animal health - top 5 trends in 2015
TRANSCRIPT
Top 5 Trends for 2015:
AH to Gain Prominence Dr. Sandeep Juneja ([email protected])
www.animalhealthindia.com
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Disclaimer: * - All data and information on this website is compiled from various sources, experiences and anecdotes. Readers are advised caution and are suggested to exercise their own judgment in using this data and information
As we enter into New Year and pat ourselves for a reasonably
successful 2014, we at animalhealthindia.com have sifted through a
number of clues to piece together a few trends which we believe could
play out in New Year 2015.
Animal Health organizations may ill afford to ignore some of these
trends as few of these trends have potential to alter the way we do
business in Animal Health industry.
It’s not appropriate for us to make any recommendations on the
adoption and increased allocation of investments in any of these
potential trends, since this is best left to the pros in the industry, but
companies may do well to consider these trends in their strategic
business plans.
The Top 5 Trends for 2015 that may pan out are
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Top 5 trends in 2015: Introduction
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Trend: 1 – Technology Everywhere
• As mobile devices and tablets continue to
proliferate and mobiles become the “first
screen”, many an applications are moving to
mobile devices for quick decision making.
• From a plethora of apps for dairy and poultry
farmers to “wearables” for companion animals
and dairy cows connected to mobiles,
technology is increasingly at the disposal of our
customers in bringing high value solutions at
heightened convenience.
• Leading organizations will need to plan and
adapt to the changing habits and needs of the
end users.
• This may also involve increased adoption of the
analytics to decipher vast amounts of structured
and unstructured data from diverse set of
customers and other sources
Invisible analytics may
well become all
pervasive so as to
decipher and deliver
the right information
to the right individual
at right time for right
decision making
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Trend: 2 – Marketing Budget Allocations
• Evolution of the marketing mix and consequent re-
allocation of marketing resources.
• Interactions with our customers and veterinarians
now encompass a variety of avenues ranging from
emails to texts to instant messaging to dedicated
web portals to increasingly “occasional” detailing.
• As competition intensifies and customers and
veterinarians become increasingly glued to their
always on, anywhere and everywhere devices –
marketers have a new challenge as well an
opportunity to engage with their customers.
• Traditional marketing long back gave way to
“omnichannel” marketing creating unique
opportunity to engage with customers seamlessly
across channels but as well a challenge in
determining the appropriate spends across
channels
Marketers will have
to evolve and alter
their marketing
mixes and budgets
to best serve smarter
customers
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Trend: 3 – Preventative Therapies
• Acutely aware and knowledgeable customers and
proliferation of technology is bringing “Prevention”
into focus once again
• From treatments to timely interventions to
eventually proactive prevention, things are turning a
full circle and AH Organizations will have to lead
customers on the “path to prevention”
• Innovative vaccines, convenient and compliant
dosing schedules, precision nutrition & supplements
& increased sharing of knowledge with customers
will be key in higher customer satisfaction
• Increased consumer awareness on food safety
concerns, visibly active regulatory authorities and
demanding processors will only ensure that both
producers and animal health organizations evolve
their practices and offerings on the path towards
prevention
Hyper-competition
visible across will
only ensure “survival
of the smartest”
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Trend: 4 – Continued Consolidation
• From Bolt-on to Strategic, mergers and
acquisitions that shaped our industry in 2014
across animal healthcare companies as well as
feed & feed supplement companies, in all
likelihood will continue in New Year 2015 as well
and possibly with same vigor
• 2015 may witness further re-alignments among
Top 10 Animal Health companies as organizations
redraw their strategies to remain competitive and
“focus” on increased shareholder value.
• Interestingly a new breed of smarter and savvier
companies with relatively innovative ideas is fast
emerging and a few of these have the potential
to hit the radars of bigger AH players.
Re-alignment
Among Top 10 &
Acquisitions of New
Age Companies may
Well Continue
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
Trend: 5 – Increased Investments
• From activist investors to investor activism, listed
Animal Health companies were the “new flavor” of
investors in 2014 and in our opinion this love affair
will not only continue but will strengthen in 2015
• For non-listed and upcoming companies too,
investors were more than willing to open “fund
(flood) gates” for the right ideas as a new breed of
companies is witness to this increased benevolence
of PE investors
• As discussed in the beginning, a few of these trends
have the potential to alter the way we do business,
leading to evolution of new business models,
focusing on twin corporate objectives of increased
customer value while optimizing shareholder value
• We are sure 2015 will usher in “acche din (good
days)” for Animal Health Industry globally.
“Fund Gates” to
remain open for
Disruptive Ideas in
AH
www.animalhealthindia.com
© 2014 Animalhealthindia.com; HyPro Group of Companies www.animalhealthindia.com
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