Anywhere Health

Marketing Opportunities in a Mobile World

October 27, 2011

2

• Introduction

• 25 Examples of Anywhere Health• Anywhere Data• Anywhere Diagnosis• Anywhere Delivery

• 7 Steps for Implementation

• Conclusion• How to Get Started• Q&A / Discussion

Agenda

A Tale of Two Cities

2009

$199

2011

$0

28 months

2011

$8,700

$2.7 trillion

2020

$13,900

$4.5 trillion

A Tale of Two Cities

2011

$199Two years from now,when the iPhone 4s is the free phone – what impact and opportunities will that create for your brand?

2013

$0

24 months

6

What Is Anywhere Health?

ANYWHERE DATA

ANYWHEREDELIVERY

ANYWHEREDIAGNOSIS

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Examples25

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Defining Characteristics of Anywhere Health

• Data collected in real time• Feedback instantly availableSpeed

• Built on existing mobile technology• Anywhere + Anytime + AnyoneConvenience

• Data captured directly from patient• Data stored in cloud for analysisAccuracy

ANYWHERE DATA

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Mapping Asthma in Real Time

http://asthmapolis.com/

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Mapping Health Data

http://maps.worldbank.org/ http://www.tudiabetes.org/

12

Personalized Health Apps

http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app

13

Caregiver Support

http://strengthforcaring.com/

14

Real-Time Activity Tracking

http://www.bodymedia.com http://www.nikeplus.com

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…and it even tells time!

http://mybasis.com/

Real-Time Activity Tracking

16

Anywhere Blood Sugar Monitoring

http://www.myglucohealth.net/

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Anywhere Blood Pressure

http://www.withings.com/

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Wearable Sleep Monitor

http://nyxdevices.com/product/

19

Health Data API

http://blog.runkeeper.com/new-feature/health-graph

ANYWHERE DIAGNOSIS

21

Anywhere ECG

http://alivecor.com/

22

Anywhere Melanoma Detection

http://www.handyscope.net/

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Anywhere Malaria Detection

http://thelifelensproject.com/blog/

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Anywhere Cataract Detection

http://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html

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Anywhere Glucose Monitoring

http://www.bgstar.com/web/ibgstar

26

Measuring Tremors With iTrem

http://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par

ANYWHERE DELIVERY

28

Reaching Moms on Mobile

http://text4baby.org/

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Text to Change (TTC) Campaign

• TTC uses short message service (SMS) communication to help mobile phone users test and build their own health knowledge, refer them to HIV testing, prevention and treatment clinics, and provide information on services in local areas.

• TTC campaigns focus principally on HIV/AIDS, malaria, reproductive health, and good governance.

http://www.texttochange.org/

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Anywhere Ultrasound

http://vscanultrasound.gehealthcare.com/pages/patients

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Blood Sugar Monitoring While You Drive

http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-demonstrate-in-car-glucose-monitoring.html

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Anywhere Compliance

http://www.vitality.net/

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Anywhere Kidneys

http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html

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Seven Steps for Implementation

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Seven Steps for Implementation

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I. Move Beyond the Basics

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II. Engage on a Personal Level

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III. Listen to What Patients Are Saying

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IV. Think Real-Time AND Long-Term

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V. Address Caregivers

41

VI. Measure and Track the Small Steps

The Lean StartupHow Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Build

Measure

Learn

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VII. Plan For Change—Really

2011

$199

2013

$0

24 months

43

CONCLUSION

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1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user

feedback.

How to Get Started

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www.anywherehealth.com

Coming soon..!

How to Get Started

Cafepress.com/anywherehealth

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Q&A / Discussion

jim.walker@cadient.com

484.255.9613

@anywherehealth

Anywherehealth.com