anz oct2007 lee hopkins dot com v2
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Presentation to ANZ Bank's Corporate Communications team, October 2007. Movies played during the presentation are not included in this presentation or downloadable pdf.TRANSCRIPT
Advanced communication strategies and tools
Lee Hopkins
Web2.0 What is ‘Social Media’?
Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
use to share opinions, insights,
experiences, and perspectives with each other
! Social Media Vs Trad Media
! Social Media Ethos
Truth
Trust
Transparency
Accountability
‘b’ is forWeb2.0
Web2.0 State of the Live Web
71 million blogs…some of them have to be good.
120,000 new weblogs being created each day.
New weblogs:1.4 blogs/second.
New posts:17 posts/second.
Fin Serv blogsWeb2.0This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.
Fin Serv blogsWeb2.0
Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too!
This blog is intended for practising consultants, aspiring consultants and consultants' clients.
1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
Five golden rules for bloggingWeb2.0
? Risky behaviour
How could you manage the risks?
Hint: do you have a Code of Conduct?
‘p’ is forWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
Podcasts are for…Web2.0
1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
Five golden rules for podcastingWeb2.0
‘v’ is forWeb2.0
“No matter how good the writer,
words on a page will never get
close to conveying the sincerity
and depth of emotion that one
10-minute video did”
Joyce Lewis, Uni of SouthamptonWeb2.0
1. Kiss
2. Focus
3. Interview employees/key customers
4. Short specific guides
5. <10 minutes &YouTube it
Five golden rules for videosWeb2.0
‘wtf’ is forWeb2.0
Get with the orangeWeb2.0
‘w’ is forWeb2.0
‘w’ is forWeb2.0
‘c’ is forWeb2.0
Financial Services
People power
People power
online 3D virtual worlds
Second Life:8m residents / 12,0004th country
Average age = 30-3460:40 m:f
!@#! Conclusions
3T&A communication universe:
Truth, Trust, Transparency & Accountability
3D virtual worlds are the future bandwidth Technology
Are you ready? Only an audit will tell…
!@#! Conclusions Black Swan moments: September 11 the pc Harry Potter
The personal publishing revolution
The Web2.0 fire will not go out!
What are YOU going to do with it?
“ !?! ”
Lee HopkinsLeeHopkins.com
LeeHopkins.net
0410 642 052
For help...
better communication > better result