How to Market Your Business With Facebook

Building social media such as Facebook

can be compared to a snowball rolling downhill.

Momentum is Critical

It's about creating a wide variety of social media channels and networks that your customers & prospects can connect with you.

Social Media Uses – The Why

1. Build Your Brand

2. Customer Service

3. Making Money

4. Recruiting Tool

5. Customer Retention

Defined Uses

LinkedIn = Set & Forget – Professional

Twitter = Daily & Hourly – Casual

YouTube = Videos – Weekly – Prof & Casual

Blog = Weekly – Professional

Facebook = Daily - Casual

Who Uses Social Media

The social landscape is stable. - approximately 1.5 billion people use social networking sites.

Mobile is the perfect accelerator for social media usage. - 51 percent of internet users have a smartphone.

The majority have a profile on two sites – this is usually Facebook and one other (predominately Twitter or LinkedIn)

Social Media Around The World 2012 report, InSites Consulting polled 7,827 consumers across 19 countries, and came to these conclusions:

Your Guide to Quick Start

1. Add Social Media Icons & Links to Your Website

2. Ask Orlando Web Wizard to Make Your Website a Social Media Hub

3. Start Blogging

4. Continuously Add New Content & Ongoing Maintenance.

Don't Set it & Forget It!

Getting Started

First you will need to sign-up with Facebook . . .

Login to Facebook

Then click on “Create a Page” to create a page for your business.

Facebook Create a Page

This is what a page looks like before adding branding

Facebook Page

This is What a

Facebook Page

Looks Like When

Good Branding

is Added

Tagging Photos

• Go to the photo and click on Tag Photo

Why? - Interact with customers on a personal level and connect more users in a single place.

Tagging Photos

• Click on the person in the photo to tag them. Enter their name and press Enter

• Click Done Tagging on the photo when you're finished

Check In

• Share Where You Are . . .

Drive Customers to Your Front Door.

Check In

• Here I Am!

Perfect for Location BasedMarketing

• Location

• Location

• Location

Learn More

Orlando Web Wizard Classesat

Providence Foundation

Sign-Up Today!

• Learn More