CEdMA Certification SIG

“Using Social Media to Drive Certification”

11 November 2011

Agenda

“Using Social Media to Drive Certification”

Joe Cannata, Brocade

Joe will discuss his recent activities using Social Media to help drive Certification at Brocade. Joe will use live demos to show what he has implemented, and he will discuss the progress that has been made in the number of followers and uptake. Joe recently won an award from Brocade’s Corporate Communications group for his work with using social media. Cert SIG members are encouraged to actively participate and discuss or present examples of efforts they have made using social media in their organizations.

“Internal Communities Drive their Own Certification”

Joan Lee, Alcatel-Lucent

Joan will discuss how over 1,000 technical engineers have formed their own internal communities based on product interest and created their own certification exams for professional enrichment. This employee-driven initiative includes a variety of community-developed training materials ranging from documents-to-audio-to UTube videos. The exams are dynamically updated by members of the community and individuals can update their knowledge by visiting the website as often as they wish.

Any other Cert SIG Examples of Social Media and Certification?

CEdMA is a trade association which provides a unique opportunity for competitors to meet and discuss and learn from each other. Because of our status, however, we must exercise caution to assure that we protect CEdMA as an organization, as well as each of our individual members, from unintentional violations of the law. Please take a moment to review and familiarize yourselves with our Antitrust Guidelines on our website if you have any questions.

CEdMA Anti-Trust Warning

3

Social media icons

http://www.iconspedia.com/pack/social-me-1467

http://icondock.com/free/vector-social-media-icons

Social media informational sites

http://socialmediatoday.com/

http://socialmediatoday.com/joshleatherman/331973/8-essential-rules-social-media-and-business

http://mashable.com/

http://mashable.com/2011/01/28/optimize-linkedin-company-profile/

http://www.hubspot.com

Facebook page apps

http://www.involver.com/

QR Codes

http://delivr.com/qr-code-generator

http://www.qrstuff.com/

11/13/2011 © 2011 Brocade Communications Systems, Inc 4

JC360º

11/13/2011 © 2011 Brocade Communications Systems, Inc 5

JC360º

Taken from Emily Curley’s CEdMA Fall 2011 Conference

Presentation

CEdMA Certification SIG

“Alcatel-Lucent Internal Communities Drive their Own Certification”

11 November 2011

The Testing Communities: Reside on Engage

Anyone in the company can join the Product Community

Communities organized by major product units and are available on Engage Intranet website

Product Communities include online training/docs/videos

Not all product units have testing communities

Typically, members have technical role working with product, but not restricted

Can immediately join any community

Communities Testing Tool

Developed in-house by Senior Learning Consultant in AL University

Web app

Look and feel similar to other web-hosted testing tools

3 Permission Levels:

Admin

Editor

User

Admin/Editor Team meets bi-weekly

Testing Tool Dashboard

Shows current overall status for certification: Candidate or Certified

One or more courses have corresponding tests (courses not required)

How Items are Chosen

Members (Users) submit questions via email link in tool, to a known Editor or by email to an individual

No formal form at this point for submitting questions

Admin/Editor Team reviews for technical accuracy and confirms if related to product and then they enter into tool using question template

Questions are immediately available once entered (just added to active pool for that question.

Members can comment on each question (to revise or remove question)

No structured management of versioning (at item level or product level)

Item Format – What Users See

Item Format: Admin/Editors edit questions and test updated immediately

Scoring

Test scores available immediately

80% required to pass

Because of dynamic nature of test pool, members can show Pass on one day, and then show Fail if new questions have been added to test (and are unanswered)

No alerts when questions are added (Members check back as often as they wish)

Informal “Certificate” is provided at Pass (but not used for formal certification requirements)

Reporting and Admin

No formal reports are produced for managers (considered internal employee enrichment)

Tool allows Admin to produce reports to see areas of interest (based on activity, Country, Region etc.)