anuj final share khan

7/28/2019 Anuj Final Share Khan

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Objective of Study

Every study is conducted within for some specific purpose or to solve some

problem. When any research is conducted it has some primary objective that helps to

solve the main problem whereas a secondary objective helps to solve peripheral

problems. The primary and secondary objectives of this research are:

Primary Objective:The primary objective of carrying out this research is to find out:--

Investors behavior towards products and services of Sharekhan ltd

Secondary Objectives:

To find out in which investment option people invests most.

To find out how investor s are motivates for investing.

To study the general investment criteria of people.

To know the peoples time horizon for investing and to know the rate of return

expected by them.

To study the interest of people for further investment.

To assess the customer satisfaction level of investors towards products of

Sharekhan ltd.

To classify the different sector on the basis of investors behavior regarding

investing.

To identify various motivation factor which affect to investor while investing in

various selected sectors?


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COMPANY PROFILE

Share khan is one of the leading share broking and retail brokerage firms in the

country. It is the retail broking arm of the Mumbai-based SSKI Group (Serial

Sevantilal Kantilal Ishwarlal Pvt. Ltd), which has more than88 years of experience in

the stock broking business. SSKI is a veteran equities solutions company with more than

8 decades of trust and credibility in the Indian stock markets. It helps the

customers/people to make informed decisions and simplifies investing in stocks.

Share khan brings to you a user- friendly online trading facility, coupled with awealth of content that will help you stalk the right shares. SSKI named its online division

as a Share khan and it is into retail broking. The business of the company overhauled10

years ago on February 8, 2000. It acts as a discount brokerage house to a full service

investment solution provider. It has specialized research product for the small investor s

and day traders.

Sharekhans online trading and investment site ww.sharekhan.com was launched

in 2000.

Though the www.sharekhan.com, have been providing investors a powerful

online trading platform, the latest news, research and other knowledge-based tools and

Share khans equity related services include trade execution on BSE, NSE, Derivatives,

commodities, depository services, online trading and investment advice.

Share khans ground network includes over640 Share shops across 280 cities in

India.With branches and outlets across the country, Share khans ground network is one

of the biggest in India!


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SERVICES OF SHAREKHAN:-


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PRODUCT AND SERVICES OFFERED BY SHAREKHAN:-

1. Trading Facilities:

Share khan as a member of NSE& BSE provides both offline and online trading facilities

nationwide for trading the securities in secondary market to its clients. The companys

wide network of outlets spread across the country facilities to executive the orders in

secondary market.

2. Derivatives: (Futures and Options)

The company also facilitates the trading system for trading in secondary market under future

adoptions segment of NSE and BSE. The equity dealers in the company will be eager to give

insights into the new sets introduction in the Indian Capital Market futures and options.

3. Depository services:

Sharekhan is a Depository participant of National Securities Depository

Limited and Central Depository and Securities Limited.Sharekhan will open De-

mat accounts, which will investors to convert physical certificates of shares

into electronic balances in an account maintained.

4. Margin Financing:

In the present rolling settlement scenario, Sharekhan understand investor

need for

addi tionalcapital availability for daily purchaser shares. It offers unique facility avail fin

ance, for purchasing shares at very competitive interest rates

5. IPOs and Mutual Funds:

Sharekhan offers the change of investing in the potentially lucrative IPO market.

Sharekhan is distribution house for all mutual funds. This is the news scheme introduced


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by the company and it also offers schemes catering to investors with varying risk return

profiles.

6. Stock lending and Borrowing:

One can place an order of shares with Sharekhan. It is approved

intermediary of the security or lending scheme. These would be sent out the

borrowers, these earnings fees for all investors idle shares. Thus Sharekhan

fulfill the investor need for borrowing and lending of shares.

7. Equity Research:

Sharekhan has a highly rated research using involved in macroeconomic

studies, industry and company specific equity research. The research teams inputs

will be available as daily trading calls, quarterly investment picks and long term

investment picks, based on the fundamentals of particular company and the industry as a

whole.

8. Internet Trading:

Investors can also trade their securities through this facility by logging into companys

website. The virtual world that Sharekhan offers online trading services through.

9. Portfolio Management Services:

Sharekhan securities are a registered portfolio manager with SEBI to manage

port fo lios on behalf of clients with a discretionary and non discretionary right.

This service is a provision for those who may not have the time to manage their stock inv

estments or require the service of companys highly specialized profession team.

10. Other Services:

Free access to investment advice from Share khans research team


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Sharekhan Value line (A monthly publication with review of

recommendations stocks to watch out)

Daily research reports and market review ( high noon and eagle eye)

Daily trading calls based technical analyses

Cool trading products ( Daring derivatives and market strategy)

Personalized advice

Live management information

Internet- Based online trading

Online BSE & NSE executions through BOLT & NEAT terminals)

The reasons behind the preferences for brands were unveiled by examining

the following:

Tangible features of product / service.

Softer, intangible features like imagery, equity driving preference.

Tactical measures such as promotional / pricing schemes.


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LITERATURE REVIEW

Seven Reasons

Why Investors/Customers first choice is SHAREKHAN?

1. EXPERIENCE:

SSKI has more than eight decades of trust and Credibility in the Indian stock

market. In the Asia Money brokers poll held recently, Sharekhan won the India best

broking house for 2004 award. Ever since it launched Sharekhan as its retail broking

division in February 2000, it has been providing institutional-level research & broking

services to investors.

2. TECHNOLOGY:

With Sharekhan online trading account you can buy and sell shares in an instant

from any PC with an internet connection. You will get access to our powerful onlinetrading tools that will help you take complete control over your investment in shares.

3. KNOWLEDGE:

In a business where the right information at the right time can translate into direct

profits, you get access to a wide range of information on Sharekhans website

www.sharekhan.com. You will also get a useful set of Knowledge-based tools that will

empower you to take informed decisions.


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4. ACCESSIBILITY:

In addition to Sharekhan online and phone trading services also very useful.

Sharekhan also have a ground network of 640 share shops across 280 Cities in India

where you can get personalize Services.

5. CONVENIENCE:

You can call Sharekhans Dial-n-Trade number to get investment advice and

execute your transactions. Sharekhan have a dedicated Call Center to provide this service

via a toll-free number from anywhere in India.

6. CUSTOMER SERVICE:

Sharekhans customer service team will assist you for any help that you need

relating to transactions, billing, demat and other queries. Sharekhans customer service

can be contacted via a toll-free number-mail or live chat on Sharekhan.com.

7. INVESTMENT ADVICE:

Sharekhan has dedicated research teams for fundamental and technical research. Share

khans analysts constantly track the pulse of the market and provide timely investment

advice to you in form of daily research e-mail, online chat, printed reports and SMS on

your phone.

What is Investment?

The money you earn is partly spent and the rest saved for meeting future

Expenses. Instead of keeping the savings idle you may like to use savings in


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Order to get return on it in the future. This is called Investment.

Why should one invest?

One needs to invest to:

Earn return on your idle resources Generate a specified sum of money for a specific goal in life Make a provision for an uncertain futureOne of the important reasons why one needs to invest wisely is to meet the cost of

Inflation. Inflation is the rate at which the cost of living increases. The cost of living is

simply what it costs to buy the goods and services you need to live.

Investor :An investor is any party that makes an investment.An individual who commits money to investment products with the expectation of

financial return.

The term has taken on a specific meaning in finance to describe the particular types ofpeople and companies that regularly purchase equity or debt securities for financial

gain in exchange forfunding an expanding company

Consumer/Investors Behaviors:

Generally, Consumers/Investor s Behavior regarding the any investment is

primary concern with to minimize risk while maximizing return, as opposed to a

speculator, who is willing to accept a higher level of risk in the hopes of collecting

higher-than-average profits.

While, some people are also believes in High Risk, High Return Many

investor s purchase a particular stock with the intention of making a big profit over a

short period of time. However, this action is not investing, but a pure gambling.The stock market is characterized by the trade-off between risk and return. The

higher the risk the investor is willing and able to take, the higher the potential rewards

from the investment. Therefore, if a particular investment offers you high returns, it is an

indication that it will come with a high risk burden.
http://en.wikipedia.org/wiki/Investmenthttp://www.businessdictionary.com/definition/individual.htmlhttp://www.investorwords.com/3100/money.htmlhttp://www.businessdictionary.com/definition/expectation.htmlhttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Fundinghttp://www.investorwords.com/4292/risk.htmlhttp://www.investorwords.com/4644/speculator.htmlhttp://www.investorwords.com/37/accept.htmlhttp://www.investorwords.com/37/accept.htmlhttp://www.investorwords.com/4644/speculator.htmlhttp://www.investorwords.com/4292/risk.htmlhttp://en.wikipedia.org/wiki/Fundinghttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Financehttp://www.businessdictionary.com/definition/expectation.htmlhttp://www.investorwords.com/3100/money.htmlhttp://www.businessdictionary.com/definition/individual.htmlhttp://en.wikipedia.org/wiki/Investment


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RESEARCH METHODOLOGY

TYPE OF RESEARCH

In this report, I have used this Descriptive Research Design for conducting survey on

Investor Behavior towards products and services of Sharekhan ltd.

DATA COLLECTION

Primary Data:

Primary data means data collected directly from first-hand experience. Means

data collected for the first time by any researcher for any research use. There are

many methods of collecting primary data and the main methods include:

Methods of collecting the primary data are:o Questionnaire method

o Interviews method

I have used Questionnaire method for the Primary data collection for the

study.

Secondary Data:

Secondary data means data which are collected by any one for a particular

research purpose and which are used by others for different purpose.

I have also used the secondary data for the study like some company

resources like brochures, websites etc.

SAMPLING UNIT


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Here, target population is decided who are the actual investors of Sharekhan Ltd.

each sample has the chance to be selected on an equal basis & this research has been

conducted through surveying the whole of the equity market of Delhi city

SAMPLE SIZE: 175

DATA ANALYSIS TOOLS

Microsoft Office

Graphs

Percentage analysis


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LIMITATIONS OF THE STUDY

As no human being is perfect, it is not possible for anyone to make the best or

perfect report. Each person has some level of knowledge and is affected by some

uncontrollable factors within which he/she has to work. So, it might be possible that there

can be some limitations in this report that may be due to my knowledge level or some

other factors.

According to me following limitations can be prevailing in my report:

Respondents might have felt hesitation in providing information related to their

age, income etc. So, there can be some data that might questionable because of

unwillingness of respondents to give right information.

Sample selected may not represent whole population, as sample size selected is

very small in proportion to population due to time and cost constraints.


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DATA ANALYSIS

&

INTERPRETATION


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Que. 1. Do you invest in Stock Market?

[ ] Yes [ ] No

119

56

0

20

40

60

80

100

120

140

Yes No

Investing In STOCK Market

Yes

No

Particulars Investing Percentage

Yes 119 68%

No 56 32%

Total 175 100%


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Interpretation:

According to the above chart we can see that:

68%of investor s (119) are investing in Equity Market.

While 36% of investor s (56) are not investing in Equity Market.


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Que. 2. If you want to invest, which investment option will provide the best

returns?

[ ] Equity Share [ ] IPO [ ] Mutual Funds [ ] Bonds

[ ] Fixed Deposits [ ] If any other _________

53%

18%

8%

7%

4%

10%

Investors are investing in

various Investment option(Investors in Percentage)

Equity Share

IPO

Mutual Funds

Bonds

Fixed Deposits

Other

Investment option Investor s in Percentage

Equity Share 53%

IPO 18%

Mutual Funds 8%

Bonds 7%

Fixed Deposits 4%

Other 10%


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Interpretation:

According to the previous chart:

According to 53% of Investors, Equity market will provide the best returns in

compare to other investment option.

18% of Investors believes that IPO (Primary Market) will provide the best

returns.

8% of Investors thinks that Mutual Funds will provide the best returns.

7% of Investors believes that Bonds Market will provide the best returns.

4% of Investors trusts that Fixed Deposits will provide the best returns.

According to 10% of Investors, other investment option will provide the best

returns.


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Que.3. Which factors motivate you for investing in Equity Market?

[ ] Return [ ] Liquidity [ ] Safety [ ] Capital Appreciation

[ ] Other _____________

48%

25%

6%

16%

5%

Motivating factors for Investors

to invest in Equity Market(Investors in Percentage)

Return

Liquidity

Safety

Capital Appreciation

Other

Motivation Factors Investor s in Percentage

Return 49%

Liquidity 26%

Safety 7%

Capital Appreciation 17%

Other 1%


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Interpretation

49% of Investors are motivated by Return to invest in Equity market.

26%of Investors are motivated by Liquidity to invest in Equity market.

6%of Investors are motivated by Safety to invest in Equity market.

16%of Investors are motivated by Capital Appreciation to invest in Equity

market.

While 5%of Investors are motivated by other factors like-Investment, Profit

etc. to invest in Equity market.


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Que. 4. How much percentage of your income you invest in Equity Market?

[ ] Less than 5% [ ] 5%-10% [ ] 10%-15% [ ] 15%-20%

[ ] 20%- 25% [ ] More than 25%

23%

45%

17%

7%5% 3%

Percentage of income investors are

investing in Equity Market

(Investors in Percentage)

Less than 5%

5%-10%

10%-15%

15%-20%

20%- 25%

More than 25%

Percentage of Income Investor s in Percentage

Less than 5% 23%

5%-10% 45%

10%-15% 17%

15%-20% 7%

20%- 25% 5%

More than 25% 3%


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Interpretation:

According to the Previous Figure

23% of the Investors are investing Less than 5% of their income in Equity Market.

45%of the Investors are investing5%-10% of their income in Equity Market.

17% of the Investors are investing10%-15% of their income in Equity Market.

7% of the Investors are investing15%- 20%of their income in Equity Market.

5% of the Investors are investing20%-25% of their income in Equity Market.

While 3% of the Investors are investing More than25%of their income in Equity

Market.


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Que. 5. How do you trade in Equity Market?

[ ] Intraday [ ] Delivery [ ] Speculation

[ ] Arbitragers [ ] Hedging [ ] If any other please specify

13%

31%

26%

17%

11%2%

Investors Trade in

Equity Market(Investors in Percentage)

Intraday

Delivery

Speculation

Arbitragers

Hedging

Other

Types of Trade Investor s in Percentage

Intraday 13%

Delivery 31%

Speculation 26%

Arbitragers 17%

Hedging 11%

Other 2%


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Interpretation:

According to the Previous Figure:

13% of the Investors are doing Intraday trading in Equity Market.

Intraday Trading is trading for that one day only. Means any securities are

purchase & sell within the day.

31%of the Investors are investing in Equity Market as a Delivery base Trading.

Delivery based trading is normally considered as a safer approach for trading in

shares when compared to day trading. Delivery based trading involves buying

shares on a market day and selling them only after receiving the delivery of those

shares in demat account.

26% of the Investors are trading in Equity Market as a Speculator.

Speculators are those classes of investor s who willingly take higher-than-

average risk in return for a higher-than-average profit potential in future.

Speculators aimprimarily at quickprofit from a term acquisition ofassets.

17% of the Investors are Arbitragers in Equity Market.

Arbitrager means who purchases securities in one market for immediate resale

in another in the hope of profiting from the price differential

11% of the Investors are trading in Equity Market as Hedgers.

Hedging means reducing or controlling risk. Hedgers wish to eliminate or

reduce the price risk to which they are already exposed.

While 2% of the Investors are trade in Equity Market forOther Purpose.
http://www.businessdictionary.com/definition/aim.htmlhttp://www.businessdictionary.com/definition/profit.htmlhttp://www.businessdictionary.com/definition/asset.htmlhttp://www.businessdictionary.com/definition/asset.htmlhttp://www.businessdictionary.com/definition/profit.htmlhttp://www.businessdictionary.com/definition/aim.html


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Que.6.What is the time horizon for investing in Equity Market?

[ ] Less than 1 Months [ ] 1 to 3 Month [ ] 3 to 6 Months

[ ] 6 to 12 Months [ ] More than 12 Months

14%

28%

15%

18%

25%

0%

5%

10%

15%

20%

25%

30%

Less than 1

Months

1 to 3 Months 3 to 6 Months 6 to 12 Months More than 12

Months

Investors Time Horizon for

investing in Equity Market(Investors in Percentage)

Time Horizon Investor s in Percentage

Less than 1 Months 14%

1 to 3 Months 28%

3 to 6 Months 15%

6 to 12 Months 18%

More than 12 Months 25%


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Interpretation:


14%of Investors invests in Equity market forLess than 1 Months.

28% of Investorsinvest in Equity market for the period of1 to 3 Months.

15% of Investors time horizon for in Equity market is 3 to 6 Months.

18% of Investors time horizon for in Equity market is 6 to 12 Months.

25%of Investors invest in Equity market formore than12 Months.


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Que.7. What is the rate of return expected by you from Equity Market in a

year?

[ ] 5%10 % [ ] 10%15 % [ ] 15%20% [ ] 20%25%

[ ] 25%30% [ ] 30% and above

12%

18%

32%

26%

8%4%

Rate of Return

5%10 %

10%15 %

15%20%

20%25%

25%30%

30% and above

Rate of Return Investor s in Percentage

5%10 % 12%

10%15 % 18%

15%20% 32%

20%25% 26%

25%30% 8%

30% and above 4%


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Interpretation:

According to the above Figure:

12% ofInvestors are expects 5%-10%return from Equity market.




Here, above two cases Investors are more expects from Equity market.


While 4% of Investors are expects more than30%return from Equity market.


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Que.8. Are you satisfied with the current performance of the Equity Market

in terms of expected return?

[ ] Fully Satisfied [ ] Satisfied [ ] Neutral [ ] Unsatisfied

[ ] Fully Unsatisfie

30

73

49

185

0

20

40

60

80

Fully Satisfied Satisfied Neutral Unsatisfied Fully

Unsatisfied

Investors satisfaction level

From Equity Market(Investors in Numers)(Total 175)

No. of Investor s Percentage

Fully Satisfied 30 17%

Satisfied 73 42%

Neutral 49 28%

Unsatisfied 18 10%

Fully Unsatisfied 5 3%

Total 175 100%


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Interpretation:


30 Investors are Fully Satisfied from current performance of Equity market.

73 Investors are Satisfied from Equity market.

49Investorsare Neutral with current performance of Equity market.

18 Investors are Unsatisfied from Equity market.

While 5 Investors are Fully Unsatisfied from Equity market.


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Que. 9. Who advise you to enter in Equity Market?

[ ] Friends [ ] Relatives [ ] Advisers [ ] Media [ ] Research Report

[ ] Magazines [ ] If any other

28%

12%

25%

17%

10%

5% 3%

Investor's Reference for enter into

Equity Market(Investors in Percentage)

Friends

Relatives

Advisers

Media

Research Report

Magazines

Other

Particulars Investor s in Percentage

Friends 28%

Relatives 12%

Advisers 25%

Media 17%

Research Report 10%

Magazines 5%

Other 3%


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Interpretation:

According to the Above Figure:

Friends motivate 28% of the investor s to enter into the equity market.

Relatives motivate 12%of the investor s to enter into the equity market.

25% of investor center in Equity market by the Advice ofFinancial Advisor.

Media motivate 17% of the investor s to enter into the equity market.

Magazines motivate 10% of the investor s to enter into the equity market.

5% of investor sure motivates by Reading Magazines to enter in Equity market.

While other factors like self-Study, their own View etc. motivate3%of the

investor s to enter into the equity market.


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Que.10. Which Factors do you consider most important while selecting the

Sectors?

[ ] Market Trend [ ] Profitability [ ] Economic Condition

[ ] Industry Condition [ ] Existence of well established Companies under Sectors

[ ] Government Policy [ ] If any other please specify _____________

Particulars Percentage

Market Trend 29%

Profitability 23%

Economic Condition 14%

Industry Condition 16%

Existence of well establishedCompanies under Sectors

12%

Government Policy 5%

Any Other 1%

29%

23%14%

16%

12%

5% 1%

Factors Consider by Investorswhile selecting sector(Investors in Percentage)

Market Trend

Profitability

Economic Condition

Industry Condition

Existence of well established

Companies under Sectors

Government Policy

Any Other


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Interpretation:


29%of the investor shave considered Market Trend as a most important factor

while selecting the Sector.

23%of the investor shave considered Profitability as a most important factor

while selecting the Sector.

14%of the investor shave considered Economic Condition as a most important

factor while selecting the Sector.

16%of the investor shave considered Industry Condition as a most important

factor while selecting the Sector.

12%of the investor shave considered Existence of well established Companies

under Sectors as a most important factor while selecting the Sector.


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Que. 11. Mention the most important factors for selecting a company of your choice.

[ ] Earning Per Share [ ] Dividend [ ] Brokers advise

[ ] Market capitalization [ ] Performance of company

[ ] P.E. Ratio [ ] If any other __________

19%

17%

15%7%

16%

24%

2%

Factors affect to Investors for for

selecting company(Investors in Percentage)

Earning Per Share

Dividend

Brokers advise

Market capitalization

Performance of company

P.E. Ratio

Other

Factors affect for

selecting company

Investor s in

Percentage

Earnings Per Share 19%

Dividend 17%

Brokers advise 15%

Market capitalization 7%

Performance of company 16%

P.E. Ratio 24%

Other 2%


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Interpretation:

On the basis of above Figures:

19%of the investor shave considered Earning Per Share as a most important factor

to select a Company under the sector of their Choice.

17%of the investor shave considered Dividend as a most important factor to select a

Company under the sector of their Choice.

While 15% of the investor s are select a company under the sector of their choice on

the basis ofBrokers advises.

7%of the investor shave considered Market capitalization by the company as a

important factor to select a company under the sector.

16%of the investor shave considered as a Performance of company most important

factor to select a company under the sector of their choice.

24% of the investor s have considered Price Earnings Ratio as a most important

factor select a company under the sector of their choice.


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SWOT ANALYSIS

STRENGTHS:

Online Trading Facility

Largest Chain of Retail Share Shops in India

88 years of Experience in securities market

Dedicated and responsive workforce/staff

Value added service for HNI client

Research Center

Membership of NSE & BSE

Trading option like Future & Option and Commodities

Volume based differentiated product.

WEAKNESSES:

Less informative website

Does not have slab rate brokerage which is provided by competitors

Problems due to network crash

Unawareness Among Investor s

OPPORTUNITY:

Collaboration with international financial institution

To tap the Untapped market

To capture the market lost to its Competitors.

To focus on developing a superior and powerful portal

To spread awareness of its Brand Name.


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THREATS:

Follow government laws

Competitors develops

Prolonged depression and high volatility in the market

New Entrants.


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FINDINGS

As the main objective of the research is to find out the Investor

Behavior Towards Products and Services of Sharekhan Ltd. in Delhi city. So, I have

used questionnaire method on 175 sample size for research and found out the views of

investors on various parameters.

From the research I found out that 68%of Investors (119)are satisfied with productsand services of sharekhan ltd. While 36% of Investors (56) are not satisfied as per my

sample size 175.

I also found out that, 53% of Investorsbelieves that Equity Market is better investmentoption and will provide the best returns in compare to other investment options.

I found out that the 49% of Investors who are dealing inequity market they aremotivated by return factor and 26%of Investors are motivated by Liquidity and some

investor also consider capital appreciation and safety factor while investing in equity

market in various sectors.

I also found out that the 45%of the investor sure ready or interested to invest their5%-10% of income in Equity Market. It means many investors trust on the growth of equity

market as they are ready to spend major proportion of their income.

Going ahead I found out that very few investors want to deal in intraday trading whichshows that they consider safety factors while investing. 31%of the investors are


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CONCLUSION

During my training period I have done study on Investor Behavior Towards

Products and Services of Share khan Ltd by using Descriptive Research Design

as a Questionnaire method where respondents are from whole of the equity market

of Delhi city and also from Share khan Securities Pvt. Ltd.

From the survey I found that major people are investing in equity market only due

to Earn High Return and Hedge the Risk by investing their major proportion of

income in Equity Market. Here, the most of people are trade in equity market as a

speculation and they are invests for one to three months. Generally, the investor s who

are invest for long period more than year they are surely beneficial in equity market.

Majority of people are motivated by their friends &medias advise to enter into equity

market. Majority people are expecting something more from the equity market. So,

finally some are satisfied and some are not satisfy with equity market.

Major investor s prefer the Oil & gas sector as a first rank on the basis of

Market trend, Profitability, industry condition and economic condition also important

factorwhile selecting the Sector and investor s have also considered Price Earnings

Ratio, Earning per Share and Dividend as a most important factor while selecting a

company under these selected sectors.


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RECOMMENDATIONS

Prefer investment forlong term investment strategy that provides you moderate

return with liquidity.

Investors should not invest in only equity market but, also invest in other SafeSecurities Like- Fixed Deposits, Government Securities, Bonds, Mutual fund and

Insurance etc. which also provides moderate return.

For Example: One should prefer

o Equity50%

o Other Safe Securities50%

So, one can get moderate return with liquidity.

Investors should invest money at lower level price and sale the stock at higherprice.

Investors should select company on the basis ofPE ratio, EPS ,Current Growthof Company and Market capitalization and many more. So, investor s can get

higher return on their investment.

Always invest extra money in stock market. Do not invest by taking loanfrom banks or other resources.


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BIBLIOGRAPHY

Gordon & Natrajan, Financial Markets And Services

Second Revised Edition Reprint, Himalaya Publishing

House, 2005.

Investment Management Theory & Practice by Rustagi R P

(Equity Shares : Fundamental & Technical Analysis), pg 137 - 163

Financial Management (Ninth Edition) by Pandey I M (Risk and

Return : An overview of Capital Market Theory), pg 7077

Research Methods (Second Edition) by William Trochim

M.K.(Analysis), pg 259 - 276

NCFM Securities Market (Basic) Module

Websites:

www.sharekhan.com www.nseinda.comwww.bseindia.com www.moneycontrol.com www.investopedia.com www.wikipedia.com www.authorstream.com www.myrisis.com

NEWS PAPER

ECONOMICS TIMES TIMES OF INDIA
http://www.sharekhan.com/http://www.sharekhan.com/http://www.nseinda.com/http://www.nseinda.com/http://www.bseindia.com/http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.investopedia.com/http://www.investopedia.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.authorstream.com/http://www.authorstream.com/http://www.myrisis.com/http://www.myrisis.com/http://www.myrisis.com/http://www.authorstream.com/http://www.wikipedia.com/http://www.investopedia.com/http://www.moneycontrol.com/http://www.bseindia.com/http://www.nseinda.com/http://www.sharekhan.com/


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43

ANNEXURES


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44

Questionnaire

Investor Behaviour Towards Products And Services Of Sharekhan

Ltd.

1. Do you investing in Equity Market?

[ ] Yes[ ] No

2. If you want to invest, which investment option will provide the best returns?

[ ] Equity Share [ ] IPO[ ] Mutual Funds

[ ] Bonds [ ] Fixed Deposits [ ] If any other _________

3. Which factors motive you investing in Equity Market?

[ ]Return [ ]Liquidity [ ]Safety

[ ]Capital Appreciation [ ]If any other please specify _____________

4. How much percentage of your income you invest in Equity Market?

[ ]Less than 5% [ ]5%-10% [ ]10%-15%[ ]15%-20% [ ]20%- 25% [ ]More than 25%

5. How do you trade in Equity Market?

[ ]Intraday [ ]Delivery[ ]Speculation [ ]Arbitragers

[ ]Hedging [ ]If any other please specify _____________

6. What is the time horizon for investing in Equity Market?

[ ]Less than 1 Months [ ]1to 3 Months [ ]3 to 6 Months

[ ]6 to 12 Months [ ]More than 12 Months

7. What is the rate of return expected by you from Equity Market in a year?

[ ]5% 10 % [ ]10% 15 % [ ]15% 20%

[ ]20% 25% [ ]25%30% [ ]30% above


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8. Are you satisfied with the current performance of the Equity Market in terms

of expected return?

[ ] Fully Satisfied [ ] Satisfied [ ] Neutral

[ ] Unsatisfied [ ]Fully Unsatisfied

9. Who advise you to enter in Equity Market?

[ ] Friends [ ]Relatives[ ]Advisers [ ]Media

[ ] Research Report[ ]Magazines[ ]If any other ___________

10. Which Factors do you consider most important while selecting the Sectors?

[ ]Market Trend [ ]Profitability [ ]Economic Condition

[ ]Industry Condition [ ]well established Companies under Sectors

[ ]Government Policy [ ]If any other please specify _____________

11. Mention the most important factors for selecting a company of your choice.

[ ]Earning Per Share[ ]Dividend[ ]Brokers advise[ ]Market capitalization[

]Performance of company [ ]P.E. Ratio[ ]If any other _____________

anuj final share khan

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