2016

ANIMAL WELLNESS

ANIMAL WELLNESSKitty SHELTER was established as a cat sanctuary in September 2000, and started taking in puppies in 2004 and became known as Kitty & Puppy Haven

They are a non-profit, welfare organization and do not receive any Government funding. As such, they rely heavily on donations from the public – people who care about animals in the same way they do.

They provide spacious, clean, parasite-and-disease free enclosures. We do not mix animals from different backgrounds, and have a separate isolation hospital for sick animals.

THE BRIEFUse your design skills to create something that improvesthe wellbeing and health of animals and helps towards solving an identified problem.Groups:

1) BRANDING2) Awareness3) Cat Runs4) Cat Hotel 5) Portable cat unit

THE PROCESSBRANDINGThe objective was to give Cat-a-holic Kitty Shelter a brand refresh in order to get more people to become aware of the brand, by creating a current brand identity the shelter will ultimately attract more attention online in order to bring awareness to the need for fundraising, sterilization and rehoming.

THE OUTPUS

THE OUTPUS

THE OUTPUS – cat runs

THE OUTPUS – AWARENESS

THE OUTPUS – cat hotel

EVALUATION

The students learn from others with new set of skills through the combination interdisciplinary groups . Thus giving students the opportunity to add to their ever growing knowledge and skills

Most students responded very well to the project and engaged with all aspects of the given brief. Giving the students the opportunity to identify problems within the community and compiling a problem statement helped them come to a better understanding of how to propose potential solutions.