angela kaufman, certified previews international agent

ANGELA D. KAUFMAN

WWW.ANGELADKAUFMAN.COM

(949)939-7925

[email protected]

http://www.angeladkaufman.com/

COLDWELL BANKER RESIDENTIAL BROKERAGE

~

EXPERT REPRESENTATION

Knowledge is the Difference

~

WHY PREVIEWS®

History is the Difference

A Track Record of Experience

~

UNPARALLELED EXPOSURE

Global is the Difference

Comprehensive Online Marketing

Mobile Marketing

Exceptional Advertising

Local Programs

~

LUXURY HOME EXPERIENCE

Local Market Expertise

CONTENTS

Angela D. Kaufman

EXPERT REPRESENTATIONTHE PREVIEWS PROFESSIONAL ADVANTAGE

Angela Kaufman is a 14 year resident of South Orange County who provides a wealth of community knowledge and business experience to her Clients. She is affiliated with Coldwell Banker NRT, the #1 selling real estate company in Southern California and the Global Leader in Luxury home marketing.

The Business of Real EstateAngela’s background as a Business Executive working with Fortune 500 Companies prepared her to handle the business side of real estate with professionalism and skill. She has extensive experience in negotiations of complex transactions. Her background also gives her the ability to advise clients on potential risks and liabilities

98% Listing to Sold Ratio. 9 Days on Market Average.Sellers want the maximum they can get for their home and they want to get it sold quickly. For Sellers, Angela measures success by getting Sellers the results they want. Her track record of success in achieving maximum sales price in a short amount of time speaks volumes about her diligence and skill Listing and Selling property.

Thriving on ObstaclesA persistent problem solver, Angela actually thrives on obstacles. Even for fun, she competes in Mud Run Obstacle courses! Her die hard, never say never, get it done attitude enables her to work wonders in overcoming her Clients real estate challenges.

Real Estate is GlobalInternational Buyers have become a very important segment of the Luxury real estate market. As a Coldwell Banker “Previews International” Agent, Angela has access to the entire International marketplace with tools and resources to market properties worldwide.


Angela Duffy Kaufman

• Real Estate Divorce Specialist, REDS

• Member National Association of Realtors

• Member California Association of Realtors

• Member Orange County Association of Realtors

• Certified Previews International Agent

• Bachelors Degree University of Georgia

• www.AngelaDKaufman.com

• Social Media: http://facebook.com/angela.d.kaufman ; https://www.linkedin.com/in/angelakaufman

Coldwell Banker Previews International®

4

http://www.angeladkaufman.com/

http://facebook.com/angela.d.kaufman

https://www.linkedin.com/in/angelakaufman

A SUCCESSFUL WORKING RELATIONSHIP

“Without hesitation, I would recommend Angela as the agent to choose if you are

interested in selling your home. She has an excellent knowledge of the local real

estate market and her marketing techniques give her (and you) a decided edge

against other homes in the area.”

- William Speight, Mission Viejo, CA


5


COLDWELL BANKER SMITH & SMITH

‣ 100 Years in Business

‣ 2000+ Sales Associates

‣ 200+Offices

‣ Office Locations:

‣ 28051 Greenfield Drive, Suite A; Laguna Niguel, CA 92677

‣ Market Area Coverage: Mission Viejo, Ladera Ranch, Rancho Santa Margarita, Laguna

Niguel, Aliso Viejo, Foothill Ranch, San Juan Capistrano


6

COLDWELL BANKER SMITH & SMITH

41%

21%

17%

21%

CBRB

Keller w.

Berkshire

34%

32%

22%

12%

CBRB

Keller W.

Berkshire

LOCAL MARKET SHARE


7


Market Share New Listings over $1M+

California Technology Real Estate Services August 2013– August 2014

0

2

4

6

8

10

12

$1 Million + $5 Million + $10 Million +

AVERAGE HOME SALES PRICE


8


*Source: MLS June 2011 – June 2012, excluding NYC.

Total Sales

January – May 2013

ADDITIONAL SERVICES

‣ West Coast Escrow

‣ CARTUS Relocation Network

‣ Equity Title Company

‣ American Home Shield


9


OUR COMMITMENT TO YOU

With every Coldwell Banker Previews International® client, and with

every home they list, each Coldwell Banker® office and agent works

hard to earn their reputation all over again.


10


WHY PREVIEWS

A LEADER IN LUXURY REAL ESTATE

In 1933, Henderson Talbot refined luxury real estate marketing with a

revolutionary idea. He captured the essence of some of the most

prized real estate homes of the day on film and held exclusive

gatherings around the world for affluent buyers to preview them as

cinema. Eighty years later, the Coldwell Banker Previews

International® program continues to set the benchmark for luxury real

estate marketing around the globe.


12

HISTORY IS THE DIFFERENCEWHY PREVIEWS

EXCEPTIONAL REPRESENTATION, EXCEPTIONAL PROPERTIES.

most prestigious properties.


13


To excel in the rarified housing space, is not simply a

matter of what you know—it’s also a matter of who you

know. That is why Coldwell Banker Previews

International® Property Specialists have been

discreetly serving the most influential and successful

people of our time, assisting them with transactions

involving some of the world’s most prestigious

properties.


FORMULA FOR SUCCESS

The Coldwell Banker Previews International® program is successful because of a

simple formula:

‣ International, national, local luxury real estate market leadership

‣ Global strength with an unparalleled network

‣ Commitment to service excellence at every level of the organization

‣ Leading-edge marketing to position properties for maximum exposure to

appropriate clientele

14


*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S.

Coldwell Banker® franchise system for the calendar year 2012. $USD.


15

In 2012, Coldwell Banker® agents handled more than 16,400

transaction sides of homes priced at $1 Million or more, averaging

$86.1 Million in sales every day, for a total of $31 Billion in sales

volume, touting an average sales price of $1.93 Million.*

A TRACK RECORD OF EXPERIENCEWHY PREVIEWS

In the 2012 REAL Trends/The Wall Street Journal report ranking

America’s top 1,000 residential real estate agents and teams, Coldwell

Banker® surpassed all other major real estate brands nationwide with

155 professionals on the list.*

*Source: REAL Trends/The Wall Street Journal – June 22, 2013.


16


In 2012, Coldwell Banker Previews International® was

selected to represent the second most expensive home in the

United States, Casa Casuarina—the former home of the late

Gianni Versace, one of the most well-known fashion

designers.*

*Forbes.com – January 13, 2012.


17


UNPARALLELED EXPOSURE

When you list your home with Previews® you gain access to an

international referral network.

‣ 3,100 residential real estate offices

‣ Approximately 82,200 sales associates in 50

countries and territories*

‣ More than 10% of Coldwell Banker agents are

certified Previews Property Specialists


19

*Coldwell Banker Quotables, December 2012

GLOBAL IS THE DIFFERENCEUNPARALLELED EXPOSURE

20Coldwell Banker Previews International®


INTERNATIONAL OFFICES


GLOBAL COMPARISON CHARTS

21

*Source: As reported by Coldwell Banker 12/2013, Branded Sites June 2013, Press Release February 2013


Coldwell BankerSotheby's Christies

82,200

12,900

25,000

Agents Globally

Coldwell BankerSotheby's Christies

3,100

660

920

Offices Globally

Featuring more than 12,000 luxury property listings from across the

global network, ColdwellBankerPreviews.com allows potential buyers a

preview of your property 24 hours a day, 7 days a week.*

17% of visitors are from outside the United States, including

LUXURY-FOCUSED WEBSITE


22

* Internal reporting, May 7, 2012

Canada

Philippines

India

France

Brazil

United Kingdom

Australia

Japan

Italy

Russia

Germany

Mexico

China

Spain

Puerto Rico

Chosen as Outstanding Website in 2012 by the Web Marketing

Association.

COMPREHENSIVE INTERNET MARKETINGUNPARALLELED EXPOSURE

Coldwell Banker Previews International® listings are distributed to a network of prominent

real estate websites to generate additional exposure.


23

COMPREHENSIVE INTERNET MARKETINGUNPARALLELED EXPOSURE

Just as the Internet changed the way

people search for homes, mobile

technology has changed habits even

more. Coldwell Banker® has stayed on

the forefront of those changes with its

ever-evolving mobile technology tools.

MOBILE MARKETING


24

MOBILE MARKETINGUNPARALLELED EXPOSURE

EXCLUSIVE PRINT OPPORTUNITIES

Negotiated rates for exposure in more than 35

publications targeting individuals with high net

worth are available to Coldwell Banker Previews

International® clientele, including titles like:

‣ Architectural Digest

‣ The New Yorker

‣ Conde Nast Traveler

‣ The Wall Street Journal

‣ Luxury Properties

‣ Millionaire Asia

‣ International Herald Tribune

‣ London Daily Telegraph


25

EXCEPTIONAL ADVERTISINGUNPARALLELED EXPOSURE

PREVIEWS® HOMES & ESTATES MAGAZINE

Twice a year Previews® Homes & Estates showcases

our most exquisite and luxurious residences available.

Your home may receive placement in the Homes & Estates section in the full run

of Unique Homes (40,000 US & International print distribution) and in the stand

alone version of Homes & Estates magazine (50,000 print distribution).

Ads appear in Unique Homes’ digital edition and the separate digital edition of

Homes & Estates (600,000+ distribution).

Print and digital circulation for both magazines, including pass-along readership,

of 690,000+.


26

EXCEPTIONAL ADVERTISINGUNPARALLELED EXPOSURE

EXCLUSIVE LOCAL OPPORTUNITIES

Insert local advertising and sponsorship

programs

‣ Orange County Register

‣ Orange County Business Journal

‣ VIEW Magazine


27

LOCAL PROGRAMSUNPARALLELED EXPOSURE

EXCLUSIVE LOCAL OPPORTUNITIES

Impact Marketing

‣ Direct Mailing, radius mailing, brochures & flyers

Campaigner

‣ Automatic Just-Listed emailing to local non-Coldwell Banker Agents

>500 agents


28


EXCLUSIVE PROPERTY MARKETING

An array of customized marketing materials

chosen to showcase the distinct qualities

and value of your property may be created.


29


LUXURY HOME EXPERIENCEKNOWLEDGE IS THE DIFFERENCE

MARKET EVALUATION

The best price obtainable for your home will ultimately be determined

by the dynamics of the market.

‣Your property has many values: one to the tax assessor, another to a lender or

insurance company, and yet another value to you, the owner. It also has different values

to prospective buyers, depending on their needs, desires and financial resources.

‣Many factors influence the market value of your property:

Location ~ Buyer Demand ~ Financing


31

LUXURY HOME EXPERIENCE | LOCAL MARKET EXPERTISE

EXCLUSIVE PRICING STRATEGY

% 20% 40% 60% 80%

Percentage of the market the property appeals to.

Asking Price

If the asking price of a property

increases beyond fair market value,

the pool of potential buyers

decreases dramatically. Pricing it at

or below market value increases the

number of showings and the

percentage of qualified buyers

viewing your home.


32


OVERPRICING DRAWBACKS

Overpricing drawbacks are numerous and rarely to your benefit.

‣ Pricing your property higher than comparable listings may actually help sell another property

more quickly than yours.

‣ Overpricing may attract the wrong buyers.

‣ Sales Associates will miss showing your property to potentially qualified buyers because your

home is out of their client’s price range.

‣ Fewer potentially qualified buyers will respond to the marketing done on behalf of your home.

‣ You lose a potential buyer who is unwilling to negotiate.


33


Take advantage of this unrivaled combination of

experience, knowledge and resources by becoming a

Coldwell Banker Previews International® client.

~

Thank you.

©2013 Coldwell banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the

Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews

International®, and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and

broker is responsible for complying with any consumer disclosure or regulations.

angela kaufman, certified previews international agent

Documents

luxury real estate market

local real estate market

real estate company

clients real estate

business experience

market properties

market average

market area coverage