in the know: linkedin & slideshare for public health webcast presentation
DESCRIPTION
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.TRANSCRIPT
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LinkedIn and SlideShare
#SM4PH
Katy Capers & Tracye Poole
Digital Marketing and Health Communication Specialists - Danya International, Inc.
Webcast Objectives
• Overview of LinkedIn and Slideshare
• Analyze the opportunities and challenges
• Identify features and functions
• Share public health examples
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LinkedIn Overview
• World’s largest professional network
• Available in 19 languages
• Counts executives from all Fortune 500 companies as members
• More than 75,000 developers using APIs
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Why Use LinkedIn? Public Health
Professionals Can…
• Create personal profiles
• Formulate peer-to-peer networks
• Job search
• Research industry topics
• Join business interest groups
Public Health Organizations Can…
• Create company pages
• Connect with similar professionals & organizations
• Job recruit
• Research industry trends
• Create business interest groups
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Personal Profiles
Create a Profile
• Summary
• Experience
• Skills
• Organizations
• Projects
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Is LinkedIn the Right Tool?
Benefits for your Organization
• Ideal for connecting and engaging
• Excellent forum to gather information and receive feedback
• Segment communications for various stakeholders
• Find job candidates both domestically and internationally
#SM4PH
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Is LinkedIn the right tool?
Challenges for your Organization
• May miss some audiences
• Clearance and leadership buy-in
• Consistently changing functionality
#SM4PH
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Company Pages
#SM4PH
Tell Your Story
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Company Pages
#SM4PH
Promote Products & Services
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Company Pages
#SM4PH
Track Employee Updates
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Company Pages
#SM4PH
Evaluate Your Company Page
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Tips for Company Pages
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Recruiting
Employer
• Post jobs
• Do advanced searches for candidates
– Keywords, region, experience, language
• Get introduced or send an InMail
• Utilize LinkedIn Talent Solutions
• Advertise positions
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Groups
• Create groups
• Establish an open or member only group
• Send announcements (once a week)
• Track top influencers
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Success Story
American Public Health Association (APHA) • Member-Driven Content
– Requests for more content generated by APHA – Share interesting and work-relevant content – Controversial or current event issues garner most attention
• LinkedIn Perks – Profile-career link keeps discussions professional and free of
personal attacks – AHPA monitors posts to ensure little self-promotion and spam
• Results – Learned more about what works and doesn’t works in the
LinkedIn platform
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Success Story
Phillips • Goals
– To increase brand awareness for their groups – Develop strong community membership for a network of
professional industry discussions
• Activities – Promotional displays – LinkedIn messaging (InMail) – Viral activity
• Results – Membership: 121 countries, range of specialists – 4,400 discussions, largest group dedicated to healthcare
innovation 16 #SM4PH
LinkedIn Cool Tools
• Polls
• Follow
• Outlook sync
• ProInsights
• InChat
• CardMunch
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Polls
• Post
• Answer
• Follow
• Share
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Follow
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Sync with Outlook
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More Cool Tools
#SM4PH
In Chat
ProInsights CardMunch
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Slideshare
#SM4PH
Slideshare Overview
• Established Oct. 2006
• World's largest community for sharing presentations
• 52 million monthly visitors and 129 million page views
• A World's Top 10 tool for education and e-learning
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Big Players on SlideShare
Share content with and grab information from...
• The White House
• Pew Internet
• UNICEF
• Gartner Research
• Pfizer
…and more!
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Is SlideShare the Right Tool?
• Ideal for sharing open files
• Great forum for collecting ideas and connecting with new partners
• Variety of users
– Even split between male and female
– Mostly young adults
– Largely graduate and post-graduate education
– Concentrated Hispanic and Asian user base
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Why SlideShare?
Variety
Supports…
• Presentations
• Documents
• PDFs
• Videos
• Webinars
Sharing Options
Publish content…
• Publicly
• Only to your
personal network
• Via social media
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Downloadable… • Recycling • Brainstorming • Sources • Feedback • Collaboration
Resources
#SM4PH
Why SlideShare?
Networking
Connect with…
• Other PH professionals
• Target audiences
• Potential partners
• Relevant content
Integrated
Widgets for…
• Blogs
• Wikis
• Websites
• Across devices
(no Flash!)
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Within… • Search
engines • Inside the
platform …with strong titles, tags, and descriptions
Searchable
#SM4PH
SlideShare Cool Tools
• SlideCast
• ZipCast
• Analytics
• Archive
• Social sync
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SlideCast
• Integrates audio for webinars and lectures
– Automatically creates a transcript
– Sync and time audio with slides
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ZipCast
• Browser-based social conferencing system
– Conduct public or private meetings
– Live slides, audio, video, and chat functions
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Analytics • Paid tracking and monitoring
– Views
– Downloads
– Tweets
– Favorites
Likes
#SM4PH
Archive
• Curate presentations and files
• Push content to Slideshare, Facebook, and LinkedIn simultaneously
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Social Syncing
#SM4PH
Other Cool Tools
Success Story
Office of HIV Planning for Philadelphia • Content
– Generated by both staff and guest presenters – Topics include policy updates, planning meetings, social
determinants, HIV prevention, allocation processes, and more!
• Integrated – Posts links to slides on website, Twitter, and Facebook
• Results – 150-175 views per week (compared to 100 weekly
website hits)
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• Policy updates
• Strategic planning
• Success stories
• How-to guides
• New posters, infographics, photos
• Post-event recaps
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Opportunities in Public Health
• Health topic news
• Research reports
• Introduce new initiatives
• Local resources and tools
• Organization overview
#SM4PH
Want More In the Know?
Join us from 2-3 p.m. ET for…
• Gaming & Mobile – April 2
• Facebook & Image-Sharing – April 23
• Google+ & YouTube – May 14
• Measurement & Evaluation – June 4
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Tweet “I’m in the know” with your tips and success stories @CDCNPIN
and be featured in our next #SM4PH webcast!
#SM4PH
Thank You! www.cdcnpin.org
@CDCNPIN