product & services share-khan

8/10/2019 Product & Services Share-khan

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SUMMER INTERNSHIP

PROJECT REPORT

ON

PRODUCT & SERVICES

At

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF MASTERS

IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Dr. Suman Pathak

Submitted By:

ADITYA SHARMA

Enrollment No. 2013000334Batch: 2013-2015


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INDUSTRY DETAIL:

Securities market has essentially three categories of participants namely the issuer of

securities, investors in securities and the intermediaries and two categories of

products, the services of the intermediaries the securities including derivatives.

The securities market has two interdependent and inseparable segments the new issue

(primary market) and the stock (secondary market). The primary market provides the

channel for sale of new securities while the secondary market deals in securities

previously issued


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when he says that investing in stocks should not be confused with trading in stocks or

a portfolio-based strategy is better than betting on a single horse, it is something that

is spoken with years of focused learning and experience in the stock markets. And

these beliefs are reflected in everything Sharekhan does for us! Sharekhan is a part of

the SSKI group, an Indian financial services power house, with strong presence in

Retail equities Institutional equities Investment banking.

In Ahmedabad, It is having the branch at Dynamic house, opp. Child care hospital,

Navrangpura road and over 40 franchisees in Ahmedabad. We have been given the

centre at Navrangpura road, Ahmedabad.


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DIRECTORS:

MR. TARUN SHAH CEO- SHARE KHAN

MR SHANKAR VAILAYA- DIRECTOR (OPERATION) OF

THE COMPANY

MR. JAIDEEP ARORA DIRECTOR (PRODUCT &

TECHNOLOGY) OF THE COMPANY

OTHER DIRECTORS:

Mr. Baldev L Boolani Mrs. Meena S Jain Mr. Bhupendra T Shah Mr. Hasmukh Sheth


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MISSION:

To educate and empower the individual investor to make better investmentdecisions through quality advice and superior service.

VISION:

To be the best retail brokering Brand in the retail business of stock market.

ACHIEVEMENTS OF SHAREKHAN:

A wired company along with Reliance, Hll , Infosys, etc by Business Today ,

January 2004 edition.

It was a warded Top Domestic Brokerage House four times by Euro and Asia

money.

It was Winner of Best Financial Website award.

India s most preferred brokers within 5 years. CNBC Awaaz customers Award

2005.


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STRATEGY:

The main strategies used in our training were as follow.

DATA CALLING

In data calling we were provided data of mobile numbers and our job was to

generate appointments. After that we were required to convert that

appointment into closure. Apart from given data we also brought latest

business directory. We called to different business people and tried to generateappointments.

CALLED CALLING

Called calling means to go at different corporate houses and to meet different

People and to get their visiting card by it we get lead and our immediate task

Was to call them & to fix appointment.

REFERENCE

Another important strategy was to use our reference means our family, friends,

relatives etc. In marketing or selling we can never neglect references & they

always play a major role.

STALL ACTIVITY

Stall activity means to make

stall at public place. Then our

job was to give them a

newspaper with brochures and

to take their name and contact

number. So it was another

process of generating lead.

After that our job was to follow

up and try for appointment and closure.


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HIERARCHY IN SHAREKHAN:

Sales Side Dealing Side

Trainees Junior Dealer

Super Trainees Dealer

Sales Executives Relationship manager

Senior sales executives Senior Relationship manager

Business developmentexecutive

Equity advisor

Assistant sales manager Assistant Branch Manager

Deputy manager Branch Manager

Territory manager Cluster Head

Area sales manager/ Clustermanager

Directors

Regional sales manager

CEO

Regional Head

Vice president

Directors

CEO


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2 passport size photograph Identity proof (PAN card is compulsory) Residence proof Cheque ( Min Rs.10,000 margin balance)

Proofs of Identity

Customer can submit a photo copy of any one of the following

o Voter IDo Passport

o PAN Cardo Driving License

o Photo I card issued by Employer registered under MAPINo Copy of Ration card

Address Proof

Customer can submit a photo copy of any one of the following

o Voter ID Card

o Driving Licenseo Passport

o Ration Cardo Telephone Billo Electricity Billo Leave-License

o Bank Passbooko Latest Bank Statement


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AMC PLAN:- ( Annual Maintenance Cost Plan)

Different Plans for Purchasing of Demat Accounts for Equity:-

Different Plans for Purchasing of Demat Accounts for Derivatives:-


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PRODUCTS services


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Share online


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SHARE ONLINE:

Sharekhan provide online facilities.

BENEFIT

I. Freedom from paperwork: -Integrated trading, bank and de-mat account with

digital contracts removers all paperwork.

II. Instant credit and transfer: -instant transfer of funds from bank account of

the choice to Sharekhan trading account.

III. Trade anywhere: -enjoy the ease of trading from any part of the world in a

completely secure environment.

IV. Dial n Trade: -call toll free number (1-800-22-7050) to place orders through

telebrokers.

V. Timey advice:- make informed decisions with expert advice, investment calls

and live market commentary.

VI. Real-time portfolio tracking :-benefit from real-time information for

investment and current portfolio value.

VII. After-hour orders:- place order after market hours, which get executed as

soon as the markets opens.

Sharekhan provide two different accounts:

1) Classic account

2)

Trade Tiger


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CLASSIC ACCOUNT:-

The Classic Account enables customers to trade online on the NSE and the BSE,

invest in IPO and Mutual Funds and access all the research and transaction reports

through Sharekhan s website . This account is suitable for the retail investors.

In this account Shown the maximum script are 25 in the terminal and the technical

chart are not shown in this account.

The life time registration charge for this account is 750 rupees.

Features

Online trading account for investing in Equities and Derivatives Free trading through Phone (Dial-n-Trade)

o Two dedicated numbers for placing your orders with your cell phone

or landline.

o Automatic funds transfer with phone banking (for Citibank and HDFC

bank customers)

o Simple and Secure Interactive Voice Response based system for

authentication

o Get the trusted, professional advice of our telebrokers.

o After hours order placement facility between 8.00 am and 9.30 am

Integration of: Online trading + Bank + Demat account

Instant cash transfer facility against purchase & sale of shares IPO investments Instant order and trade confirmations by e-mail Single screen interface for cash and derivatives


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Online classic account:

Name Of TheTrader

An Investment Formthrough Which Trading Can

Be Done

An Option By Which BulkTrading Can Be Done.


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FAST TRADE:

Features

Streaming quotes. Personalized market watch. Single screen interface for cash, derivatives and Commodities. New FastTrade is platform independent will support by all Operating

System.

New FastTrade will support all browsers in the market. New FastTrade is independent of existing website and can work even if

content website is down.

Fast trade is web base product and it s a shown fluctuation rate.

LiveTerminal


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TRADE TIGER :

Trade tiger is a next-generation online trading product that brings the power of

broker s terminal to customer pc. It is session to capitalize on intra -day price

movement. Trade tiger is an internet based application available on a CD, which

provides everything a trader needs on one screen.

Key Features:-

A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,

NCDEX, Mutual Funds, IPOs

Multiple Market Watch available on Single Screen

Multiple Chart s with Tick by Tick Intraday and End of Day Charting

powered with various Studies

Graph Studies include Average, Band- Bollinger, Know Sure Thing,MACD, RSI, etc

Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines

User can save his own defined screen as well as graph template, that is,

saving the layout for future use

User-defined alert settings on an input Stock Price trigger

Tools available to gauge market such as Tick Query, Ticker, Market

Summary, Action Watch, Option Premium Calculator, Span Calculator

Shortcut key for FAST access to order placements & reports

Online fund transfer activated with 11 Banks


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Advantages:-

Live Streaming Quotes

Access all Trading Calls

Advanced Charting features

Create your own technical rules for trading

A Single Trading Screen for all segments

TraderName


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THE PLATINUM CIRCLE:-

The HNI product Personalized portfolio tracking & restructuring advice. Monthly stock valuation statements, report profitability statement. Daily report on transaction sent in printed format as well as available online. Research-based investment advice tailored for different investment approaches


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Share offline


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SHAR OFFLINE:

As the internet has taken over the physical trade, the same is the situation in trading inshares. Even the internet has not spared trading in shares and still the conventional

system of offline trading continues in today s world.

Merits of offline trading

Low brokerage Less margin Flexibility in credit period

Customized advice

Demerits of offline trading

Problems in getting in touch with the broker Limited clientele Problem of attention from the broker due to load Reliance on the broker s information Customer has to believe what the broker says Broker Might not give the best price Reconciliation of account and cash settlements Paperwork Geographical Restriction


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DIAL-N-TRADE:

Sharekhan provides complete trading facility like they are giving Toll free numbers

the phone trading facility as an alternative of net trading where a customer can call

n number of times.

Toll Free numbers: 1800-22-7500

1800-22-7050

Local number : 079-30307600 (chargeable)

Exposure: For Intraday = 10 times

For Delivery = 04 times

Sharekhan is also providing the Margin on DP balance.


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Indexes of Equity market online

NSE:

The national stock exchange of the India was the promoted by leading financial

institutions at the behest of the government of India, and was incorporated in

November 1992 as a tax paying company. In April 1993, it was recognized as a stock

exchange under the securities contracts( Regulation) Act, 1956. NSE commenced its

operation in the wholesale Debt Market (WDM) segment in June 1994. The capital

market (Equities) segment of the NSE commenced operation in November 1994.

BSE:

The Bombay stock exchange is the oldest stock exchange in Asia. It is located at

Dalal Street, Mumbai, India.

The Bombay stock exchange was established in 1985. There are around 3500 Indian

companies listed with stock exchange, and has the significant stock volume. As of 29

may 2007, the market capitalization of the BSE is about Rs. 40.5 trillion. The BSE

SENSEX (SENSitive indEX), also called the BSE 30, is a widely used market index in

India and Asia. As of 2005, it is among the five biggest stock exchanges in the world

in terms of transactions volume.


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Derivatives


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DERIVATIES:

Derivatives are financial contracts whose value/price is depends on the behavior

of price of one or more basic underling assets. These contracts are legally binding

agreement, made on the trading screen of stock exchange, buy or sell an asset in

future. The assets can be share, index, interest rate, bond, rupee- dollar exchange

rate, sugar, crude oil, soybean, cotton, coffee etc.

EQUITY FUTURE AND OPTION: Future:-

An agreement between two parties to buy or sell an asset at a certain

time in the Future at a certain price. Stock futures on certain specified securities and

internet rate futures are available for trading at NSE (NATIONAL STOCK

EXCHANGE).All the futures contracts are settled in cash.

Options:-

An Options is a contract which gives the right, but not but or sell the underlying at a

stated price, which a buyer of an option pays the premium and Options are of two

types calls and put.

Calls give the buyer the right but not the obligation to buy a given quantity of the

underlying asset, at a given price on or before a given future date. Calls also known as

bulls.

Puts give the buyer the right, but not obligation to sell a given quantity of the

underlying asset at a given price on or before a given date. Puts also known as bears.


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Commodities online


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COMMODITIES ONLINE:

Commodities are agreements to buy and sell virtually anything except, for somereason, onions. The primary commodities that are traded are oil, gold and agricultural

products. Commodity derivatives comprise of raw materials and products that can be

traded on special commodity exchanges across the country. Commodities expands

customer investing horizon from investing in a metal company to trading in the metal

itself. Trading in commodity derivative provides unique market opportunities for a

wider section of participants like: investor, hedgers, arbitragers, traders, manufactures

planters, exporters and importers. While trading commodities through an exchange,

there are no transportation charges, no insurance costs, no storage charges and

complete security when customer trade though an exchange. Customer can trade in

commodities at nominal costs and carry the investment in paper from as customer

want. The fundamentals for commodities are quite simple: price is a function of

demand and supply.

Sharekhan provides commodity facility. Sharekhan trades on two major commodity

exchanges in India.

1) MCX

2) NCDEX
http://www.cftc.gov/opa/glossary/opaglossary_co.htmhttp://www.cftc.gov/opa/glossary/opaglossary_co.htm


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Indexes of commodities

MCX:

MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-artelectronic commodity futures exchange.MCX is an independent commodity exchange

based in India. It was established in 2003 and is based in Mumbai. The turnover of the

exchange for the period Apr-Dec 2008 was INR 32 Trillion.MCX offers futures

trading in Agricultural Commodities, Bullion, Ferrous & Non-ferrous metals, Pulses,

Oils & Oilseeds, Energy, Plantations, Spices and other soft commodities. MCX has

also setup in joint venture the National Spot Exchange a purely agricultural

commodity exchange and National Bulk Handling Corporation (NBHC) which

provides bulk storage and handling of agricultural products.
http://en.wikipedia.org/wiki/Commodity_exchangehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/National_Spot_Exchangehttp://en.wikipedia.org/w/index.php?title=National_Bulk_Handling_Corporation&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=National_Bulk_Handling_Corporation&action=edit&redlink=1http://en.wikipedia.org/wiki/National_Spot_Exchangehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Commodity_exchange


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NCDEX:

National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally

managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI

Bank), Life Insurance Corporation of India (LIC), National Bank for Agriculture and

Rural Development (NABARD) and National Stock Exchange of India Limited

(NSE). Punjab National Bank (PNB), CRISIL Limited (formerly the Credit Rating

Information Services of India Limited), Indian Farmers Fertiliser Cooperative Limited(IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial

promoters as shareholders of the Exchange.

NCDEX is the only commodity exchange in the country promoted by national level

institutions. This unique parentage enables it to offer a bouquet of benefits, which are

currently in short supply in the commodity markets. The institutional promoters of

NCDEX are prominent players in their respective fields and bring with them

institutional building experience, trust, nationwide reach, technology and risk

management skills. NCDEX is a public limited company incorporated on April 23,

2003 under the Companies Act, 1956. It obtained its Certificate for Commencement

of Business on May 9, 2003. It has commenced its operations on December 15, 2003.

NCDEX is a nation-level, technology driven de-mutualized on-line commodity

exchange with an independent Board of Directors and professionals not having any

vested interest in commodity markets. It is committed to provide a world-class

commodity exchange platform for market participants to trade in a wide spectrum of

commodity derivatives driven by best global practices, professionalism and

transparency.

NCDEX is regulated by Forward Market Commission in respect of futures trading in

commodities. Besides, NCDEX is subjected to various laws of the land like the

Companies Act, Stamp Act, Contracts Act, Forward Commission (Regulation) Act

and various other legislations, which impinge on its working. NCDEX is located in

Mumbai and offers facilities to its members in more than 390 centers throughout

India. The reach will gradually be expanded to more centers.


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NCDEX currently facilitates trading of thirty six commodities - Cashew, Castor Seed,

Chana, Chilli, Coffee, Cotton, Cotton Seed Oilcake, Crude Palm Oil, Expeller

Mustard Oil, Gold, Guar gum, Guar Seeds, Gur, Jeera, Jute sacking bags, Mild Steel

Ingot, Mulberry Green Cocoons, Pepper, Rapeseed - Mustard Seed ,Raw Jute, RBD

Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk, Silver, Soy Bean,

Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat, Yellow Peas, Yellow Red Maize

& Yellow Soybean Meal. At subsequent phases trading in more commodities would

be facilitated.


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Insurance


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INSURANCE:

What is insurance?

Insurance is a policy from a large Financial Institution that offers a person, company,or other entity reimbursement or financial protection against possible future losses or

damages.

Life insurance ensures that your family will receive financial support in your absence

Put simply; life insurance provides your family with a sum of money should

something happen to you. It protects your family from financial crises. In addition to

serving as a protective cover, life insurance acts as a flexible money-saving scheme,

which empowers you to accumulate wealth-to buy a new car, get your children

married and even retire comfortably. Life insurance also triples up as an ideal tax-

saving scheme. To know more, read the Key Benefits of Life Insurance.

Currently Sharekhan has tie up with ICICI Prudential Life Insurance. So Under ICICI

prudential life insurance, the key benefits would be

Life insurance, especially tailored to meet your financial needs

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose from.

Modern day investments include gold, property, fixed income instruments, mutual

funds and of course, life insurance. Given the plethora of choices, it becomes

imperative to make the right choice when investing your hard-earned money. Life

insurance is a unique investment that helps you to meet your dual needs - saving for

life's important goals, and protecting your assets.

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, life insurance is unique in that it gives the customer the

reassurance of asset protection, along with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of one s family remain

protected from circumstances such as loss of income due to critical illness or death of

the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth

creation proposition. The customer therefore benefits on two counts and life insurance
http://www.economywatch.com/insurance-overview/meaning-insurance.htmlhttp://www.economywatch.com/insurance-overview/meaning-insurance.htmlhttp://www.economywatch.com/insurance-overview/meaning-insurance.htmlhttp://www.economywatch.com/insurance-overview/meaning-insurance.html


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occupies a unique space in the landscape of investment options available to a

customer.

Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly

married couple, it could be buying a house. Once, they decide to start a family, the

goal changes to planning for the education or marriage of their children. As one grows

older, planning for one's retirement will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in

which you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made

for different life stages. It thus ensures that the benefits offered to the customer reflect

the needs of the customer at that particular life stage, and hence ensures that the

financial goals of that life stage are met.

The table below gives a general guide to the plans that are appropriate for different

life stages.

Life Stage Primary Need Life Insurance Product

Young & Single Asset creation Wealth creation plans

Young & Just

married

Asset creation & protection Wealth creation and mortgage

protection plans

Married with kids Children's education, Asset

creation and protection

Education insurance, mortgage

protection & wealth creation plans

Middle aged with

grown up kids

Planning for retirement &

asset protection

Retirement solutions & mortgage

protection

Across all life-

stages

Health plans Health Insurance


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Life insurance plan:

Life insurance products assure your family will receive financial support, even in your

absence. Put simply, when you buy insurance you provide your family with a sum of

money, should something happen to you. It thus permanently protects your family

from financial crises.

In addition to serving as a protective cover, when you buy insurance you create a

flexible money-saving scheme, which empowers you to accumulate wealth to buy a

new car, get your children educational solutions, and even retire comfortably.

Today, there is no shortage of investment options for a person to choose from. Given

the plethora of choices, it becomes imperative to make the right choice when

investing your hard- earned money and online insurance is an ideal choice in today s

technology driven world. Buying Life insurance online is a way to make a unique

investment that helps you to meet your dual needs - saving for life's important goals,

and protecting your assets.

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, buying life insurance online gets you the unique reassurance of

asset protection, along with a strong element of asset appreciation.

When you buy life insurance online the core benefit is that the financial interests of

one s family remain protected from circumstances such as loss of income due to

critical illness or death of the policyholder. Simultaneously, buying life insurance

online gives a strong inbuilt wealth creation proposition. The customer therefore

benefits on two counts and online insurance products occupy a unique space in the

landscape of investment options available to a customer.

As your life stage and therefore your financial goals change, the instrument in which

you invest should offer corresponding benefits pertinent to the new life stage. Online

insurance products are the only investment option that offer specific products tailor-

made for different life stages. You are thus ensured that the benefits offered to the

customer reflect the needs of the customer at that particular life stage, and hence

ensures that the financial goals of that life stage are met.


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On the basis of which life stage you are in and the corresponding insurance needs,

ICICI Prudential plans can be categorized into the following three types:

Education Insurance Plans Wealth Creation Plans Protection Plans

Educational Insurance Plans Wealth Creation Plan Protection Plans

ICICI Pru Smartkid Assure ICICI Pru Life Stage Wealth Pure ProtectICICI Pru Smartkid Maxima ICICI Pru ACE Life GuardICICI Pru Smartkid RegularPremium

ICICI Pru premier Wealth Save n Protect

ICICI Pru assure Wealth CashbakICICI Pru Life Time Maxima Home assure


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Mutual fund

MUTUAL FUNDS:


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Mutual Fund is an investment company that pools money from shareholders and

invests in a variety of securities, such as stocks, bonds and money market

instruments . Most open-end mutual funds stand ready to buy back (redeem) its

shares at their current net asset value, which depends on the total market value of

the fund's investment portfolio at the time of redemption. Most open-end mutual

funds continuously offer new shares to investors.

Security exchange board of India is the regulatory body for all mutual fund.

All mutual funds must get registered with the SEBI.

Benefits of investing in mutual funds:

Small investment Professional fund management Spreading risk Transparency Choice regulation

Mutual Fund in Classic Account:


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Initial public

offering


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IPO:

Initial Public Offering, the first sale of stock by a company to the public. Companies offering an IPO are sometimes new, young companies, or sometimes

companies which have been around for many years but are finally deciding to go

public. IPOs are often risky investments, but often have the potential for significant

gains. IPOs are often used as a way for a young company to gain necessary market

capital.

From an investor point of view, IPO gives a chance to buy shares of a company,

directly from the company at the price of their choice (In book build IPO's). Many a

times there is a big difference between the price at which companies decides for its

shares and the price on which investor are willing to buy share and that gives a good

listing gain for shares allocated to the investor in IPO.

From a company prospective, IPO help them to identify their real value which is

decided by millions of investor once their shares are listed in stock exchanges. IPO's

also provide funds for their future growth or for paying their previous borrowings.

Sharekhan provides to their customer the Online IPO facility. In this facility, The

customer has to feel only the bid price and the quantity for which he/she wants to buy

the stock.

Steps for Applying IPOOnline
http://www.investorwords.com/2475/Initial_Public_Offering.htmlhttp://www.investorwords.com/4363/sale.htmlhttp://www.investorwords.com/4725/stock.htmlhttp://www.investorwords.com/992/company.htmlhttp://www.investorwords.com/3930/public.htmlhttp://www.investorwords.com/3390/offering.htmlhttp://www.businessdictionary.com/definition/initial-public-offering-IPO.htmlhttp://www.investorwords.com/2599/investment.htmlhttp://www.investorwords.com/2143/gain.htmlhttp://www.businessdictionary.com/definition/necessaries.htmlhttp://www.investorwords.com/5915/market_capital.htmlhttp://www.investorwords.com/5915/market_capital.htmlhttp://www.investorwords.com/5915/market_capital.htmlhttp://www.investorwords.com/5915/market_capital.htmlhttp://www.businessdictionary.com/definition/necessaries.htmlhttp://www.investorwords.com/2143/gain.htmlhttp://www.investorwords.com/2599/investment.htmlhttp://www.businessdictionary.com/definition/initial-public-offering-IPO.htmlhttp://www.investorwords.com/3390/offering.htmlhttp://www.investorwords.com/3930/public.htmlhttp://www.investorwords.com/992/company.htmlhttp://www.investorwords.com/4725/stock.htmlhttp://www.investorwords.com/4363/sale.htmlhttp://www.investorwords.com/2475/Initial_Public_Offering.html


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Portfolio

management service

PMS: -

PORTFOLIO MANAGEMENT SERVICES (PMS):-


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Sharekhan unfolds for customer an enable of PMS to choose from that helps customer

sit back, relax and see customer money grow without worrying about the ups and

downs at the stock market. Talks to Sharekhan specialists and they ll help customer

choose a PMS plan that suits customer risk taking appetite and expectation from

the market .

There are two types of PMS in Sharekhan Limited

A) PRO PRIMEB) PROTECH

A) PROPRIME (FUNDAMENTAL):-

ProPrime uses in-depth independent fundamental research through primary analysis in

high-quality companies. The ProPrime line is designed for varying risk-return profiles

and investment. Ideal for investors looking at steady and superior returns with low to

medium risk appetite. This portfolio consists of a blend of quality blue chip and

growth stocks ensuring a balanced portfolio with relatively medium risk profile. The

portfolio will mostly have large capitalization stocks based on sectors & themes that

have medium to long term growth potential.

PRODUCT APPROACH

Investment are based on 3 tenets:i] Consistent, steady and sustainable returnsii] Margin of Safetyiii] Low Volatility

PRODUCT CHARACTERISTICS

Bottom up stock selection


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In-depth, independent fundamental research

High quality companies with relatively large capitalization.

Disciplined valuation approach applying multiple valuation measures

Medium to long term vision, resulting in low portfolio turnover

Why Invest? PMS proprime uses the expertise of 35 financial analyst to get the best

possible returns.

Fundamental research based on in-depth analysis of companies including past performance, management, growth potential of sector etc.

How to Invest? Minimum investment = Rs. 5.00 Lakhs Lock in period: 06 months

Reporting: Access to website showing client holding & quarterlyreporting of portfolio holdings/transactions

Charges: 2.5% p.a., AMC fees charged every quarter, 0.5% brokerage,

20% profit sharing after 15% hurdle crossed end of every fiscal.

How to check?

You can access your portfolio through branches of franchisees for

services. Daily NAV can be viewed online Quarterly reporting of portfolio holding/transaction


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B) PROTECH (TECHNICAL):-

Protech uses the knowledge of technical analysis and the power of derivatives

market to identify trading opportunities in the market. The Protech lines of

products are designed around various risk/reward/volatility profiles for different

kinds of investment needs.

Protech is based on

(1)Long short strategies(2)Focus on absolute returns

(3)Timing the market

PRODUCTS OFFERED

1.Nifty Thrifty

2.Beta Portfolio

3.Trailling Stops

Product Approach

Superior performance can be achieved through sheer market timing, by

picking Stocks/Nifty before the infection points in their trading cycles.

Linear returns are possible from having sell market positions in downtrends

and by using the options market to change the portfolio beta.

Money management rules will be in place.


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Product Characteristics

Using swing based index -trading systems, stop and reverse, trend

following and momentum trading techniques.

Nifty based products for low impact cost and low product volatility.

To earn return both in rising & falling market.

Trading in futures market to allow for active risk protection using trailing

stop losses.

Why Invest?

Different product based on risk-reward for different types of investor having different

time horizon of investment & return expectation.

Aspect from fundamental analysis, a successful investor can take a market view based

on technical analysis & power of derivatives for Timing the market

If cust omer wants to be ahead in the race of timing the market correctly, then ProTech

PMS is the option for customer. So far Sharekhan is the first company to came out

with this kind of PMS in India based on Technical Analysis.

How to invest?

Lock in: 6 months.

Reporting: fortnightly reporting of portfolio net worth, monthly reporting of portfolio

Holdings/ transactions.

Charges: 0% AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on

booked profits on a quarterly basis.


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Fixed deposits

FIXED DEPOSITES:


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Fixed deposits are loan arrangements where a specific amount of funds is placed on

deposit under the name of the account holder. The money placed on deposit earns afixed rate of interest, according to the terms and conditions that govern the account.

The actual amount of the fixed rate can be influenced by such factors at the type of

currency involved in the deposit, the duration set in place for the deposit, and the

location where the deposit is made.

The most unusual characteristic of a fixed deposit is that the funds cannot be

withdrawn for a specified period of time. In most cases, fixed deposits carry duration

of five years. During that time, the money remains in the account and cannot be

withdrawn for any reason. Individuals, corporate entities, and even non-profit

organizations that wish to set aside funds and limit their access to the funds for a

period of time often find that fixed deposits are a simple way to accomplish this goal.

As an added benefit, the monies in the account will earn a fixed rate of interest

regardless of any fluctuations in interest rates that apply to other types of accounts.

However, both these benefits can also turn into disadvantages under certain

circumstances. Because the money cannot be withdrawn until the duration is

complete, the funds cannot be used even in emergency situations. Changes in the

going interest rate may also rise to a point above and beyond the interest rate applied

to existing deposits. This means account holders are actually earning less interest with

fixed deposits than with other types of loans and accounts.

While the interest rate on fixed deposits cannot be changed, there is sometimes a way

to work around the issue of obtaining use of funds in an emergency situation. At

times, the lending institution where the fixed deposit is placed may be willing to

extend a separate loan to the account holder, using the fixed account as collateral.

While not ideal, this can at least make it possible to deal with the current financial

crunch.

Fixed deposits are a credible way to make a return on investment that is somewhat

higher than a standard savings account. The use of fixed deposits can also be helpful

when working with various types of currency. By establishing what is known as a

Foreign Currency Fixed Deposit or FCFD, it is possible to choose the type of

currency involved in the deposit and lock in a rate of interest. If the choice of


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currency is a good one, this means the investor can enjoy a healthy fixed deposit

currency rate for the duration of the deposit and earn more than with a standard fixed

deposit strategy. However, going with an FCFD does contain a slightly higher amount

of risk, since the funds deposited must be converted to the currency of choice and then

converted back when the deposit is fulfilled. If the currency did not fare well in the

interim, there is some chance of obtaining a loss, due to the changes in the rate of

exchange from the time the fixed deposit was activated until the time the deposit is

considered complete. Sharekhan has tie up with Unitech Limited and HDFC

corporations limited.


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Advisory products


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ADVISORY PRODUCT:

Sharekhan provide Advisory Products by which customer can get proper advise forinvesting their money in proper way by which they can earn more profit. .

Need of Advisory Products:-

Wide product range to meet diverse needs of clients Disciplined Approach

Dedicated Product manager backed by Research Performance track record

ADVISORY PRODUCTS:-

Top picks Portfolio

123 portfolios

Smart Trade Portfolio

Derivatives Portfolio Nifty Portfolio

Portfolio Doctor


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(1) Top Picks Portfolio:

A Compilation of the best stock market ideas from the Sharekhan basket.

Released Monthly Ideal for Every Investor. Picked by the highly acclaimed Sharekhan Research Team

Quality Stock Selection. Effective for long term and medium term. Excellent Track Record. Good Strike Record.

Top Picks Performance 67.80%

Sensex Performance 25.60%Portfolio period 1st April 2007-31st March 2008

Top Pick Portfolio Performance

Top Picks Performance -4.10%

Sensex Performance -15.90%

Portfolio period 1st April 2008 - 31st Aug 2008

Top Pick Portfolio Performance


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(2)123 Portfolio:

What is it?

123 portfolio is a cash market delivery portfolio. In this Portfolio, calls will be generated

by Advisory team in Consultation with Research Team in both Fundamental and

Technical Term. 123 Portfolio is for short term delivery clients with the time frame of 1-3

months.

Ticket size Rs. 3 lacs & above

No of stocks in portfolio Max.5

Upside returns potential 10-20%

Downside risk 5-10%

Stop loss No stop loss will be given

ReportingShall be done to clients at the End of day & also a Monthlyreport will be sent

Product draw down 25% of clients corpus

123 Portfolio - Rules


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Aggressive Leverage Actively managed Super strike Rate

(5) Nifty Portfolio:

It is a trading portfolio managed by Sharekhan s technical team which

generated calls in Both (BSE &NSE) Index. This portfolio is meant for traders who want to trade for short and long index.

Why Nifty Portfolio?

Portfolio Performance

Returns (Absolute) 102% (Costs**)

Returns (Relative) 17.69%

Portfolio period 1st August 2007-31st March 2008** Costs Net of Brokeage & doesnt not considers other charges

Portfolio Performance

Portfolio Returns 95.54%

Sensex performance -15.90%

Portfolio period 1st April 2008- 16th Sep 2008

Portfolio Rule s

Call for Segment Only Derivativ e Segment calls

Min Investment per call

20-25 % of corpus as Margin

(Quantity also specified)

Time frame of call Max : 1 month Min : 1 day

Monitoring Derivative Team


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Currency trading means to trade in currency of different countries and price

varies because of supply and demand.

Currency trading is mostly done by large companies or by people who isimport-export business.

In price of currency there is always fluctuation. So it can be dangerous for

people who have import-export business. So they make reverse position or it is

also known as hedging.

So by this way people minimize their risk with the help of currency trading. Currency trading is not much useful to individual investors.

Sharekhan is providing offline currency trading to interested customers.


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Online currency trading is not given because individual investors still not

prefer currency trading.


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FUNDMENTAL RESEARCH:-

STOCK IDEAS:

Aimed at investors. Presents our stock pick and discusses reasons for the same. Itcomes with a price target and a time frame over which gains can be materialized.


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Evergreen

These stocks are steady compounders, churning out steady growth rates year on year.

They are typically significant players in their markets, with sound strategies that will

help them achieve and sustain market dominance in the long run. They have strong

brands, management credentials and a consistent track record of achieving super

normal shareholder returns. We expect stocks in this category to compound at

between 18-20% per annum for the next five to ten years Also called ownership

stocks, Evergreen stocks are the brightest jewels in any portfolio.

Apple Green


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These are companies that are trading below their fair value or at values which are at a

significant discount to that of their peer group, due to a combination of circumstances.

But things are now starting to happen in these companies or in their markets that are

likely to cause a re-evaluation of their prospects. These stocks could double in two to

three years' time. Buy into an Ugly Duckling now and you'd have a beautiful white

swan on your hands two to three years down the line.

Emerging star

These are typically young companies, often in niche businesses, that have the

potential to grow and dominate their niches. Even better, they might turn out to be

real giants, if their niches explode into full-blown markets in their own rights. These


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stocks are potential ten-baggers but you need to be patient. Buy into these stocks and

watch your personal star ascend.

Vulture's Pick

These are companies with valuable assets or brands that have been trashed to

ridiculously low prices. Buy a Vulture's Pick and wait for a predator who finds its

assets undervalued to come along. This could be a long wait but the returns could be

startlingly high. The key is to be patient. The vulture after all is a patient bird.


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Cannon Ball

They are fast gainers in a rising market, which could give returns of 20-40% within

three months. Based on a combination of sound market information, technical charts

and available fundamentals for investors with an appetite for high risk and high

reward.


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View on various sectors and its constituents (eg sugar and Balrampur Chini, KCP

Sugar Industries, Upper Ganges)

MARKET OUTLOOK:

Bi-monthly Fundamental view on the market.
http://www.sharekhan.com/marketoutlook/MarketOutlook.aspxhttp://www.sharekhan.com/marketoutlook/MarketOutlook.aspxhttp://www.sharekhan.com/marketoutlook/MarketOutlook.aspx


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TECHNICAL RESEARCH


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TECHNICAL RESEARCH:

Punter Call

A daily view on how the market and major indices are expected to trade for the day

the closest support and resistance levels are provided to help traders take decisions.

Smart charts

It presents the best positional trading calls in the market. Each call is introduced along

with a reco (Go Long/Go Short), a price target, a stop loss and a chart depicting thetrend in the stock.

Derivative Calls

Toolkit for derivative traders

Day Traders Hit List

It captures the trading ranges of all the stocks that are currently the market's flavour. It

is meant for day trading. All positions need to be squared off by 3.30. The list

contains 20 liquid stocks.

Pivot Table

Pivot Table is an intra-day product and it covers mainly mid-cap and small-cap

companies. The Buy and Sell targets are given for each stock in this list.
http://www.sharekhan.com/Research/PunterscallInt.aspxhttp://www.sharekhan.com/Research/PunterscallInt.aspxhttp://www.sharekhan.com/Derivatives/http://www.sharekhan.com/Research/HitList.aspxhttp://www.sharekhan.com/Research/HitList.aspxhttp://www.sharekhan.com/Research/HitList.aspxhttp://www.sharekhan.com/Research/HitList.aspxhttp://www.sharekhan.com/Derivatives/http://www.sharekhan.com/Derivatives/http://www.sharekhan.com/Research/PunterscallInt.aspxhttp://www.sharekhan.com/Research/PunterscallInt.aspx


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Momentum Swing

Momentum Swing tries to capture the dynamic picture of price movements in stocks.

This product can be used to gauge the sentiments in stocks at a future date as reflected

in the charts.

Derivative Toolkit


Eagle Eye

Eagle Eye is a daily newsletter based on technical research. It is aimed at traders. It

contains

Looking trendy (short term)

Smart chart

Day traders hit list

Medium term target and reversal

High Noon

http://www.sharekhan.com/SSKICMT/Upload/Drv_Upload/Derivativekit.xlshttp://www.sharekhan.com/SSKICMT/Upload/Drv_Upload/Derivativekit.xlshttp://www.sharekhan.com/MyNewsLetter/http://www.sharekhan.com/MyNewsLetter/http://www.sharekhan.com/MyNewsLetter/http://www.sharekhan.com/SSKICMT/Upload/Drv_Upload/Derivativekit.xlshttp://www.sharekhan.com/SSKICMT/Upload/Drv_Upload/Derivativekit.xls


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By tradetiger software, customer can see the market depth and volume of the particular company.


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Depository services


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Depository Services:A Depository is like a bank wherein the deposits are securities. ( i.e. shares,

debentures, bonds, government securities, units, etc.) in electronic form. Besidesholding securities, a depository also provides service related to transaction in

securities.

Depository provides its services to investors through its agents called depository

participants (DPs).

Sharekhan is one of the depositories.

NSDL-DP ID- IN300513CDSL-DP ID- 12036000

It provides services as follow.

Account Opening De-mat/ Re-mat/ Repurchase/ Redemption Account Transfer Instructions Inter Depository Transfer Instructions Client Master Changes Freezing/ De-freezing/ Account closing Transmission Pledge Creation/ Closure/ Invocation Stock leading & Borrowing SPEED-e & IDeAS/ easi & easiest.


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Customer supporter


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Call Center :There is a call center at Bombay, where more than 200 employees are working

efficiently. Their work is as powerful that they complete every call within twominutes. So customers are satisfied with them.

Relationship Manager:Sharekhan provides personal relationship manager to its customer. The work of

relationship manager in Sharekhan ltd is as follow:

Punching in trades for clients.

Communicating intra-day trading calls and investment ideas to customers.

Conducting business development activities in branches.

Monitoring day to day operations at branch.

Maintaining regular relations with clients .

Alerts:

ON YOUR MOBILE

IN YOUR MAIL

IN MYINBOX

Variety of Alerts for equities,

Mutual Funds, IPOs and Traders

Get customize Daily Updates

Trade Execution Alerts will be set

by default for trading customers

Be the first to get Research updates

Setting Alerts was never easier

Get the advantage of new alerts

being added in the future


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Seminar:

Sharekhan organizes seminars across the country from

time to time in order to educate investors in varioussubjects related to the stock, derivatives and commodities

markets. These exclusive Seminars are organized by

Sharekhan for its Online Trading Customers for FREE.

These Seminar will equip and customer to take an

investment decision.

It is also doing for first step customers who have never invested his share before.

SHAREKHAN SHOPS:

All you have to do is walk into any of our 1200 share shops across 400 cities in

India to get a host of trading and investment related services. Our friendly customer

service staff will also help you with any account related queries you may have.

After hour OrdersSharekhan s customer also enjoy the facility of placing orders even after trading hours

and the orders are executed as soon as the market opens.

Value guide:-

Sharekhan s customers also enjoy the facility of value guide for the detail of stock

ideas, investment insight, company detail etc.

Mobile n trade facility:-

Sharekhan lunches new facility for their customer to mobile n trade facility but still it

working process.


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Objective of the Research:

The objective of the research is to know how many people are aware about theshare market.

To know about how many people are eager to know about stock market. To know the company awareness among the people.

Research Source:

In this research we have used primary sources for data collection.

Sample Size:

In this research 100 respondents are there included.

Research Instrument:

In this research we have used telephonic and face to face conversation for getting the

result.


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Que.: Do you invest into stock market?

Objective: To know how many people are doing investment in stock

market.

Finding :

YES 57%

NO 43%

INTERPRETATION:

From the above chart we can conclude that there are 57% people are

doing investment in stock market and 43% people are not doing

investment in stock market.

0%

10%

20%

30%

40%

50%

60%

yes no

57%

43%


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Que: If yes, where do you investing?

Objective: To know in which area people are interested to doing

investment .

Findings:

Equity 59%

Mutual Fund 21%

Commodity 7%

Other 13%

INTERPRETATION:

From the above chart we can see there are from 57% people, 59% in

equity, 21% in mutual fund, 7% in commodity and 13% in other doing

investment.

59%

21%

7%13%

0%

10%

20%

30%

40%

50%

60%

70%

Equity Mutual Fund Commodity Other


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Que.: Which way you prefer for trading?

Objectives: To know how many people are doing trade online and offline.

Findings:

Online 46%

Offline 54%

INTERPRETATION:Here we can conclude that now people are aware with internet facilities.

So 46% traders prefer online trading. And 54% people are prefer offline

trading because of low availability of internet facility and busy in routine

work.

42%

44%

46%

48%

50%

52%

54%

Online Offline

46%

54%


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Que.:-Have you ever heard about Sharekhan broking firm?

Objective:-to know how many people aware with Sharekhan ltd.

Finding:-

Yes 39%

No 61%

INTERPRETATION:

From the above graph we can conclude that 39% people from 64% are

aware with the Sharekhan ltd and 61% are not.

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

39%

61%


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Que.:- Are you interested because we have scheme going on?

Objective:-To know how many people are eager to know Sharekhan

scheme.

Finding:-

Yes 47%

No 53%

INTERPRETATION:

Here we knew that after listening the scheme of free opening de-mates

account and life time free available online software, 47% people are

interested to know about Sharekhan ltd s services.

44%

45%

46%

47%

48%

49%

50%51%

52%

53%

Yes No

47%

53%


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LEARNING:

In Sharekhan we have learned how to maintain good relations with the

customers by giving them the proper service and solving their queries

regarding the share market.

We have also learned how to maintain good relation with the employees and

the co-trainees.

We have learned the meaning of the words that are mostly used in the share

market.

We have learned about various products of the Sharekhan Limited.

Learned about various products used in the share market especially De-mat

accounts and Mutual Funds.

We have learned how to use online trading terminal.

We have enhanced our communication and convincing skills and also how to

interact with people in real market.

We have learned how to take appointments.

We have learned how to open and close the calls.

We have got the practical knowledge of the market.

The main and important thing is that we had a practical experience of working

in a reputed company.


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CONCLUSION

Importance of information technology in the field of stock broking is

immense.

Buying and selling of shares through the internet is so easy.

As soon as prices of share s goes up and comes down then the customer can

sell or purchase the share instantly within seconds.

Products and services of the Sharekhan are good from others. Especially the

software of Sharekhan trade tiger is unique from others.

There are 57% people are doing trading in stock market.

In it 59% people are doing trading in equity and others are in commodity,

mutual fund.

Mostly the people have opening the account from Sharekhan ltd and angel

broking ltd.

In Sharekhan the current scheme is that opening the de-mate account is free ofcharge and there is no other charge on it for a year. Also the unique software

of trade tiger is allowed free of charge for life time.

After listening the current scheme 47% people are ready to opening the

account. Because of time limitation and also internet available problems, mostly people

are doing off-line trading. But now in days numbers of customers areincreasing for online trading.


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BIBLIOGRAPHY

Lists of books:

Sharekhan s brochures Investment and portfolio management and basic of share market

Websites:

http:/ /www.sharekhan.com http:/ /www.bseindia.com http:/ /www.nseindia.com http:/ /www.ncdex.com http:/ /www.mcxindia.com http:/ /www.mutualfunds.com http://www.derrivatives.com
http://www.sharekhan.com/http://www.bseindia.com/http://www.nseindia.com/http://www.ncdex.com/http://www.mcxindia.com/http://www.mutualfunds.com/http://www.mutualfunds.com/http://www.mcxindia.com/http://www.ncdex.com/http://www.nseindia.com/http://www.bseindia.com/http://www.sharekhan.com/


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Telephonic and called calling Questionnaire

Name__________________________________

Contact no:_____________________________

Do you invest into stock market?

Yes No

If yes, where do you investing?Equity Mutual fund

Commodity Other

From which brokerage house you do trading?

Indiabulls Shah Investors Others

Angle Sharekhan

Which way you prefer for trading?

Online Offline

What is your current brokerage rate?

_________________________________________

Have you ever heard about Sharekhan broking firm?

Yes No

Are you interested because we have scheme going on?

Yes No

If yes then appointment is generated for live demonstration for Sharekhan s

online software?

Yes No


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DE-MATE FORM

product & services share-khan

Documents