qualify you for additional discounts in our Opportunity Registration Program (ORP).

Program benefits add up

Benefits

Registered Select Premier Elite Bus. Network Data Center

Personal Page X X X X X Partner Locator Listing X X X X X APC Online Marketing Center X X X X X Web Content Syndication X X X X X Reseller TradeUPS Program X X X X X APC Rewards Program X X X X Opportunity Registration Program X X X X Identify X X X X Design X ORP/Cisco OIP X X X X Partner Opportunity Program X X X Small IT Solutions Program X X X X X Market Development Funds X X X Eligible to Request X X X Accrual via Data Center Incentive Program X Data Center Demo Program X X X

Partner Opportunity Program The Partner Opportunity Program (POP) is our way of rewarding high-performing partners who have demonstrated they take a project and run with it. Partners Select and above, who have access to the Partner Opportunity Management Portal, or POMP (part of our salesforce.com suite), are eligible to receive opportunities from our sales teams. To gain access to POMP, contact your APC Partner Development Manager.

Small IT Solutions Program The Small IT Solutions Program is designed to award discounts for solution selling even if the project does not meet revenue requirements for ORP. Partners who create a solution using the Small IT Solution Designer can receive discounts from 8 to 12 percent.

Data Center Demo Program Premier Partners buying data center equipment who are using a demo or showcase for their customers are eligible to receive a 20 percent discount.

Profit As you progress through each tier of our program, your profit opportunities increase. The program provides financial differentiation to partners, including: points-based rewards, opportunity registration, back-end incentives, and other programs ensuring our partners’ profitability.

APC Rewards Program The APC Rewards Program awards points to partners who sell APC products. Points can be redeemed for more than a million different prizes, redeemed for distribution credit, or market development funds.

Opportunity Registration Program The Opportunity Registration Program (ORP) rewards partners who identify, develop and win new APC business opportunities in the absence of APC field participation. A neutral registration process validates and protects new opportunities to motivate invested partners to generate incremental APC business. Approved opportunities remain registered for six months and are eligible for a special discount.

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ess

Resources enable your succ

APC Online Marketing CenteWe enable our Channel partnerscollective marketing experience. We hmail/email demand-generating temavailable online. Co-branded pronews

r to leverage our

ave direct plates

motional items, letter templates, customizable spec sheets,

d brochures are all made available at: flyers, anhttp://www.apcmarketingcenter.com

Just enroll, create a username and pstart customizing your APC mark

assword, and eting collateral!

APC Showcase by SharedVue Our web content syndication offer allows you to host timely APC content on your website without having to update it yourself. Once registered, you will be given statistics and metrics related to the customers that visit the APC Showcase on your website. You will have access to tools for monitoring and managing sales leads gathered from site visitors.

APC Partner Central Visit http://www.partnercentral.apc.com and view our blog site just for partners. Here you will find the latest news, market trends, thought leadership, upcoming events, and more.

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