ANNUAL REVIEW 2008/09

MOVEMENT BUILDINGTHOUGHT PROVOKING

FORWARD THINKINGBOUNDARY BREAKING

AWARD WINNING

LIFE CHANGINGTHIS IS COMPASSION IN WORLD FARMING

We believe that factory farming is the biggest causeof animal cruelty on the planet. To achieve an end to farm animal suffering, we tackle the issues in afocused, expert manner, planning long-termstrategies and reacting swiftly to urgent welfarethreats as they arise. Our key projects focus onimproving the lives of farm animals reared for food:

LAYING HENSThe majority of the world’s five billion egg-layinghens are confined in battery cages. WE WANT THEM OUT.

CHICKENSAround 50 billion meat chickens are reared for meatevery year, 35 billion of them in overcrowded factoryfarm sheds. WE WANT THEM OUT.

LIVE TRANSPORT & CALVESEach year, around six million farm animals aretransported long distances across Europe. Last year,around 70,000 UK male dairy calves were exportedto veal farms on the continent. WE WANT AN END TO LONGDISTANCE TRANSPORT.

PIGSAround 1.4 billion pigs are reared worldwide eachyear. A large number are kept in barren, crowdedpens and subjected to mutilations; pregnant sowsare often confined in narrow crates. WE WANT THEIR SUFFERING TO STOP.

© Chi Keung Wong/Compassion in World Farming

BUILDING A MOVEMENT FOR CHANGEAt any one time, around 40 billion farm animals are suffering in factory farms because of increasing demand for cheap meat and dairy products. Animals are forced to live in unnatural and often painfulconditions: caged, confined behind bars,overcrowded in sheds, no access to daylight,forced to grow too fast, pushed beyond theirnatural physical limits.

WE WANT TO MAKEFACTORY FARMING

NOT JUST UNACCEPTABLEBUTUNTHINKABLE

I deal with lots of N.G.O.s and many of them are fine organisations, but I can honestly say that Compassion in World Farming is probably the finest. It isn’t just that their cause is just. They espouse it with such calmness and reason.

Martin Hickman, The Independent (speaking at The Good Egg Awards, London)

Compassion has always been a voice of reason,collaboration and resolve. With growing supportfor our cause and the way we go about effectingpositive change for farm animals, we are nowrecognised for leading a global movement to endfactory farming – for the benefit of farm animals,people and the planet.

This review highlights how our supporters haveenabled us to improve millions of animals’ lives over the last year and outlines the challenges that lie ahead if we are to bring factory farming to an end.

Campaigning for better farm animal welfare is more urgent than ever.

Compassion in World Farming is the leading farm animal welfare charity. We are a small charity tackling what webelieve to be the biggest issue of animalcruelty on the planet: factory farming.

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LIFECHANGING

There are over 380 million egg laying hens in theEuropean Union (EU27) and more than two thirds of them are currently confined in battery cages.

Compassion in World Farming believes that noanimal should endure the pain and sufferingcaused by the battery cage. We are working toensure that consumers, the food industry andgovernment ditch the battery cage in favour of humane alternatives such as free range.

…thanks to over 20 years of persistent lobbying and campaigning bydedicated animal welfare groups like Compassion in World Farmingand their European counterparts, the inhumane [barren] battery cagefor egg-laying hens will be banned in Europe from 2012.

“This is radical, important, grown up stuff, affected quietly, without any tears on camera or self congratulation, by people who are in thefight for the long term, not chasing ratings.

Joanna Blythman, Daily Telegraph (20 January 2008)

Around 20 million hens are benefitingbecause of our Good Egg Award winners’ policies to go cage-free on eggs.

Against the odds, our political lobbying across Europe safeguards the future of the 2012barren battery cage ban.

Supermarket giant, Sainsbury’s, goes cage-free on all shell eggs sold in its UK stores.

Unilever, the second largest food manufacturerin Europe and owner of the UK's best knownmayonnaise, Hellmann’s, is only going to use cage-free eggs throughout Western Europe by 2012.

The UK government outlines why publicbodies should move away from battery cage eggs;and 40 local councils commit to going cage-free as adirect result of our campaign.

THE DIFFERENCE WE’RE MAKING

NEXT STEPS...We will work to ensure that the 2012 EU barren battery cage ban is implemented in full.

We will encourage the EU egg industry to adopt cage-free egg systems.

We will encourage consumers to buy only cage-free eggs.

We will lobby EU countries to enforceclearer labelling legislation.

We will persuade the food industry to go cage-free on eggs.

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The battery cage is perhaps the mostnotorious example of the confinement and cruelty that typifies factory farming. This system of egg production causes extreme physical and psychological suffering as animals are crammed togetherinto tiny wire cages, unable to stretch their wings or express natural behaviour.

LAYING HENS 5

IN THE EU, MORE THAN 250 MILLION

EGG-LAYING HENS ARE CAGED

AWARDWINNING

Every year, around 35 billion chickens are reared in these intensive conditions, deprived of daylight, space and freedom to express their natural behaviour.

Compassion in World Farming is working to ensure that consumers, the food industry and the government replace factory farmed chickenin favour of more humane farming standardssuch as free-range and organic.

Thank you Compassion in World Farming for your fantastic support…It’s been a really constructive alliance … and I look forward tocarrying it on further.

Hugh Fearnley-Whittingstall

UK sales of higher welfare chickengrow by 35% following Hugh’s T.V. show, andcontinue to grow, despite the ‘economic downturn’. (TNS market research)

Sainsbury’s announces it is to sell onlyhigher welfare chicken.

Adverse publicity results in Tesco attending an industry-wide chicken welfare forum in February 2009.

A step closer to honest labelling:Following our online opinion poll and labelcompetition, Tesco announces it will review how its chicken labels are worded.

THE DIFFERENCE WE’RE MAKING

NEXT STEPS...We will campaign for improved, enforcedlegislation to stop cruelty and protect chicken welfare.

We will encourage supermarkets andrestaurants to switch to higher welfare chicken.

We will lobby supermarkets and the EU Commission until honest and clearlabelling is made mandatory.

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Most chickens reared for meat never see the outdoors. Confined in dark, barren,overcrowded sheds with as many as 50,000other birds, they are bred to grow faster thannature intended, with little room to move,squatting for long periods in their own dirt.As a result, many suffer crippling lamenessand injuries. Some may even die.

CHICKENS 7

AS MANY AS 50,000 CHICKENS

CAN BE CRAMMED INTO JUST ONE SHED

BOUNDARYBREAKING

M&S sells only British-reared higher welfare veal.

20,000 UK calves born on ASDA DairyLinkfarms are to be reared in higher welfare vealsystems nationwide.

50,000 UK calves are set to benefit each year as a result of Sainsbury’s Dairy DevelopmentGroup (SDDG).

THE DIFFERENCE WE’RE MAKING

NEXT STEPS...We will continue to campaign for an end to long distance transport.

We will draw on our new Eastern Europeaninvestigation network to expose thesuffering caused by long distance transport.

We will take our ‘Calf Life – Wanted not Wasted’ campaign to the UK and Europe.

We will continue encouraging higher welfare alternatives to replace export and low welfare systems for calves.

I support Compassion because it is doing all it can to eliminate crueltyfrom the food production chain. We can all make life better for farmanimals, farmers and consumers by turning our backs forever on cruelfarming practices, live exports and long distance journeys.

Joanna Lumley OBE

Around six million sheep, pigs, cattle, horses and calves are transported long distances across Europe every year in theseunacceptable conditions, just to be slaughtered or further fattened.

Our Beyond Calf Exports Stakeholder Forum,made up of farmers, retailers and animalwelfarists, continued to develop new initiativesto give the UK’s unwanted male dairy calves a better life. Dialogue turned principle intopractice: new, economically viable, welfare-friendly systems have been trialled to producehigher-welfare veal in the UK.

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Long distance transport often spellssuffering for farm animals. With little or no room to lie down for as long as 70 hours, exhaustion, infection and diseaseare common. Some die from dehydrationand starvation as they are often giveninadequate food and water. Combined with a lack of ventilation, some die as aresult of heat stress. Younger animals suchas calves, are particularly vulnerable to the effects of live transport.

LIVE TRANSPORT & CALVES 9

AROUND 6 MILLIONSHEEP, PIGS, CATTLE AND

CALVES SUFFER LONGDISTANCE TRANSPORT

ACROSS EUROPE EVERY YEAR

THOUGHTPROVOKING

More than half of the world’s 1.4 billion pigs arekept in intensive systems every year. The EuropeanUnion is the world’s third largest pig producer,slaughtering around 250 million pigs a year. Muchof the UK’s pork and bacon is imported fromcontinental Europe where welfare standards aregenerally lower.

Our undercover team spent months filming pigsacross Europe in abominable conditions. It wasone of our widest-ever investigations and revealedthe sheer scale of suffering and cruelty. Ourinvestigation manager stated: “If I had to imaginea hell for pigs, then it would be exactly what Ihave seen during the course of this investigation.”

Millions of people are now aware of how pigs aresuffering in factory farms.

9 million viewers see our footage onChannel 4’s ‘Jamie Saves Our Bacon’.

The Guardian publishes a six-pagefeature based on our research and investigation.

Our hard-hitting advertising campaign denouncing the treatment of pigs reaches 5.5 million newspaper readers and around 28 million Internet users.

Following our challenge, the British pig industryhas to withdraw its advert with the misleadingclaim that British pork is ‘very high welfare’.

THE DIFFERENCE WE’RE MAKING

NEXT STEPS...We will campaign until pig welfare is properly protected by law – and enforced – across Europe.

We will encourage food retailers, restaurants and consumers to opt for higher welfare pig meat.

We will lobby supermarkets and the EU Commission until honest and clear labelling is mandatory.

The plight of the pig, and the British farmer, has been taken up bycelebrity TV chefs, building on decades of work by welfare groups suchas Compassion in World Farming.

Felicity Lawrence, The Guardian, 29 Jan 2009

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Despite existing EU laws to protect pigwelfare, pregnant sows are still oftenconfined in barren cages or crates, stressed and unable to carry out naturalbehaviour. Piglets are still being housed inovercrowded, barren pens and sufferingpainful mutilations such as tooth clipping, tail docking and castration.

PIGS 11

MORE THAN HALF OF THE WORLD’S

1.4 BILLION PIGSARE FACTORY FARMED

WE RESPONDED TO MORE THAN

30,000ENQUIRIES LAST YEAR

OUR ONLINE ADVERT CALLING FORAN END TO FACTORY FARMING WAS SHOWN

65 MILLIONTIMES IN THE UK

AROUND

20 MILLIONHENS WILL BENEFIT EACH YEAR AS A DIRECT RESULT OF OUR GOOD EGG AWARD WINNERS’ POLICIES

OUR INVESTIGATION TEAM MADE

20FILMS IN

12COUNTRIES ACROSS

EUROPE

OUR LECTURE ON THE DAMAGING IMPACT OF FACTORY FARMINGON CLIMATE CHANGE RECEIVED

MEDIA COVERAGE IN

38COUNTRIES WORLDWIDE

162COMPANIES AREGOOD EGG AWARDWINNERS

UNITED KINGDOM

SPAIN

FRANCE

ITALY

GERMANY

AUSTRIA

CZECH REPUBLIC

POLAND

ROMANIA

BULGARIA

LITHUANIA

LATVIA

ESTONIA

FINLAND

NORWAY

DENMARK

NETHERLANDS

BELGIUM IRELAND

GREECE

SWEDEN

Never doubt that a small group ofthoughtful, committed individuals can change the world, indeed it’sthe only thing that ever has.

Margaret Mead, Author and Anthropologist

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55SUPPORTER GROUPSWERE SET UP ACROSSTHE UK TO CAMPAIGNAND FUNDRAISE TOEND FACTORY FARMING

27COUNTRIESARE NOWREPRESENTED BYOUR EUROPEANCOALITION FORFARM ANIMALS

40LOCAL UKAUTHORITIES BECAMECAGE-FREE COUNCILS

160,775PEOPLE SIGNED THE ONLINE CHICKEN OUTPETITION DEMANDING HIGHER WELFARE FOR CHICKENS

FORWARDTHINKING

In the years that lie ahead, the challenge ofending factory farming will continue to betaken forward on all levels; by mobilisingthe general public, engaging with producersand companies, and lobbying local, nationaland international policy makers.

ENDING FACTORY FARMING WILL CHANGE THE

LIVES OF BILLIONS,INCLUDING YOURS

Food companies and retailers have immensepower to transform the way animals are farmed.Building on the incredible progress of the pastyear, Compassion will continue to drive change at the heart of the EU food industry. More andmore companies will adopt the principles of higher-welfare, quality food and give consumers a real choice that can start to end animal cruelty.

From laying hens to farmed pigs, Compassion’sfocused campaigning and lobbying will continueto result in real legislative change to improve thelives of countless animals each year.

Recent high profile coverage of food and farminghas demonstrated that people are willing andready to listen. Compassion will continue to raisepublic awareness and spark debate about farmanimal welfare and food provenance in the UKand international media.

Through reasoned, scientific debate, Compassionwill continue to demonstrate the wider impact of factory farming on climate change, humanhealth and the environment. Factory farming isunacceptably cruel; it is an unsustainable way of feeding humankind. One day, we will regard it as an unimaginable part of history.

NEXT STEPS 15

2008/09 was a ground-breaking year for Compassion in World Farming.Despite the ongoing cruelty and suffering imposed on too manyanimals, we are extremely proud that by turning principles into practice,millions of animals will benefit as a direct result of our work.

Philip Lymbery, Chief Executive, Compassion in World Farming

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NOTE FROM TRUSTEES

The information on this page is intended to give an overview of the charity's allocation of resources and income sources. All information is derived fromthe charity's fully audited annual accounts for April 2008 to March 2009. The full accounts are available on request from Compassion in World Farming.

ALLOCATION OFRESOURCES 2008/09

THANK YOU TO EVERYONEWHO HELPED US RAISE

£4.5M IN 2008/09

Investment and Other

2%

Gift Aid5%

Trusts andFoundations

7%Raffles

and EventFundraising

3%

Donations and Appeals

16%

RegularGiving18% Legacies

49%

Governance 2%

Fundraising19%

Researchand Food

Policy11%

Investigations5% Food

BusinessEngagement

10%

Campaigningand Lobbying

31%

Public Education22%

In 1967, our founder, Peter Roberts, launchedCompassion in World Farming in response to thecages and crates that came to define modernintensive farming. Now as we approach the end of the first decade of the 21st century, his rallying cry is needed more than ever. The multi-billion dollarintensive farming industry continues to expand in the name of profit. Our challenge is to stop it beforeit’s too late. For this reason, we are continuing toinvest in fundraising and campaigning to bothhighlight the horror of factory farming and inspiremore and more people to join our cause. We knowthat improving the plight of billions of animals willrequire the energy of thousands.

RESERVES AND INVESTMENTS POLICYCompassion in World Farming’s policy is to maintainthe equivalent of four months’ operating expenditureas its target level of unrestricted reserves. The trustees consider this level of reserves givesadequate financial assurance to provide for potentialfluctuations in budgeted income, unanticipatedexpenditure, for cashflow and investment purposes.

Compassion in World Farming has an ethicalinvestment policy which seeks to avoid investing incompanies which have a direct and materialrelationship with factory farming or other activitieswhich may harm animals.

FINANCING A MOVEMENT FOR CHANGEThrough the generosity of our supporters and funders in 2008/09, Compassion in WorldFarming was able to undertake more work on farm animal welfare than ever before. The lives of countless animals have beendirectly changed as a result.

OUR CHALLENGE IS TO STOPFACTORY FARMING

FINANCE 17

OUR TRUSTEESValerie James Chair

Jeremy Hayward Vice-chair

Sarah Petrini Treasurer

Edward Bourne

Zoe Morgan

Michael Reiss

OUR SENIOR MANAGEMENTPhilip Lymbery Chief Executive

John Callaghan Director of Programmes (and Deputy Chief Executive)

Joyce D’Silva Ambassador

Lesley Lambert Director of Researchand Food Policy

Steve McIvor Director of Food Business

Richard Brooks Director of Marketing

WITH SPECIAL THANKS TO:The Aston House Stud

The Sir Peter O’Sullevan Charitable Trust

The Rufford Maurice Laing Foundation

The Sheepdrove Trust

The Tubney Charitable Trust

THANK YOUCompassion in World Farming receives no government funding. Instead, we are supported by a group of incredible people who share our vision of a world without factory farming.

On behalf of the countless farm animals whose lives have been changed, we would like to thank:

29,356DONORS

6,000NEW DONORSWHO DECIDED TO JOIN US LAST YEAR

878VOLUNTEERSWHO RAISEDVITAL FUNDS FROM THE PUBLIC

1,915PEOPLE WHO PLEDGED TO LEAVE A

GIFT IN THEIR WILLALMOST 50%OF OUR INCOME CAME FROM LEGACIES LAST YEAR

WHO SUPPORTEDOUR WORK LAST YEAR

100% post consumer reclaimed material.FSC 100% Recycled product, supporting responsible use of forest resources.

THIS IS COMPASSION IN WORLD FARMING

OUR MISSIONis to end factory farming

and advance the wellbeing of farm animals worldwide

OUR AMBITIONis to drive the global movement

against factory farming

Compassion in World FarmingRiver CourtMill LaneGodalmingSurrey GU7 1EZ

UK

Tel: +44 (0) 1483 521 953

Email: supporters@ciwf.org

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