anne guillaume - short resume
TRANSCRIPT
ANNE GUILLAUME
Marketing & Communication Manager
15 years of experience in international B2B environment
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199920042010
VISUAL COM & BRANDING
CORPORATE COM & MARKETING
WEB & EBUSINESS
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2010VISUAL COM & BRANDING4 YEARSFREELANCE
• small & big companies (IT, Telecom, automobile cosmetics & perfume industry, art)
• agencies (web, communication, event)
VISUAL COM & BRANDING
CREATION
• logo design and brand promotion• web and print communication tools• digital communication consulting
WHAT
WHO
HOW• independently and collaboratively• long term projects• short interventions
2004CORPORATE COM & MARKETING6 YEARSEMPLOYEE
• marketing and communication strategy• online marketing campaigns• print communication tools• worldwide annual event (9000 visitors)
CORPORATE COM & MARKETING
WHAT
WHO
HOW
• europe and worldwide • end customers• business partners
• under high pressure and tight deadlines• managing different budgets• leading many types of agencies• accross multiple communication chanels
COMMUNICATION
1999
WEB & EBUSINESS
5 YEARSEMPLOYEE
WEB & EBUSINESS
• web project management• strategy, ergonomy, content, design• deployment and training sessions
WHAT
WHO
HOW
• europe and worldwide • end customers• business partners
• ensuring consistency with global strategic vision
• coordinating & collaborating with different teams (marketing, sales, IT)
• managing web agencies and internal virtual teams
• animating a core team
PROJECT MANAGEMENT
Increase market share in Mid-Market segmentBUSINESS OBJECTIVE
PROGRAM Recuring lead genMid-Market launch programCarrier program
MAJOR ACTIVITIES Create a Sales Toolkit in order to: learn / build offer / inform customers / promote & sell
• end-user brochure• sales training and support tools• eLearning modules• Commercial incentives• eMailers, landing pages, web banners, videos
& animations, event, presentations
Launch central program in local worldwide teams
Read what I’ve done to develop Mid-Market product awareness at Alcatel-Lucent International Marketing
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