previews presentation

COLDWELL BANKER PREVIEWS INTERNATIONAL® 1

Dear Prospective Seller

Vero Beach, Florida

32963

COLDWELL BANKER PREVIEWS INTERNATIONAL®


LINDA SCHLITT GONZALEZAND

ANDREW GONZALEZCOLDWELL BANKER ED SCHLITT

Previews® Listing Presentation


COLDWELL BANKER ED SCHLITT REALTORS

• 58 Years in Business

• 130 Sales Associates

• 5 Offices

• Office Locations:

• 4625 N US Highway A1A, Vero Beach, FL

• 232 5th Avenue, Melbourne, FL

• 4007 N US Highway A1A, Fort Pierce, FL

• Market Area Coverage: Treasure and Space Coast


COLDWELL BANKER ED SCHLITT REALTORS

Our Commitment To You

With every Coldwell Banker Previews International®

client, and with every Previews® home they list,each Coldwell Banker® office works hard

to earn their reputation all over again.


WHY PREVIEWS®

History is the difference. Knowledge is the difference. Global is the difference.


A Track Record of Experience~Unmatched Resources

Global NetworkComprehensive Internet Marketing

Exceptional Advertising~Luxury Home Experience

Point of DifferenceLocal Marketing Expertise~

The Previews® Professional Advantage


WHY PREVIEWS®

A Track Record of Experience


In 2010, Previews®, the Coldwell Banker® program dedicated to luxury home marketing,

participated in nearly 13,547 transactions sides worth $25 billion.

On average, Previews® handles$68.9 million in luxury home

sales every day.*

A TRACK RECORD OF EXPERIENCE

*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2010. $USD.


The average sales price for luxury home transaction listed and/or sold by the

Coldwell Banker Previews International® program in 2010 was

$1.85 million.


*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2009. $USD.


In 2010, a Previews® agent listed and sold one of the top 10 most expensive homes in the

United States, “Le Belvedere” originally listed for $85 Million USD.

Previews® has a track record of being selected to represent some of the world’s most exquisite

properties, including 3 out of 5 of the priciest homes in the U.S.*


*Ultimate Homes Lists Most Expensive Homes in the U.S. – July 2010


Wall Street JournalIn a survey of Wall Street Journal

subscribers, Coldwell Banker® ranked #1 among all measured realtors as the

company they would consider using for future real estate transactions*.


*Source: 2009 Residential Real Estate Survey: The Wall Street Journal marketing dept. /Beta Research Corp. For more details on the Wall Street Journal’s 2009 Residential Real Estate Study, please contact Deborah Falcone, 212-397-5790 or [email protected]..


Zillow.comThree of the top 10 homes that sold

for$12 million or more in 2010 were

Coldwell Banker Previews International® listings*


*Zillow.com - December 20, 2010.


Forbes.com“The Manor”, which was the

highest price celebrity listing in the U.S.

at $150 Million, was a Coldwell Banker Previews International®

listing*


*Forbes.com – January 14, 2011.


UNMATCHED RESOURCES

Global Network


When you list your home with Previews® yougain access to an international referral network.

GLOBAL NETWORK

• More than 3,200 residential real estate offices

• Approximately 90,000 sales associates in 50 countries and territories

• There are more than 700 Coldwell Banker offices outside of the United States.

• Over 8% of our sales agents are certified Previews Property Specialists


Powerful International Connections

• Coldwell Banker Previews International® has an unparalleled network referral system to generate buyer contacts from around the globe.

GLOBAL NETWORK

• Previews® Property Specialists are connected across the globe through Previews e-Directory.


UNMATCHED RESOURCES

Comprehensive Internet Marketing


COMPREHENSIVE INTERNET MARKETING

Award-Winning WebsiteFeaturing more than 15,000luxury property listings,coldwellbankerpreviews.comallows potential buyersa preview of your property24 hours a day, 7 days a week.

“Best Real Estate Website” by the Web Marketing Association.Gold Level Award Winner in the League of American Communications Professionals 2005 Spotlight Awards for Print, Video & Web

Communications Competition.


Coldwell Banker Previews International® listings are distributed to a network of prominent real estate

websites to generate additional exposure .

COMPREHENSIVE INTERNET MARKETING


UNMATCHED RESOURCES

Exceptional Advertising


Exclusive Print OpportunitiesExposure in more than 35 national & international publications

may be part of the marketing plans available to Coldwell Banker Previews International® clientele, including titles like:– DuPont Registry– Conde Nast Group

– Architectural Digest– Vanity Fair– The New Yorker– Conde Nast Traveler

– Country Life, UK – WSJ

EXCEPTIONAL ADVERTISING


Previews® Homes & Estates MagazineTwice a year Previews Homes & Estates showcases our most

exquisite and luxurious residences on the planet.

EXCEPTIONAL ADVERTISING

Your home may receive placement in the Homes & Estates section in the full run of Unique Homes and in the standalone version of Homes & Estates magazine.

Ads appear in Unique Homes’ digital edition (500,000+ distribution) and the separate digital edition of Homes & Estates (100,000+ distribution).

Print circulation for both magazines, including pass-along readership, of 200,000+.


UNMATCHED RESOURCES

Exceptional Advertising ~ Local Programs


Exclusive Direct Mail OpportunitiesWhen marketing your home with Previews,® every aspect

of your luxury property is considered as we create a customized marketing program that tells the unique story of

your home.

EXCEPTIONAL ADVERTISING ~ LOCAL PROGRAMS


Exclusive Local Opportunities• Vero Beach Side News

– Mails to all 32963, North Hutchinson Island, and Melbourne beach homes.

– Also, households with income of $100,000 or more

• Vero Beach News Weekly– Mails to all 32963, plus River Wind, Oak Harbor, Grand

Harbor, Vero Isles, Vero Beach County Club, Indian River Club, Pointe West, and Bent Pine



Exclusive Local Opportunities• Press Journal

– Subscription Advertisement with Sunday placement – Distribution of 80,000 copies on Sunday– Online availability to all customers

• Homes and Land Magazine– 20,000 copies in Brevard– 15,000 copies in Treasure Coast– 10,000 Standalone copies– Over 180,000 copies Annually



FLCOLDWELLBANKER.COM

• Details of our site– 500 local listings in Indian River County– Regional Reach unsurpassed by any Brokerage in the

area– Member of 4 Boards of Realtors and 4 multiple

listing services– Your source for Local Information



LUXURY HOME EXPERIENCE

A Point of Difference


Local Million Dollar Home Sales

A POINT OF DIFFERENCE

$130

$123

$141

2009 2010 2011


Average Home Sales Price


$1.5

$1.2 $1.3

2009 2010 2011


LUXURY HOME EXPERIENCE

Local Market Expertise


Market Evaluation

The best price obtainable for your home will ultimately

be determined by the dynamics of the market.• Your property has many values: one to the tax assessor, another to a lender or insurance company, and yet another

value to you, the owner. It also has different values to prospective buyers, depending

on their needs, desires and financial resources.• Many factors influence the market value of your property

~ Location ~ Buyer Demand ~ Financing

LOCAL MARKET EXPERTISE



Exclusive Pricing Strategy

If the asking price of a property increases beyond fair market value, the pool of potential buyers

decreases dramatically. Pricing it

at or below market value increases the number of showings

and the percentage of qualified buyers

viewing your home.

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value


List to Sales Price Ratio


84%

86%

88%

2009 2010 2011


Overpricing drawbacks are numerousand rarely to your benefit.


•Pricing your property higher than comparable listings may actually

help sell another property more quickly than yours.

•Overpricing may attract the wrong buyers.

•Sales Associates will miss showing your property to

potentiallyqualified buyers because your home is out of their client’s

price range.•Fewer potentially qualified buyers will respond to the

marketing done on behalf of your home.

•You lose a potential buyer who is unwilling to negotiate.


WHY PREVIEWS®

Your Previews® Professional Advantage


LINDA SCHLITT GONZALEZ

• 35 Years as a Licensed Real Estate Agent • 23 Years as the Owner/Broker• Selling Residential and Commercial Real Estate

Specializing in Waterfront, Island Residences, Development, and Vacant Land

• Recipient of the highest Honor in Coldwell Banker as Chairman Circle which acknowledges the top 1% of Coldwell Banker Franchises

• Realtor of the Year Indian River Association

THE PREVIEWS® PROFESSIONAL ADVANTAGE


LINDA SCHLITT GONZALEZ

• Chamber Of Commerce• President 2011, 2010, and 1999

• Economic Development • Chairman Indian River County (EDC) • Chairman of Chamber (EDD)• Chairman of Industrial Parks

• President of Realtor Association of Indian River County



ANDREW GONZALEZ

• Graduate of The University of Central Florida• B.S.B.A. in Entrepreneurial Management• Minor in Real Estate

• 2 Years with Coldwell Banker Ed Schlitt• Specialize in Waterfront Real Estate• SchlittHappens.com

• In Real Estate Schlitt Makes Your Dreams Happen



Take advantage of this unrivaled combinationof experience, knowledge and resources by

becoming a Coldwell Banker Previews International® client.

~Thank You


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