AO5 COMPARE DISTRIBUTION CHANNELS & OWNERSHIP PATTERNS

1. Mainstream and large publishing company ! Future plc6th largest publishing company int he UK150+ publications4 divisions: tech, games, movies and musicBusiness model- content - both digital and physicalSold for subscription and cover price

+AdvertisingPrint & digital advertisingTotal circulation:Print- 65, 381Digital(iPad)- 1, 631Digital publications certificate audit- 8,479Combined- 75,479 sales per month.

Other branded eventsAwardsCross promotion screening with ʻskyʼ

•Distortion model•Print•Web•Digi mag•App

Here is the official print magazine.

Here is the web page.

Here is the App.

2. Independent publisher + design agency

Church of LondonFounded by Danny Miller and Matt Bochenski.Both began working at Adrenaline magazine which was closed in 2005. They were working on Little White Lies as a side project and then launched it under their new company, Church of London.

They now publish two magazines:Little White Lies &Huck- Skateboard, surf and extreme sports lifestyle magazine.

Business modelLittle White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business.

Church of London as a creative AgencyChurch of London work on the following products:

Contract publishing - # -Magazines (SCEE)# # # # -Brochures# # # # -Prospectuses.

Design# # # -Film posters# # # # -Independent film marketing

Events# # # # -Festivals# # # # -Screenings

Distribution model!# # #Significant that LWL does not have a digital edition- perhaps to preserve tradition qualities and production values of print.Print-Web-App-Tumblr- The Tumblr allows the publishers to interact with audiences often allowing consumers to submit their own versions of LVL covers.

3. Industry and institutional publication# Sight and soundPublished by the British Film Institute The BFI is a charitable organisation established by the Royal Charter to to promote British and film and TV.They use Sign and Sound as a record in terms of cinema consumption and output & to promote film education.The BFI is a non-profit organisation, HQ is on the Southbank, London.

BFI also organize and own the:The London iMAX cinemaThe London Film FestivalBFI Education- Events and PublishingBFI Archive and LibraryBFI Production, UK FIlm documentaries

Distribution ModelABC- 22,000Print Based- Sold out all large newsagents and independent cinemasOnline- Archive of issues and featuresNo digital version of content

Analysis of Ownership and Distribution

Total FIlm & Future PLCLarge target audience and mainstream magazine. Distributed nationwide to enable large revenue stream. Subscription heavily advertised online and with offers and promotions. Future has embraced digital distribution - especially through Appleʼs news stand app- Works with existing “Cover Price” business model. Model of Business is aimed to maximize both sales and advertising revenue.

Little White LiesBi-monthly- sold in selected stores and relevant places (cinema, clothes stores) app is not as interactive. Suggest that the physical magazine is the most important of the LWL brand. The creativity and design of the magazine is more than exclusive. The purpose is to drive business to the creative agency part of the business.

Sign and Sound & BFI

Sight and Sound acts as the critical voice of the BFI creates a record of credits and synopsis of every film release in the UK cinemas act as a record. The purpose of the magazine is not to make a profit however it is there to reflect and shape contemporary views of cinema. Distribution is mainly subscription based and in selection news vendors.